Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Sundar Pichai

CEO, Google

Past deals in Internet of Things

JetBeep

Grant in 2024
JetBeep Inc. is a technology provider focused on developing innovative solutions for mobile payment systems, parcel locker automation, and customer engagement. Founded in 2018 and headquartered in Lewes, Delaware, the company offers a mobile payment wallet platform that serves banks and retailers. Additionally, JetBeep specializes in transforming traditional, cable-based parcel lockers into autonomous systems by integrating microcontrollers and software, making them smart and cost-efficient. With a network of over 4,950 operational devices, JetBeep serves more than 1.3 million consumers across various applications. The company collaborates with partners such as system integrators and metal manufacturers to deliver tailored projects and can either act as a technology provider for specific project components or manage entire processes, including vendor contracting. JetBeep's customer engagement system enhances personalized offers and promotions, enabling brands to engage with consumers contextually and effectively.

SwitchOn

Non Equity Assistance in 2024
SwitchOn specializes in the development of Digital Twins aimed at energy optimization and predictive maintenance for various industries. By utilizing Industrial IoT and machine learning technologies, the company digitizes critical equipment to enhance operational efficiency and minimize unplanned downtime. Their innovative platform integrates intelligent hardware, cloud software, and advanced analytics, allowing manufacturing businesses to improve asset utilization and reduce defects. Through these solutions, SwitchOn provides significant value in optimizing manufacturing processes and driving overall productivity.

IXDen

Grant in 2024
IXDen specializes in securing Internet of Things (IoT) devices, particularly within industrial control systems and critical infrastructure. The company employs advanced biometric software technology to establish unique, dynamic identities for IoT devices, enhancing security through multi-factor authentication. This approach leverages proprietary mathematical models, topological algorithms, statistical analysis, machine learning, and neural network AI technology. IXDen's solutions are designed to integrate seamlessly into existing IoT enterprise architectures, addressing vulnerabilities associated with connected devices by utilizing their multi-sensor capabilities. Additionally, the company offers protection against real-time identity theft and fraud in financial transactions, safeguarding operations in smart cities, industrial systems, and buildings. By implementing a patent-pending method to prevent information tampering and attacks, IXDen helps financial institutions and payment gateways detect threats at the source, ensuring robust security against cyber threats.

ObjectBox

Non Equity Assistance in 2024
ObjectBox Limited, founded in 2015 and headquartered in Berkhamsted, United Kingdom, with an additional office in Munich, Germany, specializes in providing a mobile database solution tailored for app and IoT developers. The company's high-performance on-device database and data synchronization technology facilitate efficient data management across distributed edge devices, enabling developers to access and process data in real-time. ObjectBox's innovative infrastructure supports edge computing, allowing applications to function reliably offline and significantly reducing resource requirements and costs associated with mobile networks and cloud services. In 2024, the company launched the first on-device vector database, enabling artificial intelligence to operate directly on devices without internet connectivity. The platform is utilized by over 1.5 million developers globally, with notable enterprise partnerships, including a presence in BMW vehicles since April 2023, underscoring its impact in the automotive and industrial IoT sectors.

Atsuya Technologies

Non Equity Assistance in 2023
Atsuya Technologies is a vertically integrated corporation that offers a range of solutions encompassing knowledge, hardware, and software, leveraging artificial intelligence, deep technology, and the Internet of Things (IoT). The company specializes in providing engineered technology solutions that support sustainable scaling across various sectors, including water management, energy, governance, refrigeration, HVAC, occupational health and safety, and supply chain optimization. Atsuya Technologies also develops a cloud platform designed to empower businesses to operate in an eco-friendly manner, utilizing AI to monitor critical resources such as water, refrigeration, and energy. This enables organizations to achieve their sustainability objectives while maintaining growth and profitability.

Cloudphysician

Non Equity Assistance in 2023
Cloudphysician is a prominent provider of Smart-ICU services, utilizing a cloud-based platform to enhance critical care delivery. The company employs advanced technologies such as artificial intelligence, the Internet of Things, and predictive analytics to facilitate real-time clinical decision-making. This innovative approach supports early-stage diagnosis of critical diseases in adults and monitors immunization schedules and growth profiles of newborns, aimed at reducing neonatal mortality rates. By combining medical expertise with technology, Cloudphysician improves patient outcomes and offers hospitals and healthcare providers enhanced monitoring, support, and training, ultimately transforming the landscape of critical care in the healthcare industry.

HartB

Grant in 2022
HartB offers a range of services focused on big data analytics and artificial intelligence. The company specializes in transforming data into valuable insights, helping businesses navigate challenges through innovative solutions. With expertise in data science and the Internet of Things, HartB aims to support decision-making processes for managers and align business objectives with customer expectations. By leveraging advanced technology, HartB enables organizations to effectively utilize their data for improved operational efficiency and strategic growth.

