Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in Wellness

Undahealth

Non Equity Assistance in 2024
Undahealth is a wellness center that specializes in delivering personalized healthcare solutions through a telehealth platform. The company develops a healthcare monitoring application aimed at providing genomic-based healthcare services worldwide. By utilizing an at-home kit to gather genomic data, Undahealth makes patients' genetic information more accessible and understandable. This approach facilitates affordable and personalized healthcare, addressing the growing prevalence of chronic diseases.

AfroHealth

Non Equity Assistance in 2023
AfroHealth is a B2B and B2C inclusive digital health & wellness platform providing personalized health coaching, mental health support, and wellness plans for the Afro (Black and Brown) community, powered by culturally competent AI.

Avalon Health Care

Non Equity Assistance in 2023
Avalon Health Care is a provider of comprehensive elder care services, focusing on skilled nursing, senior housing, assisted living, hospice, and home health services. Their approach emphasizes quality care delivered with innovation and compassion. Avalon Health Care is dedicated to enhancing the health and well-being of seniors through a commitment to professional development for their care teams and the implementation of innovative care improvement strategies. This includes the formation of interdisciplinary care teams that partner with patients throughout their health journeys, aiming to minimize healthcare-acquired conditions such as falls and infections. Additionally, Avalon provides therapy services and care coordination, ensuring that patients and their families have access to specialized healthcare solutions tailored to their needs.

NeoDocs

Non Equity Assistance in 2023
NeoDocs has developed an innovative wellness tracking platform designed to help individuals take charge of their health and well-being. This platform enables users to conduct at-home assessments and receive personalized recommendations based on the analysis of their medical reports. By providing actionable insights and predicting potential health risks, NeoDocs empowers users to make informed decisions regarding their lifestyle choices, including diet and exercise. The focus on ongoing progress monitoring further supports individuals in optimizing their health and avoiding lifestyle-related diseases, fostering a proactive approach to personal wellness.

Akoma Health

Non Equity Assistance in 2023
Akoma Health specializes in delivering accessible and culturally aware mental health services through a digital platform. This application enables users to receive on-demand therapy from the comfort of their homes by matching them with therapists or coaches based on their specific needs and preferences. The platform offers various options, including individual, group, and text therapy, allowing patients to access comprehensive and convenient mental health support. By prioritizing user experience, Akoma Health aims to provide high-quality care that meets the diverse needs of individuals seeking mental health assistance.

Elfie

Non Equity Assistance in 2022
Elfie is a chronic disease management platform that empowers individuals to take control of their health through self-monitoring. By offering a holistic and gamified approach, the platform focuses on managing conditions such as hypertension, diabetes, and high cholesterol. Users are encouraged to engage with the app by measuring their vital signs and adhering to medication regimens. In return for their participation, Elfie rewards users with gift cards, discounts, and access to various goods and services aimed at enhancing their health. The platform not only facilitates monitoring and alerts for health conditions but also incentivizes positive health behaviors, thereby reducing the burden of chronic diseases.

Happied

Non Equity Assistance in 2022
Happied is an online platform designed to enhance team building and client engagement by facilitating enjoyable and meaningful interactions among remote and distributed teams. The platform offers a mobile application that allows users to book gift kits and personalized experiences, fostering connections regardless of location. Happied’s tools, including the Mingle feature that integrates with Slack, enable HR leaders to easily organize virtual team breaks and plan in-person retreats or offsite events. By streamlining these processes, Happied helps organizations save time and reduce stress while enhancing team productivity and overall employee happiness. The company aims to address the widespread disengagement in the workplace, ultimately contributing to a more engaged workforce and improved economic outcomes.

SoHookd

Non Equity Assistance in 2022
SoHookd, Inc. is a wellness-focused platform that provides a curated marketplace for health-oriented experiences and products. Founded in 2015 and based in Washington, D.C., the company specializes in offering wellness programs, gift cards, and natural and organic food products. SoHookd partners with various organizations to enhance their loyalty and engagement initiatives, enabling them to offer health plan benefits, rewards, and gifts to both customers and employees. Through its comprehensive approach, SoHookd aims to promote wellness and incentivize healthier lifestyles on a larger scale.

Free From Market

Grant in 2022
Free From Market provides inclusive access to personalized, nutritious groceries and educational resources for those living with chronic health conditions.

