Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.
Hue is a software as a service platform that finds and incorporates real video evaluations into the marketing channels and websites of e-commerce companies.Hue enables businesses and retailers to incorporate TikTok-style shoppable films on their e-commerce websites, giving customers confidence to add to cart.
Yoobe
Non Equity Assistance in 2023
Yoobe is an all-in one automated swag platform, where companies can shop, store, and ship promotional items, worldwide and directly to their collaborators home, promoting culture and engagement.
Fairy
Pre Seed Round in 2023
Fairy is a B2B SaaS company specializing in enhancing customer engagement through its advanced mobile shopping and payment platform. The platform is designed to provide users with automatic discount notifications and facilitate in-store payments, consolidating various discounts such as membership offers, event promotions, and gift cards in one accessible location. By focusing on user context and privacy protection, Fairy's solutions are tailored to meet the specific needs of individual users, creating a seamless and efficient shopping experience.
Ziscuit
Non Equity Assistance in 2022
Ziscuit is a 2-sided shopping platform where shoppers save time and money when grocery stores bid to fulfill their grocery lists
DohYangu
Non Equity Assistance in 2022
DohYangu is an innovative shopper cashback App that rewards shoppers directly on purchases they have made, with money redeemed instantly via mobile money.
NewLentes
Non Equity Assistance in 2022
NewLentes is a retailer specializing in a wide range of optical products, including prescription contact lenses for various vision conditions such as myopia, farsightedness, and astigmatism. The company also offers multifocal contact lenses, both prescription and non-prescription colored contact lenses, as well as exotic options. In addition to contact lenses, NewLentes provides sunglasses and graded glasses, aiming to enhance the way individuals see and experience their surroundings. By focusing on affordability, NewLentes strives to make eyewear accessible to a broad customer base.
XpressRun
Pre Seed Round in 2022
XpressRun is a cloud-based platform that specializes in same-day and next-day delivery services tailored for e-commerce businesses. By connecting last-mile delivery companies with local e-commerce ventures, the platform ensures efficient and reliable parcel delivery at competitive rates. XpressRun offers a unified last-mile delivery API that integrates seamlessly with popular e-commerce platforms such as Shopify, WooCommerce, and Squarespace. With a network of verified drivers and a high accuracy rate for estimated delivery times, XpressRun provides clients with a fast and transparent delivery experience, granting them end-to-end control over the delivery process.
DapIt App
Grant in 2022
DapIt, an easy to use full-service gift card management platform, designed to make gift cards fast and easy to buy, sell, and share. It is the easiest way for a customer to buy a gift card from their favorite local businesses. Through DapIt, customers can purchase gift cards 24/7. It is a useful tool to take control of gift cards and connect businesses and customers. It was founded in 2018 and is based in Woodland, California.
Devo
Grant in 2022
Devo is an end-to-end operating system for convenience stores. Its intuitive and comprehensive solution enables stores to operate more efficiently, with tools and capabilities including a broad online presence, omnichannel Point of Sale, reporting and analytics, and more.
Wine
Non Equity Assistance in 2022
Wine is an online supplier of spirits specializing in a diverse selection of wines, along with alcohol and beer. The company operates an online store that provides consumers with the convenience of shopping for a variety of country liquors from the comfort of their homes. Wine also offers subscription plans for wine boxes, allowing customers to receive curated selections of beverages regularly. This approach enables consumers to conveniently access their preferred drinks in one location.
Rekisa
Non Equity Assistance in 2022
Rekisa is a South African classifieds website where you can buy or sell anything. We connect real sellers with buyers looking for second-hand items, cars, professional services, properties to rent and buy, jobs and so much more. For us, it’s not about the number of ads on the site, but the quality. We manually review and approve each ad to deter fraudsters and spammers. We don’t want to be popular but rather be the place for you to buy or sell anything with a piece of mind. The name “Rekisa” is derived from the Setswana word rekisa which means “sell”. The Rekisa platform is accessible on any device; desktop, tablets and smartphones. To get a real feel of Rekisa, visit www.rekisa.co.za
SHiiP
Non Equity Assistance in 2022
SHiiP provides individuals and small businesses with the best delivery alternatives, cheap shipping, and real-time cost comparison from all major carriers, as well as on-demand tracking, customer shipment notifications, and smooth return handling.
EatOkra
Non Equity Assistance in 2022
EatOkra is a food ordering application that features a directory focused on black-owned culinary establishments. The platform enables users to easily locate and support black-owned restaurants and food businesses, promoting the exploration of diverse culinary offerings within these communities. By facilitating connections between consumers and black-owned eateries, EatOkra aims to enhance awareness and appreciation for the rich cultural contributions of these establishments.
Vendoo
Non Equity Assistance in 2022
Vendoo is a reseller platform that simplifies the selling process for individual sellers by allowing them to crosspost items across multiple online marketplaces, such as eBay, Poshmark, Etsy, Mercari, and Facebook Marketplace. By enabling users to enter item details only once, Vendoo eliminates the need for repetitive manual listings, making it easier and more efficient to manage sales. The platform consolidates item listings, sales, and customer interactions into a single interface, providing sellers with valuable insights into their business performance. This information includes sales data and highlights best-selling items, helping users identify which marketplaces yield the best results for their products. Overall, Vendoo streamlines the selling experience and supports sellers in maximizing their earnings.
