Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Water

Waterplan

Grant in 2024
Waterplan is a company that develops a water resilience planning platform aimed at managing water availability for various facilities. Utilizing artificial intelligence, it automatically gathers operational data from businesses and integrates this information with local water satellite imagery. This innovative approach enables Waterplan to deliver real-time financial assessments of water risk, helping organizations understand and quantify their exposure to water-related challenges. Additionally, the platform offers tailored mitigation and adaptation strategies, enhancing business resilience by providing actionable insights specific to the needs of different industries.

HydroIQ

Non Equity Assistance in 2022
HydroIQ is the world's first Virtual Water Network Operator providing a water intelligence platform for homes, businesses and industries to monitor, manage, report, bill and pay for water in a simple, easy and transparent way using open banking and Mobile-money payments.

Homeshift

Non Equity Assistance in 2021
Homeshift builds a simple online dashboard that lets users see their existing services. They design homes and services from scratch. They provide services in internet, energy, water, and council.

Varuna

Venture Round in 2020
Varuna is a company that provides a water monitoring platform aimed at assisting water utility leaders in managing their systems effectively. Founded in 2018 by Seyi Fabode, Jamail Carter, and Chris Karr, Varuna utilizes advanced sensors, machine learning, and artificial intelligence to enable real-time monitoring of water quality. The platform not only predicts potential quality issues but also helps utilities assess their resource needs and generates mandated reports quickly and efficiently. By enhancing situational awareness and operational efficiency, Varuna supports water utilities in delivering clean and safe water to their communities.

Aquagenuity

Non Equity Assistance in 2020
Aquagenuity, Inc. is a company that specializes in water quality monitoring through its innovative business intelligence tool. Founded in 2018 and based in Atlanta, Georgia, Aquagenuity leverages big data and machine learning to provide real-time, hyperlocal water quality data to consumers, corporations, and municipalities. Its application allows users to enter their zip code to access detailed information about their local water, including potential health impacts and sustainability concerns. Recognized as the "world's largest water database," Aquagenuity's platform also includes a web app, a robust API, and the proprietary AquaScore™, which rates water quality similar to a credit score. Additionally, the company conducts the Water Genome Project™, collaborating with various institutions to map global water quality. Through initiatives like the Guardians of H2O program, Aquagenuity engages local communities and schools in water quality monitoring, aligning with global sustainability goals.

Varuna

Non Equity Assistance in 2020
Varuna is a company that provides a water monitoring platform aimed at assisting water utility leaders in managing their systems effectively. Founded in 2018 by Seyi Fabode, Jamail Carter, and Chris Karr, Varuna utilizes advanced sensors, machine learning, and artificial intelligence to enable real-time monitoring of water quality. The platform not only predicts potential quality issues but also helps utilities assess their resource needs and generates mandated reports quickly and efficiently. By enhancing situational awareness and operational efficiency, Varuna supports water utilities in delivering clean and safe water to their communities.

Xatoms

Xatoms is a technology company that specializes in developing novel photocatalysts for efficient and sustainable water treatment. Utilizing advanced quantum chemistry calculations and artificial intelligence, Xatoms models new catalyst molecules to create innovative solutions for areas with limited access to clean water. The company offers services such as water purification, molecule discovery, and predictive simulations, helping clients reduce experimental costs and time. Their mission is to provide clean water to people throughout Africa and Asia.

Bloom Alert

Bloom Alert is a technology company that specializes in water management solutions. It offers a Software as a Service (SaaS) platform that leverages artificial intelligence, predictive modeling, satellite data, and ecosystem insights to enhance water use efficiency and support environmental compliance. The platform helps clients anticipate water-related risks, minimize losses, and optimize operations across the entire water cycle, from collection to reuse.
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