Welfie

Non Equity Assistance in 2022
Welfie is a health platform designed to support K-12 schools in addressing contemporary health issues among children. It offers a comprehensive data platform that provides health data assessments and insights, enabling parents, healthcare providers, and community health leaders to make informed health decisions for children. Welfie emphasizes a whole-child approach by tracking various aspects of health, including social, emotional, and mental well-being, while also focusing on critical areas such as heart health, nutrition, fitness, and diabetes management. By equipping caregivers and educators with valuable resources, Welfie aims to enhance the overall health and wellness of students.

Avena Health

Non Equity Assistance in 2022
Avena Health is a developer of nutrition software designed to simplify personalized nutrition for individuals seeking to improve their lifestyles. The company's application facilitates the creation of tailored meal plans and enhances communication between diet specialists and their patients. By leveraging technology, Avena automates the diagnostic process and transforms patient data into actionable dietary recommendations. Features such as an interchangeable ingredient system, appointment reminders, and follow-up consultations help improve adherence to nutrition plans and foster ongoing engagement with clients. Additionally, the platform aims to reduce customer service demands by addressing common inquiries automatically, thereby enhancing the overall patient experience and encouraging referrals. Avena Health's mission is to provide continuous support and coaching to help individuals adopt healthier eating habits.

Neuphony

Non Equity Assistance in 2022
Neuphony is a company that specializes in wearable EEG neurofeedback devices aimed at enhancing mental well-being. Its flagship product is a smart headband that monitors brain activity, enabling users to track their mental health. The device is designed to improve sleep quality, reduce stress and anxiety, and enhance memory. By connecting to a mobile application via Bluetooth, the headband provides personalized recommendations for meditation techniques based on real-time sensor data. Over time, the system trains users to achieve their desired mental states independently, facilitating a more profound understanding of their brain's capabilities. Neuphony aims to make the benefits of neurofeedback accessible in a home setting.

Davinci Wearables

Grant in 2022
Davinci Wearables develops smart undergarments that capture data to inform lifestyle awareness. Davinci Wearables improves health and fitness wellness, fertility analytics, and overarching inference to improve and empower data-driven lifestyles.

ConnectCareHero

Grant in 2022
ConnectCareHero operates a digital community platform aimed at enhancing social engagement among older adults. The platform focuses on managing activities and providing culturally relevant content to help organizations connect with seniors and promote a sense of community. By curating entertainment options and facilitating social interactions, ConnectCareHero addresses the issue of social isolation among senior citizens, supporting their overall health and well-being. The company's mission is to empower older adults to remain socially active, thereby improving their quality of life and health outcomes.

Noula

Grant in 2022
Noula is a precision hormonal health company focused on bridging the maternal health gap by providing personalized reproductive health insights to birthing parents. The company offers at-home test kits that assess hormone biomarkers, genetics, nutrition, and lifestyle factors, allowing for the development of tailored wellness plans. Noula's approach emphasizes a whole-person perspective, integrating unique health data with one-on-one coaching from empathetic clinicians. This virtual support empowers patients to make informed decisions about their health, facilitating a healthy pregnancy, birth, and post-birth experience.

Lena Health

Grant in 2022
Lena Health is a developer of a text-based virtual assistant platform designed to assist patients, particularly those with chronic conditions. The platform leverages conversational AI to facilitate care coordination and navigation tasks, while also providing the option for human support when needed. By allowing patients to schedule appointments and manage their health via SMS text live chat, Lena Health offers a convenient alternative to lengthy phone calls. This service is especially beneficial for value-based care organizations and payers, as it enhances medication adherence and aims to improve overall health outcomes for its members.

Family Proud

Grant in 2022
Family Proud, Inc., founded in 2018 and based in San Diego, California, provides a comprehensive care management platform aimed at supporting individuals in need. The company offers a range of services that include social, financial, educational, and holistic health support, as well as assistance with daily needs. Its platform facilitates the creation of circles of care, allowing family members and caregivers to easily and securely communicate regarding social, medical, and logistical requirements. By fostering connections among those involved in caregiving, Family Proud helps coordinate support and build a community around shared challenges. The platform emphasizes privacy, ensuring that sensitive information is not exploited for advertising purposes. Family Proud's approach combines service-oriented values with data-driven insights to enhance engagement and improve delivery of care services, ultimately aiming to restore a sense of humanity in caregiving.

