Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Sales Automation

QuickCasa

Pre Seed Round in 2025
QuickCasa specializes in developing a conversational AI support agent tailored for real estate and multifamily housing professionals. Its platform acts as a community leasing agent, engaging leads, analyzing their intent and sentiment, and crafting personalized responses to match customer needs, thereby facilitating quicker and more efficient property leasing.

OmniSynkAI

Pre Seed Round in 2024
OmniSynkAI specializes in providing a unified, AI-driven platform for e-commerce businesses. This all-in-one solution encompasses financial management, order and inventory tracking, website creation, omnichannel sales, HR operations, and marketing automation. By consolidating these functionalities into a single system, OmniSynkAI helps businesses eliminate the need for multiple, disconnected plugins, thereby enhancing operational efficiency and streamlining workflows.

Botco.ai

Grant in 2023
Botco.ai offers an AI-powered conversational marketing platform that enables automated chats with customers across web and messaging channels. The platform supports customizable conversation templates, answers to common questions, and real-time analytics through an integrated dashboard that tracks chat campaigns. An API-based interface allows the transfer of leads, transcripts, and data to enterprise marketing automation systems such as Salesforce, HubSpot, Adobe Marketing Cloud, and Zoho. The GenAI Chat Cloud uses fine-tuned language models to enhance conversational interactions and can be deployed at scale for various industries. The solution provides on-demand, automated chat and integrated workflows that guide customers through the marketing process, reducing the need for extensive data science resources. Botco.ai was founded in 2016 and is based in Milpitas, California.

Kola Market

Non Equity Assistance in 2023
Kola Market is a company that provides small and midsize enterprises (SMEs) with innovative inventory management, marketing, and sales solutions, all powered by artificial intelligence. Its platform is designed to help SMEs build and grow profitable businesses by offering guaranteed sales results. Kola Market's technology generates optimal order levels daily, reduces stocking inefficiencies, and automates the ordering process. This allows retailers to concentrate on selling, ultimately maximizing their sales potential. Through its comprehensive approach, Kola Market aims to enhance the operational efficiencies and profitability of SMEs in a competitive marketplace.

NetHunt CRM

Grant in 2022
NetHunt is a comprehensive CRM system that operates directly within Gmail, designed to enhance the efficiency of sales, customer support, and hiring processes that primarily occur through email. By integrating CRM functionalities into the familiar Gmail interface, NetHunt eliminates the need for a separate CRM platform, allowing users to manage their business operations seamlessly. The platform offers a range of marketing automation tools, including mass mailing, email tracking, and follow-up capabilities, facilitating collaboration among team members. Additionally, it integrates with LinkedIn, simplifying lead management and sales tracking, ultimately helping sales and marketing teams optimize their workflows and improve sales conversions.

Smart Alto

Non Equity Assistance in 2022
Smart Alto is a technology-driven business that facilitates appointments for real estate agents through its innovative platform. This platform employs virtual assistants and various digital marketing strategies such as social media advertising, landing pages, appointment scheduling, text message follow-ups, offline marketing, and lead analytics to connect agents with qualified buyer and seller leads. By streamlining this process, Smart Alto enables agents to focus on showing more homes and closing deals, thereby increasing their productivity and earnings.

Gritly

Grant in 2022
Gritly is a career accelerator that focuses on launching diverse communities into entry-level roles in high-tech sales. It aims to level the playing field for underprivileged minorities, veterans, women, and individuals with non-traditional career paths by providing them with relevant training through its online learning platform.

Selldone

Grant in 2022
Selldone is a comprehensive, user-friendly business platform that enables individuals and small to medium-sized enterprises (SMEs) to establish and manage their online presence, including eCommerce stores and community forums. It offers a range of services, such as online store creation, ePOS systems, and e-commerce management tools, all designed to lower operational costs and increase flexibility. The platform continually evolves, integrating new features like visual programming interfaces for custom automation and AI integration. Selldone's mission is to democratize business by making it accessible and achievable for anyone, anywhere.

