Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Wearables

ActoFit

Non Equity Assistance in 2023
ActoFit is a wearable technology company that designs a fitness tracker and companion app to monitor workouts and daily activity. The device uses a strong algorithm core to log activities across gym environments, CrossFit studios, running, and sleep, with continuous heart-rate metrics and granular workout statistics. The app provides data-driven, personalized feedback to support sustainable lifestyle changes, tracking steps, heart rate, and detailed metrics tailored to individual training styles and regimes.

Elfie

Non Equity Assistance in 2022
Elfie is a digital platform designed to empower individuals with chronic diseases such as hypertension, diabetes, and high cholesterol. It encourages self-monitoring through a gamified approach, rewarding users for tracking their health data and engaging with the app.

Cardiolyse

Non Equity Assistance in 2022
Cardiolyse is an e-healthcare company specializing in the analysis of human heart electro signals. It offers remote cardiocare services at a low cost.

DaVinci Wearables

Grant in 2022
DaVinci Wearables designs and develops smart undergarments that collect data aimed at enhancing lifestyle awareness. The company's innovative platform focuses on health, fitness, and wellness, specifically tailored to support women by providing insights into fertility analytics and overall performance. Through the use of a proprietary liner and an intuitive mobile application that incorporates API integrations, DaVinci Wearables delivers personalized sport-specific workout recommendations. This approach empowers users to make informed decisions about their health and wellness, fostering data-driven lifestyles.

Neuphony

Non Equity Assistance in 2022
Neuphony is a technology company that develops wearable EEG neurofeedback devices aimed at supporting mental health and cognitive well-being. Its wireless headband measures brain electrical activity and, via Bluetooth, streams data to a mobile app. The app analyzes sensor data to personalize meditation techniques and guidance, helping users improve sleep quality, reduce stress and anxiety, and potentially support memory. Through repeated sessions, the system trains the brain to achieve desired mental states, delivering neurofeedback in a home setting. By combining noninvasive brain monitoring with actionable, data-driven recommendations, Neuphony targets individuals seeking convenient, at-home tools to monitor brain health and enhance daily functioning.

Kleiderly

Non Equity Assistance in 2022
Kleiderly is a company focused on addressing environmental issues by transforming textile waste into valuable materials. By diverting surplus or unusable textiles from landfills, Kleiderly recycles these materials into sustainable alternatives for various applications, including eyewear and furniture. The firm specializes in producing eyewear accessories such as sunglasses, blue light glasses, and other products made from recycled textiles. Through its innovative approach, Kleiderly aims to lower the carbon footprint of the fashion industry while providing customers with eco-friendly solutions that contribute to environmental sustainability.

InovCares

Non Equity Assistance in 2021
InovCares is a behavior change platform focused on improving health outcomes for women, particularly women of color. The company offers access to culturally sensitive clinicians through a comprehensive online healthcare service that facilitates virtual consultations with medical professionals. InovCares integrates real-time metabolic health data with telehealth services, computer vision, and artificial intelligence, creating a personalized and connected care experience. By utilizing patented technology, InovCares streamlines the management of health for Black and Latin women, allowing them to consolidate their medical records, wearable data, genomic information, and lifestyle guidance. This approach aims to empower women to spend less time managing their health and more time focusing on maintaining it, while also providing a supportive community and patient engagement rewards.

Emm

Non Equity Assistance in 2021
Emm is a company focused on consumer health technology, developing tools to help individuals manage their health on their terms. It is building a menstrual cup with integrated biosensors designed to track biometric data and deliver personalized insights about menstrual health. The device aims to redefine period experiences by providing actionable information that helps users understand their health through technology and expert knowledge.