Tinto

Non Equity Assistance in 2022
Tinto develops a well-being app for pregnant and postnatal mothers. It also offers clinical advice on motherhood and parenting, providing mothers with access to expert support and connections.

Platos

Grant in 2022
Platos empowers patients and clinicians to address the root cause of diabetes and other chronic conditions and provides access to data-backed, comprehensive care independent of location.

Keleya

Non Equity Assistance in 2022
Keleya is a Berlin-based company founded in 2017 that focuses on enhancing the pregnancy experience for women and their partners. The company provides a well-being coaching application that offers personalized, expert-based information, tailored workouts, and nutrition plans. Users can set their pregnancy week and cooking goals, assess their fitness levels, and track their overall well-being. Keleya's application also delivers weekly yoga, workout, and nutrition plans designed to meet individual needs, while connecting users with local midwives for additional support. Through these offerings, Keleya aims to empower women to maintain their fitness and relaxation during pregnancy, birth, and motherhood.

Evermood

Non Equity Assistance in 2022
Evermood is a Berlin-based company that has been transforming employee services since its inception in 2019. It provides a cloud-based platform designed for businesses to manage and monitor employee relations effectively. The platform includes features such as one-on-one counseling, interactive webinars, and an extensive on-demand media library that addresses various work-life challenges, including mental health, family issues, and compliance. Evermood emphasizes inclusion and belonging while educating employees on critical topics like unconscious bias and workplace discrimination. Its services are tailored to suit both startups and highly regulated organizations, ensuring privacy and security. Evermood empowers employees to proactively tackle stress and burnout, providing them with essential resources and expert advice in a supportive digital environment.

Apryl

Non Equity Assistance in 2022
Apryl is a fertility benefits platform designed to address inequality in the workplace by providing comprehensive support for employees seeking family planning options. The platform assists employers in attracting and retaining top talent by offering a range of fertility and family planning benefits, including consultations, access to clinics, and treatments such as egg freezing, in vitro fertilization (IVF), and adoption services. By enabling employees to receive confidential support from their employers, Apryl fosters a more inclusive work environment that prioritizes the diverse needs of its workforce.

Caretech Human

Non Equity Assistance in 2022
CareTech Human offers an automated solution for continuous health monitoring and disease prevention. They provide a toilet-integrated solution for daily health checks and early disease detection.

TIBU Health

Non Equity Assistance in 2022
TIBU Health is an Omnichannel Health Technology company that delivers health services where people live, work and click.. We adopt the latest, most advanced technologies in health and logistics to provide patients with a convenient and coordinated end-to-end healthcare experience that results in better health outcomes, healthier lives and with more time to spend on the things that matter to our patients. We’re a different kind of healthcare company and thrilled to be reshaping how people access healthcare service in Africa.

Storybook

Grant in 2022
Storybook is an application that integrates infant massage techniques with bedtime stories and music, aimed at enhancing the bonding experience between parents and their children. Founded in 2018 by Daniela Vega and Francisco Cornejo, the app is designed to assist families in achieving better relaxation and sleep. According to the company, 80% of children using the app experience improved sleep, and 89% of parents report stronger connections with their children. By promoting deeper sleep and minimizing nightmares, Storybook helps alleviate stress for both parents and children, ultimately contributing to the physical and emotional well-being of families. The content of the app is overseen by a scientific committee, ensuring its effectiveness and reliability.

Evergreen Club

Non Equity Assistance in 2022
Evergreen Club is an online community-platform offering digital engagement, wellness, and learning for older adults.

PhableCare

Non Equity Assistance in 2022
PhableCare creates an ecosystem of patients, doctors, hospitals, health devices, insurance, and patient care service providers. In India, 1 in 4 people suffer from chronic ailments. Meanwhile, 80% of patients cannot comply to the treatment plan provided by the doctor leading to even more complications. This poses a huge burden on the healthcare system. Phable solves this by making care autonomous and predictive. Our AI-enabled health assistant significantly improves health outcomes by enabling disease-specific guidance and continuous monitoring.

