Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in Rental

Cleanster

Non Equity Assistance in 2024
Cleanster is a cleaning platform that connects users with top-rated cleaning professionals for homes, short-term rentals, and offices. The platform facilitates the booking of on-demand cleaning services and integrates with Airbnb and over 15 property management software systems to streamline cleaning automation. By offering a network of quality and pre-screened independent cleaners, Cleanster aims to enhance the guest experience for property managers and homeowners alike. Trusted by leading property managers, the service emphasizes reliability and convenience in the cleaning industry.

Beazy

Seed Round in 2023
Beazy is a comprehensive platform focused on content production, providing a rental marketplace for audiovisual equipment and locations. The platform enables companies to efficiently plan, create, and deliver their photo and video projects by connecting them with the necessary creatives, equipment, and spaces. Beazy also offers collaborative tools that assist teams in managing their creative projects from inception to completion, streamlining the entire production process.

Emendu

Non Equity Assistance in 2022
Emendu is a B2B subscription platform that simplifies access to technology by allowing companies to rent essential devices on a monthly basis. The platform offers a variety of devices, including computers, smartphones, and tablets, all of which come with insurance and require no long-term commitments. By providing this service, Emendu helps businesses optimize their working capital and minimize costs associated with purchasing technology outright. This model not only facilitates easier access to necessary tools but also adds value through its comprehensive digital product offerings.

ZayRide

Non Equity Assistance in 2022
ZayRide's on-demand car service will provide an app that allows you to request taxi and private-drivers through iPhone and Android devices. The app will utilize dispatch software to send the nearest driver to the client's location. Travelers can download the app to see the routes that drivers will be following and book a ride in their vehicle. Both traveler and driver are subjected to a thorough background check to ensure driver and passenger safety.

Church Space

Non Equity Assistance in 2022
Church Space is a platform that provides flexible shared rental options for renters seeking commercial space at an affordable rate. It was launched in 2019 by founder and CEO Day Edwards.

Beazy

Pre Seed Round in 2022
Beazy is a comprehensive platform focused on content production, providing a rental marketplace for audiovisual equipment and locations. The platform enables companies to efficiently plan, create, and deliver their photo and video projects by connecting them with the necessary creatives, equipment, and spaces. Beazy also offers collaborative tools that assist teams in managing their creative projects from inception to completion, streamlining the entire production process.

Eden Life

Non Equity Assistance in 2022
Eden Life, Inc. is a technology-enabled service provider based in Lagos, Nigeria, that specializes in housekeeping and related services for busy individuals. The company simplifies household management by offering a variety of services, including laundry, meal preparation, cleaning, equipment maintenance, and beauty services. Eden Life operates through an online platform and a mobile application, allowing users to conveniently book and access these services. Additionally, the company creates a diverse marketplace by partnering with various vendors, ensuring that customers can meet their household needs efficiently in both Nigeria and Kenya.

Spleet

Non Equity Assistance in 2022
Spleet is a fintech company that specializes in providing solutions for the rental market. It offers tenant verification and rent collection services for landlords, along with a rent financing option that allows tenants to pay later. Spleet operates a rental home listing platform that focuses on affordable living spaces, featuring fully furnished accommodations with flexible payment and sharing options. In addition to these services, Spleet also provides cleaning and security services, along with other amenities, to facilitate a smooth transition for tenants moving into their new homes while helping homeowners maximize their rental income.

Rekisa

Non Equity Assistance in 2022
Rekisa is a South African classifieds website where you can buy or sell anything. We connect real sellers with buyers looking for second-hand items, cars, professional services, properties to rent and buy, jobs and so much more. For us, it’s not about the number of ads on the site, but the quality. We manually review and approve each ad to deter fraudsters and spammers. We don’t want to be popular but rather be the place for you to buy or sell anything with a piece of mind. The name “Rekisa” is derived from the Setswana word rekisa which means “sell”. The Rekisa platform is accessible on any device; desktop, tablets and smartphones. To get a real feel of Rekisa, visit www.rekisa.co.za

Fleetsimplify

Non Equity Assistance in 2022
Fleetsimplify is a customizable fleet management app to connect vehicle fleet owners with potential drivers, source insurance policies, track and monitor repairs, etc.

Bongalo

Pre Seed Round in 2021
Bongalo provides the simplest and most dependable accommodation solution for visitors, travelers, and business people. Bongalo is an African travel accommodation digital marketplace. Bongalo can book short-term rooms in flats as well as complete apartments. They inspect properties to ensure their validity and integrity. On Bongalo, customers may find the finest and most elegant residences at reasonable prices. They are passionate about assisting tourists in finding their ideal lodging through the use of technology. They would love to have you join their team.

Rnters

Non Equity Assistance in 2021
Rnters is an online rental marketplace of everyday items that allow users to save money and profit from underutilized assets. Rnters is an online rental market that allows anyone to sell and invest in their unused items. Through Rnters anyone will have access to more than 3,000 unique items anytime at a fraction of the buying cost. The company is headquartered in Lisboa, Portugal and was founded by Guilherme Guerra in 2016.

Wolo

Seed Round in 2021
Wolo is a digital real estate platform that enhances the rental experience for both homeowners and tenants through technology. The company offers a range of services, including the publication of property advertisements, management of photographs, and coordination of property viewings. Wolo facilitates effective communication between property owners and tenants while providing tools for online monitoring of payments and documentation related to property management. By streamlining the rental process, Wolo aims to simplify the experience for users, making property rentals more accessible and efficient.