Medapp

Non Equity Assistance in 2021
MedApp S.A. is a Polish company based in Kraków that specializes in developing mobile solutions for the medical field. Its flagship product, CARNA LIFE, is an analytical telemedicine system designed to assist patients in recording their health tests while enabling healthcare professionals to interpret the data. The system comprises several modules, including Carna Life Lite for patient use, and Carna Life Pro and Carna Life System for healthcare providers, facilitating the diagnosis and monitoring of conditions such as diabetes, high blood pressure, and cardiac issues. Additionally, MedApp offers Carna Life Holo, a tool that visualizes medical scans like CT and MRI in three-dimensional formats, and Carna Life Server, a cloud-based application for data management. Founded in 2011, MedApp continues to innovate in the telemedicine space.

NemoCare

Non Equity Assistance in 2021
NemoCare develops a comprehensive patient monitoring system using wireless wearable sensors, analytics, and big data. Its primary focus is on affordable, continuous monitoring for newborns in hospitals and at home, aiming to improve maternal and neonatal care.

Limbic

Non Equity Assistance in 2021
Founded in London in 2017, Limbic specializes in developing software solutions for mental health. They create AI-driven agents to assist in patient intake, triage, screening, and therapy, aiming to enhance the efficiency of healthcare providers and improve patient outcomes.

Metric Mate

Non Equity Assistance in 2021
Metric Mate is a developer of innovative fitness technology that transforms traditional strength training equipment into smart hardware. Its patented platform enhances workout experiences by incorporating games and competitions, making exercise more engaging and enjoyable. The system effectively tracks workout schedules and monitors performance, offering pre-workout, real-time, and post-workout guidance from a virtual assistant or trainer. This functionality alleviates the need for users to manually record their workouts, providing seamless feedback and support to enhance overall training effectiveness.

SynsorMed

Non Equity Assistance in 2021
SynsorMed, Inc. is a healthcare technology company based in Atlanta, Georgia, with additional locations in Birmingham, Alabama, and a sales office in Tampa, Florida. Founded in 2014, SynsorMed specializes in a cloud-based platform that offers reimbursable remote patient monitoring (RPM) and chronic care management (CCM) solutions. The platform enables patients to track key medical data from home and securely share this information with their healthcare providers. By integrating with FDA-approved wearable devices, SynsorMed enhances patient engagement and communication, particularly for those managing chronic conditions such as diabetes. The company's solutions are designed to improve patient outcomes while providing healthcare organizations with opportunities to increase revenue through effective telehealth services.

Thermaband

Non Equity Assistance in 2021
Thermaband is a health technology company dedicated to improving menopause management. Founded by Debbie and Markea Dickinson, it offers 'The Zone', a smart wearable device that provides personalized thermal comfort using sensors and machine learning algorithms. The device aims to minimize discomfort caused by menopausal symptoms and temperature swings.

Calypsa

Non Equity Assistance in 2021
Calypsa is a manufacturer of swimwear and activewear focused on helping women move freely with confidence. The company offers fashionable collections designed to fit well and provide comfort across various activities and settings. Product development emphasizes customer input and data-driven design to produce swimwear that aligns with user preferences and addresses common fit and comfort concerns. The name Calypsa evokes the sea goddess Calypso and conveys a sense of ease associated with wearing the brand. Calypsa positions itself as a provider of versatile, well-fitting swimwear and activewear that combines style with practicality for everyday wear and leisure.

GoodStyle

Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.

Oliver

Non Equity Assistance in 2021
OLIVER is a platform that combines a smart shin-guard with football-focused science for talent prediction, evolution, and injury prevention, making it accessible & fun.

Novalogy

Non Equity Assistance in 2021
Novalogy produces wearable health and wellness products that help people sleep better, boost energy, and embrace wellness for doers and dreamers. Their product also helps to improve health and wellness.

Thermaband

Seed Round in 2021
Thermaband is a health technology company dedicated to improving menopause management. Founded by Debbie and Markea Dickinson, it offers 'The Zone', a smart wearable device that provides personalized thermal comfort using sensors and machine learning algorithms. The device aims to minimize discomfort caused by menopausal symptoms and temperature swings.