InovCares

Non Equity Assistance in 2021
InovCares is a behavior change platform designed to enhance the health and well-being of women, particularly women of color, by providing access to culturally sensitive healthcare professionals. The platform integrates real-time metabolic health data with telehealth services, artificial intelligence, and patient engagement rewards, fostering a supportive community. By utilizing advanced technology, including patented methods originally developed by NASA, InovCares simplifies and unifies the healthcare experience for Black and Latin women through personalized and connected care solutions. The service consolidates medical records and integrates various health data, including wearable and genomic information, alongside telemedicine and lifestyle guidance. This approach allows users to spend less time managing their health and more time focusing on wellness.

Nye

Non Equity Assistance in 2021
Nye is a digital health company based in Witney, Oxfordshire, founded in 2018. It specializes in developing mobile applications aimed at enhancing the health and well-being of users. The app allows individuals to track daily health measurements, record their doctor's advice, and access their NHS healthcare records at any time without charge. By facilitating connections between patients, healthcare professionals, and service providers, Nye empowers users to manage their health data effectively. The platform also enables users to write, discuss, share, and safeguard their health histories, promoting greater control over personal health information.

Mysasy

Non Equity Assistance in 2021
Developer of a fitness tracking platform intended to get the most out of workouts while minimizing the risk of overtraining or injury. The company's platform offers personalized recommendations for workouts, including exercise selection, intensity, duration, and frequency, real-time monitoring of performance metrics, progress, trends, strengths, and areas for improvement, enabling athletes to reach their fitness goals.

Utopia Global Wellness

Non Equity Assistance in 2021
Utopia Global Wellness is a B2B digital wellness subscription platform addressing global burnout and the future of work, wellness, and DEI. They offer virtual live and on-demand globally relevant wellness experiences, including mindfulness, yoga, pilates, cultural movement, wellness, DEI coaching or workshops, and retreats both global and virtual off-site.

Harbiz

Non Equity Assistance in 2021
Harbiz is a developer of an all-in-one productivity software tailored for wellness and fitness professionals. The platform aims to digitize and streamline business operations within the fitness sector by providing a comprehensive suite of tools. These tools include training resources, customer management features, automated notifications, customized nutrition plans, and payment automation. Additionally, Harbiz focuses on facilitating the connection between wellness professionals and their clients, while offering capabilities for tracking progress and personalizing user experiences. Through its platform, Harbiz seeks to enhance the efficiency and professionalism of businesses in the fitness industry.

Syrona Health

Non Equity Assistance in 2021
Syrona Health is a digital health company focused on personalized gynecological care throughout various life stages, including menstrual health and menopause. The platform offers a virtual health support system combined with at-home clinical tests aimed at enhancing gynecological health outcomes. It addresses key women's health issues such as endometriosis, polycystic ovary syndrome (PCOS), fertility, parenthood, and menopause. By leveraging both software and hardware, Syrona Health enables women to monitor their health and receive online counseling, facilitating proactive management of their gynecological conditions without the need for lengthy diagnostic processes in clinics.

Rx Longevity

Non Equity Assistance in 2021
RxLongevity is a longevity coach that aims to extend healthspan by creating a 360 integral longevity plan to help seniors optimize their health and reduce the risk of chronic degenerative diseases related to the ageing process. The company uses own technologies to assess the current condition, set objectives and goals and follow a personalized action plan in-crescendo with the support of a cohort of similar people, all designed to be used by the senior autonomously.

Melio

Non Equity Assistance in 2021
Melio is a healthtech startup that uses cutting-edge blood test technology to help people maintain an active relationship with their health. The startup provides information about the markers that they include in their analytics, answering all of their clients' questions (what they are, what they are for, how to improve them), and assists them in following up by allowing them to compare results over time. It offers over ten blood test profiles and analyzes over 100 health markers, including testosterone, ApoA, ApoB, estradiol, glucose, cholesterol, PSA, and iron.

Exheus

Non Equity Assistance in 2021
Exheus tells everything that you need to know to take maximum care of yourself and avoid risks to your health, exheus is much more than a DNA test that only indicates which genes you have.

Phenolife

Non Equity Assistance in 2021
Phenolife is a manufacturer of non-intoxicating healthcare products focused on enhancing health and wellness through organic alternatives to traditional hemp-derived compounds. The company offers a diverse range of products, including phenogel capsules, phenopatch, a phenopen starter kit, phenopen refill cartridges, and topical creams for psoriasis and redness relief, as well as glucosamine cream. By providing these natural wellness solutions, Phenolife aims to deliver consistent and effective results for individuals seeking to improve their overall quality of life.