QShop Tech

Non Equity Assistance in 2022
QShop Tech helps save time with automatic inventory tracking, payment reconciliation, sales reports, and more. It creates an e-commerce website and sells its products there. It helps to receive orders around the clock with their e-commerce store.

Gradual

Non Equity Assistance in 2022
Founded in 2020, Gradual is based in London, England. It develops an online platform for training company team members from the sales department. The platform provides various sales tasks and skills assessments that organization heads can access to monitor progress.

Vendoo

Non Equity Assistance in 2022
Vendoo is a reseller platform that simplifies the selling process for individuals by allowing them to crosspost items across multiple online marketplaces, including eBay, Poshmark, Etsy, Mercari, and Facebook Marketplace. The software enables sellers to enter item details just once, streamlining the listing process and eliminating the need to manually input information for each marketplace. Vendoo consolidates all item listings, messages, and sales data into a single interface, providing users with valuable insights into their sales performance and customer interactions. This functionality helps sellers identify their best-selling items and understand which marketplaces are most effective for their business, ultimately making the selling experience quicker, easier, and more efficient.

GORODATA

Non Equity Assistance in 2021
GORODATA is a sales intelligence platform that uses artificial intelligence to identify B2B buying signals. By collecting and organizing data through advanced algorithms, it provides businesses with actionable insights that help uncover new opportunities, improve conversion rates, and lower customer acquisition costs. The platform simplifies complex data analysis, enabling organizations to make informed decisions and maintain a competitive edge.

MeetsMore

Non Equity Assistance in 2021
Founded in Tokyo, Japan in 2017, MeetsMore develops software that connects local businesses with clients. Its platform facilitates customer acquisition and quotation processing for various face-to-face service providers such as photographers, event planners, and other professionals.

Gauge (Gauge.AI)

Non Equity Assistance in 2021
Gauge is a Toronto-based company that specializes in a door-to-door sales performance platform. Formerly known as Sales Ninja, Gauge focuses on mobile market research, engaging influential consumers to facilitate better decision-making and reduce costly mistakes. Additionally, it offers a cultural insight platform that aids in testing ideas, content, campaigns, and strategies with prominent cultural voices. This capability allows clients to effectively navigate a rapidly evolving cultural landscape by leveraging insights from diverse leaders who shape its trajectory.

Leads2b

Non Equity Assistance in 2021
Founded in 2014, Leads2b is a technology solutions company based in Curitiba, Brazil. It specializes in Go-to-Market strategies for the B2B market, utilizing big data and artificial intelligence to automate prospecting processes, marketing automation, and CRM. This enhances business efficiency and helps clients achieve their sales goals.

Halosis

Non Equity Assistance in 2020
Halosis develops AI-powered chatbots and a virtual assistant platform to automate customer service and order management for online sellers. The system receives and processes orders, records transactions, and handles stock management, localized for Indonesia in Bahasa Indonesia and English. The platform integrates with payment gateways, logistics providers, e-wallets, banks, and messaging apps to support seamless online transactions. It targets online sellers by offering tools such as website builder and integrated order management that streamline sales and improve efficiency, while helping ensure safe purchasing experiences for consumers. Founded in 2017 and headquartered in Jakarta, Indonesia, Halosis focuses on enabling Indonesian online businesses and their staff to deliver virtual assistance services and successful sales transactions.

Relate

Non Equity Assistance in 2020
Relate is a straightforward, collaborative sales tool that makes selling simple. Relate instantly connects your consumer data. Simply link your sources to Relate to track and manage all of your client history and conversations in a single location.

NeoPro

Non Equity Assistance in 2020
NeoPro is a technology company specializing in retail sales management software. It offers an automated platform designed to streamline and control sales processes for multi-store retail businesses. The software provides real-time performance metrics, AI-driven goal projections, and instant data access, empowering sales teams, managers, and supervisors to make informed decisions and enhance overall sales performance.

