Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Nutrition

Lifesten Health

Non Equity Assistance in 2024
Lifesten Health is a technology company specializing in health tracking and management. It provides a wellness app that personalizes users' health journeys, integrating physical, mental, and nutritional well-being. The app uses AI-driven insights to create tailored wellness plans, helping users achieve their health goals more efficiently. It also offers rewards and fosters a supportive community to enhance user engagement.

AyuRythm

Non Equity Assistance in 2023
AyuRythm is a digital platform focused on providing hyper-personalized holistic wellness solutions rooted in Ayurvedic principles. By integrating modern technology with ancient health assessment techniques, the company offers users a tailored experience that includes personalized recommendations for yoga, meditation, breathing exercises, and nutrition. Utilizing an AI algorithm, AyuRythm enables individuals to track their wellness journey and access products and services that align with their health goals, promoting a comprehensive approach to well-being.

The Equal Food

Non Equity Assistance in 2022
The Equal Food is a food delivery platform that focuses on digitizing the food market, particularly emphasizing second-category produce. The company offers a variety of basket options, including cabaz self-love, cabaz de vegetais, and standard fruit and vegetable baskets. By delivering high-quality yet misfit fruits and vegetables directly from regional farmers to customers' doorsteps in Lisbon, The Equal Food seeks to create a more sustainable food chain. This approach helps destigmatize imperfect produce and enables farmers to maximize their harvest, reducing waste and redirecting surplus products to new markets.

Free From Market

Grant in 2022
Free From Market provides inclusive access to personalized, nutritious groceries and educational resources for those living with chronic health conditions.

Avena Health

Non Equity Assistance in 2022
Avena Health is a developer of innovative nutrition software designed to streamline personalized nutrition and enhance dietary care. The company's application allows diet specialists to create tailored meal plans and facilitate effective communication with patients. By leveraging technology, Avena Health automates the diagnostic process and transforms patient data into actionable insights for diet design. This approach not only personalizes services but also offers continuous coaching to help patients improve their eating habits. Key features include an interchangeable ingredient system to enhance adherence to nutritional plans, appointment and meal reminders, and tools to encourage follow-up consultations, ultimately reducing customer churn. Additionally, Avena Health maintains a communication channel with patients, enhancing overall engagement and lifetime value while minimizing the time invested in customer service through automated responses to repetitive inquiries.

Noula

Grant in 2022
Noula is a healthcare technology company specializing in hormonal health. It empowers patients, particularly those preparing for or undergoing pregnancy, by providing personalized health insights derived from unique data including hormone biomarkers, genetics, nutrition, and lifestyle factors. Noula offers at-home test kits and custom wellness plans, supported by virtual, one-on-one coaching from empathetic clinicians to facilitate nutritional planning and promote overall well-being throughout the reproductive journey.

LOONAWELL

Non Equity Assistance in 2022
Loonawell is a producer of organic, human-grade dog treats designed to meet the nutritional needs of dogs. The company focuses on creating a range of premium pet food products, developed in collaboration with culinary chefs to ensure high quality and flavor. Loonawell aims to revolutionize the pet food market with its commitment to EU-Bio-certified ingredients, utilizing nutrient-rich raw materials and traditional baking methods. By offering these organic treats and food products, Loonawell seeks to enhance the health and well-being of pets while providing pet owners with a trustworthy brand in the organic pet food sector.

MamiGut

Non Equity Assistance in 2022
Provider of healthcare drinks intended for pregnant and breastfeeding women. The company's product includes vitamin and protein shakes which are an alternative to conventional prenatal tablets and capsules, designed to provide essential nutrients during pregnancy, enabling pregnant and breastfeeding women to get dietary supplement

Journey Foods

Non Equity Assistance in 2021
Journey Foods is a machine learning-driven software platform that serves the packaged food industry, focusing on enhancing product monitoring and development for consumer packaged goods companies, ingredient suppliers, and manufacturers. The company offers enterprise technology designed to streamline innovation and decision-making, enabling food companies to efficiently transition from concept to commercialization. Journey Foods' software provides tools for configuring consumer preferences, generating optimized product formulations, and delivering automated insights on compliance, nutrition, and sustainability. With a robust database containing over 1 billion ingredient insights, Journey Foods utilizes advanced algorithms to offer dynamic analysis and optimized portfolio recommendations based on pricing, supply chain, and nutrition parameters. The platform supports management teams in making informed strategic decisions and facilitates the monitoring of products within the expansive $3 trillion packaged foods market, ultimately improving nutrition, cost efficiency, and sustainability across product lines.