Novalogy

Non Equity Assistance in 2021
Novalogy produces wearable health and wellness products that help people sleep better, boost energy, and embrace wellness for doers and dreamers. Their product also helps to improve health and wellness.

Volava

Non Equity Assistance in 2021
Volava is a fitness platform founded in 2017 and based in Barcelona, Spain, that offers studio-style workouts designed for home convenience. It provides an interactive experience through a range of products, including fitness bikes and boxing kits, along with access to online fitness videos for guided workouts. The platform aims to make fitness entertaining and effective while fostering social connections and building a community centered around wellness. By combining technology with a boutique fitness approach, Volava enables users to maintain their fitness routines in the comfort of their own homes.

Freshly Cosmetics

Non Equity Assistance in 2021
Freshly Cosmetics is a cosmetics brand focused on providing innovative, vegan skincare solutions suitable for all skin types. The company emphasizes wellness and sustainability by offering natural, non-toxic, and cruelty-free products. Its diverse product range includes face creams, hand creams, lotions, body washes, and items for pets and children. Freshly Cosmetics also prioritizes environmentally friendly practices, utilizing recyclable materials for its packaging. Through its commitment to health and environmental responsibility, the brand aims to deliver effective skincare options that are both safe for consumers and gentle on the planet.

Sundose

Non Equity Assistance in 2020
Sundose specializes in creating personalized dietary supplements tailored to individual lifestyles. The company focuses on blending and delivering an all-in-one supplement mix designed to enhance health and wellbeing. By utilizing a data-driven approach, Sundose provides customers with dietician-approved supplements that promote healthy habits, aiming to improve overall happiness and wellness.

Mabo

Non Equity Assistance in 2020
Mabo is a meditation application that supports women's self-development and offers mental healthcare services. Their services include B2B, EAP service, branded content, and marketing partnerships.

LVNGbook

Non Equity Assistance in 2020
LVNGbook is a health engagement company offering customizable cookbooks and habit change tools for chronic conditions, including cardiovascular diseases and diabetes. LVNGbook is a recipient of the Google for Startups Black Founders Fund and an AARP Innovation Labs 2020 Grand Pitch Finale Finalist. We help people living with chronic disease eat to manage their health and create lasting lifestyle change. Our approach combines good food, nutrition, behavioral science, culture, and technology. Our recipes are developed to be culturally relevant to address the needs of black Americans, Latin@ Americans, and other people of color in the US

Mosaic Wellness

Seed Round in 2020
Mosaic Wellness is a digital health platform that operates a collection of health clinics focused on enhancing well-being for specific demographics in India. The company aims to empower individuals through personalized solutions that address particular health needs. It offers services such as medical consultations, wellness assessments, and hygiene products, all accessible via its digital platform. Each clinic, including those targeting men and women, strives to provide essential resources that support a fulfilling and healthy lifestyle. Mosaic Wellness is dedicated to helping individuals navigate their health journeys with a focus on purpose and wellness.

Spraise

Non Equity Assistance in 2020
Spraise was developed to reimagine how we care for our skin and pledges to nourish your skin with healthy, affordable, and effective products while keeping things simple.

Vibe Ride

Non Equity Assistance in 2020
Vibe Ride operates fitness studios that focus on creating an inclusive community for individuals at all fitness levels. The company offers a range of indoor cycling classes, enhanced by advanced fitness technology. Each cycling station is equipped with Bluetooth-enabled computers that track and display various metrics, such as power output, speed, calories burned, and distance traveled. This technology empowers members to monitor their performance and progress, fostering a supportive environment where individuals can set and achieve personal fitness goals. By emphasizing continuous improvement and a dynamic atmosphere, Vibe Ride encourages its members to define and pursue their unique fitness journeys.

MindRight Health

Non Equity Assistance in 2020
MindRight Health, Inc., founded in 2019 and based in Newark, New Jersey, offers mental health coaching through text messaging to support communities in overcoming trauma. The company aims to enhance health equity by providing accessible and inclusive mental health care, particularly for communities of color and low-income families. MindRight partners with healthcare payers and providers to deliver culturally-responsive coaching, ensuring that members receive support seven days a week throughout the year. By matching users with specific coaches based on their profiles, MindRight creates a continuum of nonclinical support tailored to youth who may avoid traditional clinical services due to stigma and accessibility issues. Additionally, the company supplies partners with real-time data on mental health needs within the community, helping to anticipate and prevent potential mental health crises.

