Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Organic Food

SkyAcres Agrotechnologies

Non Equity Assistance in 2024
SkyAcres Agrotechnologies is a business that enables individuals and small-scale farmers to convert underutilized spaces into profitable vertical farms. It provides a patent-pending, low-energy aeroponic system that grows a variety of fruits and vegetables without the need for traditional pumps or large investments in land. The company also offers software to manage growing conditions, labor, and compliance, along with branding and packaging services. Through an AI-driven marketplace, SkyAcres connects these growers directly with commercial buyers, ensuring a steady demand for their produce. This model increases food quality, security, and accessibility, while creating positive social and climate impacts.

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.

SoHookd

Non Equity Assistance in 2022
SoHookd is a health-oriented curated marketplace and enterprise wellness platform that embeds wellness into loyalty and engagement programs. It offers wellness experiences and products and partners with organizations to provide health plan benefits, rewards, and gifts, enabling scalable gifting and incentives for customers and employees. Based in Washington, D.C., the company was founded in 2015.

Equal Food

Non Equity Assistance in 2022
Equal Food operates an online platform that delivers fresh produce directly to customers in Lisbon. It focuses on 'second-category' produce, often overlooked due to cosmetic imperfections but perfectly edible, aiming to reduce food waste and support regional farmers.

LOONAWELL

Non Equity Assistance in 2022
Loonawell is a producer of organic, human-grade dog treats designed to meet the nutritional needs of dogs. The company focuses on creating a range of premium pet food products, developed in collaboration with culinary chefs to ensure high quality and flavor. Loonawell aims to revolutionize the pet food market with its commitment to EU-Bio-certified ingredients, utilizing nutrient-rich raw materials and traditional baking methods. By offering these organic treats and food products, Loonawell seeks to enhance the health and well-being of pets while providing pet owners with a trustworthy brand in the organic pet food sector.

Femly

Non Equity Assistance in 2022
Femly is a Maryland-based producer of plant-based, environmentally friendly feminine hygiene products, including organic cotton tampons, pads, and cups. The company sells online and through a monthly subscription model, delivering to individual customers as well as restrooms in hotels, coworking facilities, and colleges. Founded in 2016, Femly emphasizes sustainable materials and easy access to menstrual care, offering convenient, health-conscious options that align with environmental values.

Baybies

Non Equity Assistance in 2022
Baybies is a sustainable baby healthcare brand that specializes in a diverse array of natural and organic skin care products for infants. The company offers items such as baby care lotion, soothing wound protection cream, mild baby bath products, pregnancy oil, sun cream, and hooded baby towels. All products are designed to be vegan, non-allergenic, and free from fragrances and microplastics, ensuring that they are safe for babies' delicate skin. By prioritizing natural ingredients and eco-friendly practices, Baybies aims to help mothers protect their children's health while promoting sustainable living.

Pocket Marche

Non Equity Assistance in 2022
Pocket Marche Co., Ltd. is a Japanese company established in 2015, headquartered in Hanamaki. It specializes in supplying a wide range of food products, including vegetables, fishery products, rice, cereals, fruits, tea, seafood, meat, eggs, milk, and honey. The company operates a mobile application that enables consumers to purchase these products directly while facilitating communication with farmers and fishermen from across the country. Pocket Marche aims to provide a direct link between producers and consumers, enhancing the buying experience through personal interaction and access to fresh, locally sourced food.

Phenolife

Non Equity Assistance in 2021
Phenolife specializes in developing organic health products free from alcohol compounds found in hemp plants. Their product range includes phenogel capsules, phenopatch, starter kits, refill cartridges, creams for psoriasis and redness relief, and glucosamine cream.

Verdes Marias

Non Equity Assistance in 2020
Verdes Marias is a sustainability-focused venture, founded by three sisters, Mariana, Maria Carolina, and Maria Clara. The company operates an environmental awareness website, producing original content across various platforms like Instagram, TikTok, YouTube, and in-depth articles, to inspire and guide users towards adopting more sustainable lifestyles through 'micro-revolutions'. Their mission is centered around four key pillars: reducing waste, promoting organic choices, fostering human connections, and embracing simplicity.

Leve BEM

Non Equity Assistance in 2019
Leve BEM is a Brazilian company based in Vargem Grande Paulista, São Paulo, that specializes in delivering organic and natural products. Founded in 2013, the company focuses on providing food made from fresh ingredients while managing the supply chain for organic produce. Leve BEM is committed to sustainable practices that respect natural resources and promote fair trade, positioning itself as a participant in an eco-friendly production system. Its platform allows consumers to access a variety of organic products, supporting a healthier lifestyle and environmentally responsible choices.

Liv Up

Non Equity Assistance in 2018
Liv Up is a Brazilian direct-to-consumer food brand and online grocery store that specializes in providing natural, flash-frozen meals. The company sources fresh ingredients directly from family farmers, ensuring high quality and organic options for its customers. By leveraging advanced technology and a commitment to customer satisfaction, Liv Up offers a range of convenient, ready-to-eat meals that are both healthy and flavorful. The company focuses on optimizing its processes to deliver these meals efficiently and affordably to consumers in major metropolitan areas across Brazil. Through its dedication to innovation and local partnerships, Liv Up aims to redefine the convenience food market while promoting natural eating habits.
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