Nootric

Non Equity Assistance in 2021
Nootric is a developer of nutrition apps for businesses that want to improve the health and happiness of their clients, customers, associates, or policyholders. With the help of technology, strategies based on cognitive-behavioral models, and the human assistance of nutritionists, the company's application enables users to tailor and adapt follow-up to the user and continuously support them in achieving their goals.

myAir

Non Equity Assistance in 2021
MyAir is a food company that specializes in developing plant-based products aimed at addressing issues related to diet, stress, and personal nutrition. The company offers stress-relief nutrition bars that leverage artificial intelligence technology for personalized deep profiling, allowing consumers to establish long-term stress management routines. By enabling direct purchases through web browsers and mobile applications, MyAir provides consumers with convenient access to its innovative solutions. The focus on personalized nutrition reflects the company's commitment to enhancing individual well-being through tailored dietary options.

Lumen

Non Equity Assistance in 2021
Lumen is a company that has developed a portable device and accompanying app that measures an individual's metabolism through a single breath. This technology provides users with real-time insights into their metabolic health, enabling them to receive personalized nutrition recommendations tailored to their unique metabolic data. By using Lumen, individuals can better understand their dietary needs and manage their weight effectively, whether their goals are weight loss, performance optimization, or overall wellness. The company is comprised of a diverse team of scientists, researchers, engineers, and designers dedicated to transforming how people approach their health through improved metabolic awareness.

Sundose

Non Equity Assistance in 2020
Sundose is a business that specializes in personalized nutrition. It formulates and delivers customized supplement blends tailored to each individual's lifestyle and dietary needs, ensuring they receive dietician-approved nutrients for optimal health and wellbeing.

MilkStrip

Non Equity Assistance in 2020
MilkStrip is a company that specializes in developing diagnostic kits for at-home testing of breast milk. Its primary product consists of test strips that analyze the nutritional composition and quality of breast milk. By providing immediate results and specific recommendations on how to enhance milk quality, MilkStrip aims to alleviate parental concerns regarding infant nutrition. The company's innovative approach allows parents to ensure their babies receive optimal nourishment, thereby addressing a common uncertainty faced during feeding.

LVNGbook

Non Equity Assistance in 2020
LVNGbook is a health technology company specializing in chronic disease management. It offers a platform featuring culturally relevant, dietitian-approved recipes tailored to specific dietary needs, along with expert guidance on habit formation and healthy lifestyle changes. The company aims to empower individuals with chronic conditions, such as cardiovascular diseases and diabetes, to manage their health through informed and sustainable dietary choices, ultimately improving their quality of life.

Nosh

Non Equity Assistance in 2020
Nosh is a delivery food service platform focused on promoting healthy eating habits. The company provides a diverse menu of food and beverage items that are handcrafted by chefs in accordance with specific dietary requirements. By considering parameters such as sugar, sodium, and protein content, Nosh aims to support customers in changing their food habits and achieving a balanced diet. Through its services, the company seeks to contribute to the overall health of society by making nutritious meal options easily accessible.

Apollo Roślinny Qurczak

Non Equity Assistance in 2020
Producer of plant-based chicken intended to offer an alternative to poultry meat. The company specializes in products that are high in protein and dietary fiber, enabling people to live a healthy and sustainable lifestyle.

Wello

Non Equity Assistance in 2020
Wello is an AI-driven platform focused on enhancing children's nutrition and promoting healthy lifestyles for families. By utilizing artificial intelligence algorithms and scientific data, Wello generates personalized nutrition plans for children and their family members. The platform emphasizes the importance of healthy living by providing nutrition and fitness recommendations, as well as gamifying the learning experience. Through interactive games and competition, users can engage with nutrition facts and develop tailored plans, ultimately fostering healthier lifestyle habits for the entire family.

N2B Brasil

Non Equity Assistance in 2018
N2B Brasil is a São Paulo-based company founded in 2016 that specializes in providing a software-as-a-service (SaaS) solution focused on nutrition and health. The company offers a comprehensive nutritional program that simulates the experience of having a personal nutritionist available to users. Its platform guides users through a personalized journey, starting with tailored meal plans based on individual health goals. Users can engage in real-time consultations with nutritionists, track their meal consumption through a food timeline, and receive artificial intelligence-driven nutritional assessments of their dishes. Additionally, N2B Brasil features a product scanner that allows users to evaluate industrialized food products based on expert nutritional analysis. The company's services are primarily delivered through a business-to-business model, providing corporate benefits aimed at enhancing employee health and well-being.

Platos Health

Platos Health operates a digital health platform focused on chronic disease management and prevention. The company empowers patients to monitor their holistic health, facilitating data-driven, personalized care for hospitals and clinicians. Its platform provides personalized, clinician-supervised lifestyle programs, including diet, physical activity, and medication adjustments, helping patients improve their health outcomes.
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