Bold Health

Non Equity Assistance in 2020
Bold Health is a virtual therapeutic care provider focused on transforming the treatment of gastrointestinal (GI) conditions through a patient-centered approach. The company offers personalized, end-to-end care programs that integrate telehealth services with a multidisciplinary team comprising GI specialists, registered nurses, dietitians, therapists, and health coaches. By utilizing an integrated digestive care platform, Bold Health combines medication, nutrition, behavioral interventions, and remote monitoring to alleviate gut symptoms and enhance both productivity and emotional well-being. The platform aims to reduce overall healthcare costs while delivering effective and convenient GI care. Bold Health collaborates with self-insured employers and health plans to ensure that patients receive comprehensive support on their journey to improved digestive health.

memido

Non Equity Assistance in 2020
memido is a urine test kit for home use that assesses immunity, hydration, and general health. individualized wellness and health advice based on results from urine test kits used at home. The kit converts a person's measurements into digestible ratings for five essential factors: immunity, nutrition, hydration, liver health, and kidney health. It assesses many health biomarkers.

Synctuition

Non Equity Assistance in 2019
Synctuition is an app-based platform that leverages binaural audio technology to enhance meditation experiences through immersive 3D soundscapes. Its innovative approach aims to stimulate the brain's neuroplasticity, fostering the creation of new synapses that contribute to increased creativity, improved intuition, and better decision-making. The platform's meditation programs are designed to promote total relaxation, thereby improving sleep quality and boosting serotonin and endorphin levels. By guiding users away from daily stresses, Synctuition enhances overall well-being, health, and productivity, making it a valuable tool for individuals seeking to improve their mental and emotional states.

Activy - Corporate Sports Challenges

Non Equity Assistance in 2019
Activy is a mobile application designed to enhance employee well-being through corporate cycling challenges. Established in 2016 and based in Warsaw, Poland, Activy encourages employees to engage in regular physical activity by participating in friendly competitions and cooperative team events. Users earn points for cycling, which can be redeemed for prizes or donated to charity, fostering a sense of community while promoting charitable causes and sustainability. The platform employs scientific methods to help users build healthy habits, making it suitable for remote and hybrid work environments. By motivating employees to choose cycling over driving, Activy not only contributes to personal health improvements but also aids in reducing carbon emissions within companies.

Tuune

Non Equity Assistance in 2019
Tuune is a femtech startup focused on transforming women's health through personalized hormonal analysis and tailored birth control solutions. The company has developed a platform that creates contraceptive plans based on individual biological profiles, medical histories, mental health considerations, genetic information, and hormone levels. By offering this customized approach, Tuune aims to help users minimize the side effects often associated with oral contraceptives, thereby enhancing overall well-being and health outcomes for women.

WOOM

Non Equity Assistance in 2017
WOOM is an innovative company focused on reproductive health, designed to empower women in making informed decisions about their fertility. Founded by two women who experienced fertility challenges themselves, WOOM transitioned from careers at major tech firms to create a unique and personalized app that assists users in maximizing their chances of conception. The application employs advanced algorithms to monitor menstrual cycles, pain, and flow, while providing a calendar that highlights fertile and ovulation windows. In addition to personalized recommendations, WOOM fosters an engaged community and offers a fertility services platform, positioning itself as a comprehensive resource for women navigating their reproductive health journey. The company's initial focus is on helping users trying to conceive, with plans to expand into other areas of women's health.

Ferly

Non Equity Assistance in 2016
Ferly, operating as Leika Limited and based in London, develops a sexual wellness application aimed at empowering women to explore their sexuality and enhance their understanding of pleasure. Launched in 2018, the application provides a digital platform for female-identifying individuals to engage with their bodies through various features, including audio guides, podcasts on sexual science, guided meditations, body mapping, and sensual storytelling. It also includes tools for journaling, allowing users to express their feelings and fantasies. By fostering a flirty and responsive virtual personality, Ferly encourages women to communicate their desires and lead a confident, pleasurable life.
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