Cove

Non Equity Assistance in 2021
Cove Living Pte Ltd is a real estate company based in Singapore that specializes in property broking and management services. Incorporated in 2018, Cove operates as a technology-driven platform, providing ready-to-live homes for young professionals, students, and travelers in Southeast Asia's urban destinations. The company allows landlords to list their properties on its portal, enhancing visibility and revenue potential. In addition to property listings, Cove offers a range of services to landlords, including demand and revenue generation, property design, and operational management, aimed at maximizing return on investment.

Please Assist Me

Non Equity Assistance in 2021
Please Assist Me, Inc. is a home management company that collaborates with apartment complexes to enhance residents' living experiences in Nashville, Tennessee, and Washington, D.C. Founded in 2018, the company offers a range of services including grocery shopping, laundry and dry cleaning, home cleaning, and assistance with mail and packages. By connecting residents to a dedicated personal assistant team, Please Assist Me aims to simplify household management, allowing residents to enjoy a more luxurious and convenient lifestyle. The company is headquartered in Nashville, Tennessee, and focuses on delivering tailored services to meet the diverse needs of apartment dwellers.

TULU

Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.

Wassha

Non Equity Assistance in 2021
Wassha provide the rental device and charging service using clean energy. WASSHA lends all devices to start WASSHA business. Remote management and monitoration of every operation made possible with our innovative technology, so that we can check every transactions like sales, customer information, and power generation.We are looking for business partners to expand WASSHA to off-grid areas! s a power supplier for off-grid Africa.

BoxedUp

Non Equity Assistance in 2021
BoxedUp is a subscription-based software platform designed to assist equipment rental companies in establishing online stores efficiently. Founded by three former Amazon employees, the platform leverages APIs and rental-specific features to enhance equipment quoting, logistics, and inventory management, facilitating business growth for B2B suppliers. Additionally, BoxedUp operates an on-demand equipment rental marketplace that enables equipment owners to ship their products directly to customers. Through this platform, clients can choose rental dates, calculate pricing, check product availability, and arrange shipping, thereby fostering connections between customers and equipment owners.

Doinn

Non Equity Assistance in 2020
Doinn, S.A., founded in 2015 and based in Lisbon, Portugal, offers a digital platform that connects short-term rental properties with housekeeping, laundry, and check-in service providers. The platform simplifies the management of cleaning schedules, allowing property managers to dispatch cleaners with ease and track job progress in real time. Doinn enhances operational efficiency by enabling communication between cleaners and customers through its app and providing access to vetted service providers across six countries. The platform features intelligent indicators that help cleaning companies and property managers monitor costs, predict linen needs, and forecast cleaning hours, ultimately improving business performance. By streamlining these processes, Doinn empowers rental property managers and service providers to scale operations, save time, and enhance overall service quality.

Jax Rideshare Rentals

Non Equity Assistance in 2020
Jax Rideshare Rentals operates as a car rental marketplace that connects rideshare and delivery drivers who lack vehicle access with fleet owners possessing surplus vehicles. The platform provides reliable options for individuals engaged in gig work, allowing them to select cars for rent with convenient features such as same-day pickup and no mileage restrictions. Customers enjoy the flexibility to drive for any rideshare platform, facilitating short-term rentals that cater to their specific needs. This business model addresses the demand for accessible transportation solutions in the growing gig economy.

Laine London

Non Equity Assistance in 2020
Laine London is transforming the bridal retail landscape by providing tailored designer dress rentals, including wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. Co-founders Lundyn Carter and Miriam Williams sought to create a modern and enjoyable experience for brides, focusing on inclusivity and accessibility. By offering a rental model, Laine London enables brides to access high-quality designer dresses at affordable prices, making the process less stressful and more personalized. The company aims to redefine the traditional bridal shopping experience, ensuring every bride can find a dress that resonates with her style and vision.

Zimobi

Non Equity Assistance in 2020
Zimobi is a provider of rental management software aimed at independent landlords and property managers. The platform facilitates the rental cycle by offering tools and guidance that simplify property management tasks. Key features include rental listings, tenant screening, customized leases, online payment processing, and maintenance request management. Additionally, the software automates various financial aspects, such as rental charges and other expenses, while ensuring secure handling of payments and claims. By streamlining these processes, Zimobi enables landlords to manage their properties more efficiently and effectively.

Horticure

Non Equity Assistance in 2019
Horticure is a company focused on enhancing indoor plant care and maintenance, aiming to promote a healthier and more eco-friendly lifestyle. It offers a platform for customers to buy or rent indoor plants, providing access to qualified horticulturists who can assist with any plant-related issues. By leveraging technology, Horticure delivers valuable information, products, and services that empower individuals to effectively care for their plants, ultimately fostering a greener living environment indoors.

Bailanina

Non Equity Assistance in 2018
Bailanina is a children's clothing rental company that offers clothes from major brands rented for a fraction of the original price. It was founded by Rubia Basile in 2017 and it is headquartered in Sao Paulo, Brazil.

Alugalogo

Non Equity Assistance in 2016
Alugalogo is a marketplace for rental equipment and light construction machinery. The company also provides trucks, concrete, electric tools, cleaning, lifting, light compaction, drilling & demolition, and others for the construction industry. Alugalogo was founded in 2015 and is based in Sao Paulo, Brazil.
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