Google for Startups
Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Past deals in Organic Food
SkyAcres Agrotechnologies
Non Equity Assistance in 2024
SkyAcres Agrotechnologies is a business that enables individuals and small-scale farmers to convert underutilized spaces into profitable vertical farms. It provides a patent-pending, low-energy aeroponic system that grows a variety of fruits and vegetables without the need for traditional pumps or large investments in land. The company also offers software to manage growing conditions, labor, and compliance, along with branding and packaging services. Through an AI-driven marketplace, SkyAcres connects these growers directly with commercial buyers, ensuring a steady demand for their produce. This model increases food quality, security, and accessibility, while creating positive social and climate impacts.
Just Add Honey
Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.
SoHookd
Non Equity Assistance in 2022
SoHookd, Inc. is a wellness-focused company based in Washington, D.C., established in 2015. It operates a curated marketplace that provides a range of wellness experiences and products, including natural and organic foods. The company specializes in integrating wellness into loyalty and engagement programs, collaborating with organizations to deliver health plan benefits, rewards, and gift options. SoHookd aims to enhance the well-being of customers and employees by enabling organizations to incentivize them effectively.
The Equal Food
Non Equity Assistance in 2022
The Equal Food is a food delivery platform that focuses on digitizing the food market, particularly emphasizing second-category produce. The company offers a variety of basket options, including cabaz self-love, cabaz de vegetais, and standard fruit and vegetable baskets. By delivering high-quality yet misfit fruits and vegetables directly from regional farmers to customers' doorsteps in Lisbon, The Equal Food seeks to create a more sustainable food chain. This approach helps destigmatize imperfect produce and enables farmers to maximize their harvest, reducing waste and redirecting surplus products to new markets.
LOONAWELL
Non Equity Assistance in 2022
Loonawell is a producer of organic, human-grade dog treats designed to meet the nutritional needs of dogs. The company focuses on creating a range of premium pet food products, developed in collaboration with culinary chefs to ensure high quality and flavor. Loonawell aims to revolutionize the pet food market with its commitment to EU-Bio-certified ingredients, utilizing nutrient-rich raw materials and traditional baking methods. By offering these organic treats and food products, Loonawell seeks to enhance the health and well-being of pets while providing pet owners with a trustworthy brand in the organic pet food sector.
Femly
Non Equity Assistance in 2022
Femly LLC is a manufacturer and distributor of feminine hygiene care products, specializing in environmentally friendly and plant-based options. Founded in 2016 and based in Upper Marlboro, Maryland, the company offers a range of products including organic cotton tampons, day and night pads, menstrual cups, and body care items. Femly operates an online platform that facilitates monthly subscriptions, online ordering, and home delivery, serving individual consumers as well as organizations such as hotels, co-working spaces, and colleges. Its products are designed to prioritize health and comfort, featuring certified organic cotton materials and improved absorbency. Through its commitment to quality and convenience, Femly aims to provide women with trustworthy menstrual care solutions.
Baybies
Non Equity Assistance in 2022
Baybies is a sustainable baby healthcare brand that specializes in a diverse array of natural and organic skin care products for infants. The company offers items such as baby care lotion, soothing wound protection cream, mild baby bath products, pregnancy oil, sun cream, and hooded baby towels. All products are designed to be vegan, non-allergenic, and free from fragrances and microplastics, ensuring that they are safe for babies' delicate skin. By prioritizing natural ingredients and eco-friendly practices, Baybies aims to help mothers protect their children's health while promoting sustainable living.
Pocket Marche
Non Equity Assistance in 2022
Pocket Marche Co., Ltd. is a Japanese company established in 2015, headquartered in Hanamaki. It specializes in supplying a wide range of food products, including vegetables, fishery products, rice, cereals, fruits, tea, seafood, meat, eggs, milk, and honey. The company operates a mobile application that enables consumers to purchase these products directly while facilitating communication with farmers and fishermen from across the country. Pocket Marche aims to provide a direct link between producers and consumers, enhancing the buying experience through personal interaction and access to fresh, locally sourced food.
Phenolife
Non Equity Assistance in 2021
Phenolife is a manufacturer of non-intoxicating healthcare products focused on enhancing health and wellness through organic solutions. The company develops a diverse range of products that exclude the alcoholic compounds typically found in the hemp plant. Their offerings include phenogel capsules, phenopatch, a phenopen starter kit, refill cartridges, and various topical treatments such as psoriasis treatment cream, redness relief cream, and glucosamine cream. By providing natural wellness alternatives, Phenolife aims to deliver consistent and effective results for individuals seeking to improve their health and overall quality of life.
Verdes Marias
Non Equity Assistance in 2020
Verdes Marias is a sustainability-focused venture, founded by three sisters, Mariana, Maria Carolina, and Maria Clara. The company operates an environmental awareness website, producing original content across various platforms like Instagram, TikTok, YouTube, and in-depth articles, to inspire and guide users towards adopting more sustainable lifestyles through 'micro-revolutions'. Their mission is centered around four key pillars: reducing waste, promoting organic choices, fostering human connections, and embracing simplicity.
Leve BEM
Non Equity Assistance in 2019
Leve BEM is a Brazilian company based in Vargem Grande Paulista, São Paulo, that specializes in delivering organic and natural products. Founded in 2013, the company focuses on providing food made from fresh ingredients while managing the supply chain for organic produce. Leve BEM is committed to sustainable practices that respect natural resources and promote fair trade, positioning itself as a participant in an eco-friendly production system. Its platform allows consumers to access a variety of organic products, supporting a healthier lifestyle and environmentally responsible choices.
Liv Up
Non Equity Assistance in 2018
Liv Up is a Brazilian direct-to-consumer food brand and online grocery store that specializes in providing natural, flash-frozen meals. The company sources fresh ingredients directly from family farmers, ensuring high quality and organic options for its customers. By leveraging advanced technology and a commitment to customer satisfaction, Liv Up offers a range of convenient, ready-to-eat meals that are both healthy and flavorful. The company focuses on optimizing its processes to deliver these meals efficiently and affordably to consumers in major metropolitan areas across Brazil. Through its dedication to innovation and local partnerships, Liv Up aims to redefine the convenience food market while promoting natural eating habits.
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