Lumen

Non Equity Assistance in 2021
Lumen is a company that has developed a portable device and accompanying app that measures an individual's metabolism through a single breath. This technology provides users with real-time insights into their metabolic health, enabling them to receive personalized nutrition recommendations tailored to their unique metabolic data. By using Lumen, individuals can better understand their dietary needs and manage their weight effectively, whether their goals are weight loss, performance optimization, or overall wellness. The company is comprised of a diverse team of scientists, researchers, engineers, and designers dedicated to transforming how people approach their health through improved metabolic awareness.

Triple W Japan

Non Equity Assistance in 2021
Triple W develops DFree, a wearable device using ultrasonic sensors to track bladder movements. It notifies users and caregivers of impending urination needs, benefiting elderly and disabled individuals with incontinence. DFree is marketed in Asia and Europe, used in over 500 senior care facilities, and supported by offices in Japan, France, and the US.

Feebris

Non Equity Assistance in 2020
Feebris Ltd is a UK-based company, founded in 2017 and headquartered in Saffron Walden, that specializes in developing artificial intelligence and machine learning algorithms for the detection of respiratory conditions. The company creates a mobile software platform that integrates with various point-of-care devices, such as digital stethoscopes and wearables. This technology is designed for community-based diagnosis and monitoring, allowing non-clinical users to identify early signs of deterioration in patients, thereby preventing complications and reducing the need for hospitalization. Feebris' team comprises experts in biomedical engineering, machine learning, global health, and business, all dedicated to transforming healthcare into a more equitable, personalized, and patient-driven system.

Vibe Ride

Non Equity Assistance in 2020
Vibe Ride is a fitness studio operator that focuses on fostering a supportive and dynamic community for individuals at all fitness levels. The company provides an inclusive environment where members can define their own fitness journeys. Vibe Ride's facilities are equipped with advanced fitness technology, including indoor cycling bikes that utilize Bluetooth wireless computers to track and display metrics such as power, speed, calories burned, and distance. This integration of technology enhances the workout experience, allowing participants to monitor their progress and stay motivated as they pursue their fitness goals.

Thermaband

Pre Seed Round in 2020
Thermaband is a health technology company dedicated to improving menopause management. Founded by Debbie and Markea Dickinson, it offers 'The Zone', a smart wearable device that provides personalized thermal comfort using sensors and machine learning algorithms. The device aims to minimize discomfort caused by menopausal symptoms and temperature swings.

Vaha

Non Equity Assistance in 2020
Vaha is a fitness technology company that develops personalized, immersive workout experiences for users at home. Their flagship product is an interactive mirror offering a variety of exercises such as cardio, strength training, yoga, and boxing, led by professional trainers. Vaha aims to motivate individuals to reach their full potential by helping them find the optimal balance between challenge and skill, known as 'flow'.

Yukai Engineering

Non Equity Assistance in 2019
Yukai Engineering Inc. is a Tokyo-based company founded in 2007 that specializes in developing innovative communication robots aimed at enhancing everyday life experiences. The company's diverse product lineup includes BOCCO, a family robot that facilitates communication between loved ones, and Qoobo, a robotic pillow designed to provide comfort through a lifelike tail that responds to user interaction. Other notable products include Necomimi, a brainwave-powered headband with moving cat ears, and various physical computing toolkits for iPhone and iPad devices. Yukai Engineering's creations not only promote joyful interactions but also integrate seamlessly with home energy management systems, making them practical for modern lifestyles. The firm is dedicated to making everyday moments more meaningful and accessible, particularly for families and working parents.

Impressivo

Non Equity Assistance in 2016
Impressivo, Inc. is a South Korean company founded in 2012 that specializes in the development of advanced fabric 3D touch sensors. These sensors are designed for use in smart wearables, Internet of Things (IoT) devices, automotive applications, digital healthcare, and both virtual and augmented reality interfaces. By creating pressure and multitouch sensitive fabric sensors, Impressivo aims to enhance user interaction with digital devices, enabling brands to incorporate smarter functionalities into their products. The company focuses on providing next-generation input solutions that enrich the experience of interacting with technology.
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