Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Sports

Ochy

Non Equity Assistance in 2024
Ochy is a mobile application that uses video analysis and AI to evaluate users' running technique, identify areas for improvement, and provide personalized exercise plans to prevent injuries and enhance performance.

Balldesigner

Non Equity Assistance in 2023
Founded in 2006, Balldesigner is a pioneering sports equipment company specializing in the design and production of high-performance sports balls. Leveraging proprietary AI-driven software, they create unique, customizable designs optimized for enhanced performance and durability.

CrewLAB

Non Equity Assistance in 2022
CrewLAB is a company that specializes in enhancing team performance through its all-in-one team management platform. This cloud-based solution is designed to simplify coaching processes and elevate athlete engagement by integrating workout planning, communication tools, and performance tracking into a single system. CrewLAB's platform allows coaches to streamline administrative tasks, fostering improved interactions with athletes and facilitating data-driven training methodologies. By transforming average teams into highly effective units, CrewLAB aims to support coaches in maximizing their athletes' potential.

Athlytic

Grant in 2022
Athlytic is a platform that connects student-athletes with brand partners using AI. It enables athletes to monetize their likeness without compromising their sporting performance.

Ocala Gazette

Non Equity Assistance in 2022
Ocala Gazette is a newspaper and news service company that provides weekly printed newspapers, appearing each Friday, and online daily news. They provide news on community, arts, entertainment, education, government, politics, business, opinion, photos, and sports.

Adapt the Game

Grant in 2022
Adapt the Game is a mobile application that enables fans with disabilities to easily obtain accessible tickets and venues. It was founded in 2020 by Victor Ocando Finol.

Project WITH

Non Equity Assistance in 2022
Project WITH provides sports data services. It is a platform where players at sporting events can upload their career information and get self-PR opportunities.

Playoff

Non Equity Assistance in 2021
Playoff is the web platform for comprehensive management in the cloud of a sports federation. Adaptable itself to any sport and licensing / competition.

Mysasy

Non Equity Assistance in 2021
Developer of a fitness tracking platform intended to get the most out of workouts while minimizing the risk of overtraining or injury. The company's platform offers personalized recommendations for workouts, including exercise selection, intensity, duration, and frequency, real-time monitoring of performance metrics, progress, trends, strengths, and areas for improvement, enabling athletes to reach their fitness goals.

Bookit Sports

Non Equity Assistance in 2021
Bookit is a mobile application that connects sports bettors within a unified environment. Its platform enables users to simulate and track bets, engage through social feeds, access expert picks, and gain statistical insights into games.

Eversports

Non Equity Assistance in 2021
Eversports is an online platform designed to facilitate the discovery and booking of sports events and venues. It serves as a marketplace that connects sports enthusiasts directly with sports facilities, enabling users to easily find, book, and pay for various sports activities through smartphones or other devices. Eversports aims to simplify access to local sports facilities and create a community of sports participants who can share their passion for physical activities. The platform provides a comprehensive interface where users can obtain all necessary information about available courts, courses, and potential sports partners, thereby enhancing the overall experience of engaging in sports.

Oliver

Non Equity Assistance in 2021
OLIVER is a platform that combines a smart shin-guard with football-focused science for talent prediction, evolution, and injury prevention, making it accessible & fun.

Treinus

Non Equity Assistance in 2020
Treinus is a sports technology company based in Minas Gerais, Brazil, established in 2013. It specializes in developing software solutions aimed at optimizing the management of sports consultants, coaches, personal trainers, academies, and studios. The company's platform facilitates various functions, allowing sports mentors to schedule training sessions, track students' progress, and manage payments. Additionally, it enables athletes to explore coaches' profiles and connect with them, fostering a community focused on healthy living and athletic development.

iSPORTiSTiCS

Non Equity Assistance in 2020
iSPORTiSTiCS specializes in AI-powered video interpretation and tagging for sports content. Its platform automatically detects actions, statistics, and objects, serving a suite of cloud-based video production applications.

PowerPlay Studio

Non Equity Assistance in 2019
PowerPlay Studio is a game development company specializing in creating online sports games that engage millions of players worldwide.

Activy - Corporate Sports Challenges

Non Equity Assistance in 2019
Activy is a mobile application designed to enhance employee well-being through corporate cycling challenges. Established in 2016 and based in Warsaw, Poland, Activy encourages employees to engage in regular physical activity by participating in friendly competitions and cooperative team events. Users earn points for cycling, which can be redeemed for prizes or donated to charity, fostering a sense of community while promoting charitable causes and sustainability. The platform employs scientific methods to help users build healthy habits, making it suitable for remote and hybrid work environments. By motivating employees to choose cycling over driving, Activy not only contributes to personal health improvements but also aids in reducing carbon emissions within companies.

Drafteam

Non Equity Assistance in 2018
Drafteam is a fantasy sports platform that is changing the way fans engage with live matches. Primarily focused on Brazil/LatAm markets, we're building a new experience for millions of sports fans across the globe. Drafteam - Seja o dono do jogo.
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