Livespace

Non Equity Assistance in 2019
Livespace sp. z o.o., established in 2010 and located in Warsaw, Poland, specializes in designing and developing customer relationship management (CRM) software. The company's sales automation tool enhances communication between sales representatives and customers, streamlining the sales process to facilitate more predictable deal closures. Unlike traditional cloud CRM solutions, Livespace significantly minimizes time spent on data entry through e-mail automation, allowing sales reps to focus on client interactions. Utilizing machine learning and artificial intelligence, the platform automates repetitive tasks and provides actionable insights, thereby improving the productivity and efficiency of sales teams across various sectors, including finance, automotive, and media.

Growbots

Non Equity Assistance in 2019
Founded in 2014, Growbots operates an online outbound sales platform that automates lead generation and email drip campaigns management. Its platform enables users to find prospects within a database of decision-makers, contact them personally and automatically, and manage campaigns effectively.

Tarci

Non Equity Assistance in 2019
Tarci is a New York-based company founded in April 2019 by Leetal Gruper, specializing in the operationalization of customer data to enhance sales outcomes. The company offers a platform that leverages artificial intelligence to improve sales conversion rates by identifying warm B2B leads based on real-time events. By aggregating information from various data sources, Tarci enables businesses to become more productive and efficient in their sales processes. The innovative use of technology positions Tarci as a valuable partner for data and commercial teams seeking to optimize their sales strategies.

Hyppe

Non Equity Assistance in 2019
Hyppe is an application assistant and helps in managing contacts and agenda with clients, all via WhatsApp. It automates their covers, informing them how to review and who to pay or not, always sending payment sheets for their customers in the event of an appointment with them. It was founded in 2018 and is headquartered in Belém, Brazil.

Confere

Non Equity Assistance in 2018
Confere Tarjetas is a sales, card and banking reconciliation platform that helps small and medium businesses better manage their sales and financial costs, reducing the time needed to calculate discount rates and deadlines for each sale, avoiding fraud and charges of the agreement, ensuring accurate data, all on a single, integrated, integrated platform.

Teravoz

Non Equity Assistance in 2018
Teravoz is a hosted PBX Platform for SMBs and Call Centers, and telephony APIs. Teravoz was born from the dream of providing VoIP services so that every company, regardless of its size and resources, can be as productive as large companies. We achieved this through state-of-the-art technologies, so we were able to build a solution package called Virtual PBX. Its clients are from the most different segments, serving fintech startups, e-commerce and logistics startups, offices, coworking spaces, offices, technical support teams, tourism agencies and others.

User.com

Non Equity Assistance in 2017
User.com offers an integrated marketing automation platform designed to enhance customer engagement and streamline communication. Its comprehensive suite of tools includes email campaigns, live chat, chatbot, visitor tracking, CRM, popups, and more, enabling businesses to collect real-time data, automate processes, and manage sales effectively.

Quotiss

Non Equity Assistance in 2017
Quotiss is a developer of sales automation software tailored for freight forwarders, aiming to simplify and automate the freight quoting process. The software, which stands for "Quote It Smart and Simple," enhances freight rate management and enables personalized communication with selected customer groups. By utilizing a Pareto-inspired algorithm, Quotiss facilitates the configuration of trade lanes, allowing users to efficiently manage pricing and deliver accurate quotes. This practical solution is designed to meet the needs of freight forwarders of various sizes and specialties, helping them to digitize and streamline their sales processes while increasing productivity.

SenseData

Non Equity Assistance in 2016
SenseData is a Brazilian software developer specializing in Customer Success solutions. It employs advanced data analysis techniques to help businesses build trust with their customers, anticipate risks, and identify growth opportunities. The company aims to drive the Customer Success movement in Brazil, particularly for native or emerging-market enterprises.
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