Hypd Marketing Technologies Pvt
Non Equity Assistance in 2021
HYPD is enabler of Asia’s first creator-owned marketplace. With the intent to create a sustainable source of income for content creators, it’s a creator tech platform that’s helping the creator community to launch their own multiband stores/businesses. HYPD is a no-code platform that also enables an entire ecosystem for creators’ economy, ushering in an era of ‘Creator-preneurs’.
Bosque
Non Equity Assistance in 2021
Bosque GmbH, founded in 2019 and based in Berlin, Germany, specializes in providing digitally integrated solutions for purchasing and caring for houseplants. The company offers a variety of plants and a range of accessories, including fertilizers, bug deterrents, water misters, scissors, and storage solutions, all available through its online platform. Bosque aims to enhance living and working environments by promoting the benefits of plants, which are known to reduce stress, improve mood, and foster creativity. Through its offerings, Bosque seeks to encourage a more mindful lifestyle by integrating greenery into everyday spaces.
OjaExpress
Non Equity Assistance in 2021
OjaExpress is a digital marketplace for ethnic and cultural groceries. We are dedicated to helping local independent ethnic grocery stores grow and compete in a sustainable way. OjaExpress helps these grocery stores thrive. By helping customers discover the independent grocery stores unique, cultural product offerings and helping independent grocery stores connect with customers. OjaExpress powers online ordering for independent grocery stores via the OjaExpress platform, while also providing the grocery store partners key customer insights and marketing support.
Balagan Studio
Non Equity Assistance in 2021
Balagan Studio produces shoes and consumer goods. Their products include leather belts, shoes, bags, and accessories. They allow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.
Nuvemshop
Non Equity Assistance in 2021
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.
ElephantStock
Non Equity Assistance in 2021
ElephantStock is an online art gallery. They offer designs with distinctive canvas prints and wall art. They provide products that include flowers, pop culture, grey, push pin maps, batman, colour splash painting, philippe hugonnard, and graffiti. They offer products that are available for shopping online.
GoodStyle
Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.
Lopi.Ai
Non Equity Assistance in 2021
LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).
D.Franklin
Non Equity Assistance in 2021
Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.
Mangos
Non Equity Assistance in 2020
Mangos is a mobile application designed to enhance grocery and pharmacy shopping experiences by offering cashback on purchases. The platform facilitates a direct relationship between businesses and shoppers, enabling users to access various offers and promotions that result in financial rewards. By promoting cashback incentives, Mangos aims to activate customer engagement and loyalty within the retail sector, making everyday shopping more rewarding for its users.
Lokal
Seed Round in 2020
Lokal provides users with hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials, and classifieds that would otherwise be scattered across local newspapers. Lokal, which was founded in 2018, aims to strengthen hyperlocal communities by allowing its mostly non-English users to share, interact, and transact in their native language. The app has 10 million downloads and is available in 100+ districts across South India in Kannada, Telugu, Tamil, Malayalam, and Marathi.
Afropolitan
Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.
Promobit
Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, providing users with a comprehensive selection of promo codes across multiple product categories. These categories include smartphones, electronics, home appliances, fashion, health and beauty products, sports supplements, and more. By consolidating discounts from different platforms, Promobit generates commission from sales while enabling customers to access and benefit from a wide range of promotional offers. The platform is designed to enhance the shopping experience by making it easier for consumers to find and utilize deals on products they desire.
Leaf Envy
Non Equity Assistance in 2019
Leaf Envy is an online retail platform based in London, focused on providing ornamental plants and plant decor for modern plant enthusiasts. Founded in 2019 by Beth, the company emerged from her passion for botany and the challenges she faced in finding suitable plants and pots for her home. Leaf Envy simplifies the plant care journey by offering a plant quiz to help customers discover plants that suit their environment and preferences. The company offers a curated selection of plants, including low light varieties, air-purifying options, and pet-friendly choices, available on a subscription basis. In addition to its e-commerce offerings, Leaf Envy launched a B2B Plant Installation and Maintenance service in 2020, collaborating with notable brands such as Google and Accenture. Initially operating pop-up events on a boat along Regents Canal, Leaf Envy has since expanded its reach, delivering across the UK and establishing itself as a go-to destination for plant lovers.
Hubbon
Non Equity Assistance in 2018
Hubbon is an app that makes shopping at airports become more simple. It was based in Guarulhos, Brazil.
Hobby box
Non Equity Assistance in 2018
HOBBYBOX is an online platform for hobby curation e-commerce services.
Vinterior
Non Equity Assistance in 2016
Vinterior is an online marketplace dedicated to the discovery, purchase, and sourcing of vintage and antique furniture. The platform facilitates the buying and selling of pre-owned and upcycled vintage items, including furniture, textiles, and lampshades. Vinterior enables customers to recreate period styles in their homes or workspaces, catering to a range of tastes, budgets, and lifestyles. Through its comprehensive offerings, the company connects buyers and sellers, fostering an appreciation for unique, historical pieces.
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