Aromajoin

Non Equity Assistance in 2022
Aromajoin Corporation, founded in 2012 and headquartered in Kyoto, Japan, specializes in the manufacturing and sale of aroma control devices and cartridges. The company develops innovative scent technology that integrates hardware, software, and chemical solutions to digitalize aromas and create new communication channels beyond traditional mediums. Its flagship products include the Aroma Shooter, which employs a space-time aroma control technique, and the Aroma Stage, an internet-based platform that allows users to log in and interact with scents. Aromajoin also creates various content, such as aroma-integrated applications and games, to enhance user experience and engagement through immersive scent-based interactions.

Synnefa

Non Equity Assistance in 2022
Synnefa specializes in creating an integrated ecosystem of smart agricultural solutions, including Smart Greenhouses and Solar Dryers, that utilize advanced IoT technology. Through its FarmShield™ sensors and FarmCloud™ software, Synnefa enables farmers to optimize their farming practices, effectively doubling their incomes on less land while conserving water and minimizing post-harvest losses. Additionally, the company offers an online farm record-keeping platform that enhances crop farming efficiency by providing real-time insights into irrigation needs and soil conditions. This technology allows farmers to manage their operations remotely via mobile devices, ultimately facilitating access to premium markets and improving overall production.

ObjectBox

Non Equity Assistance in 2022
ObjectBox Limited, founded in 2015 and headquartered in Berkhamsted, United Kingdom, with an additional office in Munich, Germany, specializes in providing a mobile database solution tailored for app and IoT developers. The company's high-performance on-device database and data synchronization technology facilitate efficient data management across distributed edge devices, enabling developers to access and process data in real-time. ObjectBox's innovative infrastructure supports edge computing, allowing applications to function reliably offline and significantly reducing resource requirements and costs associated with mobile networks and cloud services. In 2024, the company launched the first on-device vector database, enabling artificial intelligence to operate directly on devices without internet connectivity. The platform is utilized by over 1.5 million developers globally, with notable enterprise partnerships, including a presence in BMW vehicles since April 2023, underscoring its impact in the automotive and industrial IoT sectors.

S-Mat

Non Equity Assistance in 2022
S-Mat is an innovative company that specializes in eco-friendly Internet of Things (IoT) solutions for grocery shopping and inventory management. The company has developed a shopping portal that streamlines the purchasing process by allowing users to compare prices across major e-commerce platforms. S-Mat's smart mat technology detects the weight of inventory items, automatically tracking remaining quantities and storing this data in a cloud server. When supplies run low, the system can reorder products automatically, alleviating the burden of managing daily necessities. This approach not only enhances convenience for consumers but also promotes cost-effective shipping and efficient inventory management.

Agrolabs

Non Equity Assistance in 2022
Agrolabs Limited specializes in developing sensor telemetry solutions aimed at enhancing the productivity of horticultural farmers. Established in 2017 and headquartered in London, with additional offices in Hong Kong and Dnipro, Ukraine, the company offers innovative products such as Agrolabs W-Sens, which provides real-time analytics on indoor crop growth performance, and Agrolabs B-Control, designed for automated pollination control and bee activity monitoring. By leveraging cloud-based Internet of Things (IoT) technology, robotics, and artificial intelligence, Agrolabs facilitates data-driven insights that empower greenhouse farmers to manage irrigation, pollination, and environmental conditions more effectively. This approach aims to boost crop yields and improve overall efficiency in the growing process.

Unerry

Non Equity Assistance in 2022
Unerry, Inc., founded in 2015 and based in Tokyo, Japan, specializes in marketing services driven by data analysis. The company operates a big data platform that focuses on people flow data, providing valuable insights for retail, manufacturing, and local government sectors. Unerry aims to create an IoT platform that identifies and addresses the unrecognized habits and interests of individuals, facilitating an environment of intelligent urban living. By enhancing the way people interact with their surroundings, Unerry seeks to promote new experiences and events that individuals may not consciously seek out.

AgNext

Series A in 2021
AgNext Technologies Private Limited is an AgTech company that specializes in digitizing food quality assessment through AI-based technologies. It offers a software-as-a-service (SaaS) platform that provides agribusinesses with instant and automated food quality analysis, enhancing transparency, safety, and trust in the agriculture value chain. By integrating hardware and software solutions, AgNext allows businesses to conduct on-the-spot food quality evaluations with rapid results. Additionally, the company develops an agricultural sensing platform that leverages digital agriculture technologies, utilizing agriculture imagery and Internet of Things (IoT) devices. This platform enables farmers to receive updates via a mobile application for crop monitoring, analysis, and record-keeping, thus supporting precision agriculture practices.

Casai

Non Equity Assistance in 2021
Casai is a startup in Latin America, merging smart home technology, and premium accommodation to innovate the hospitality industry. It is a real estate platform for fully-furnished premium apartments in Mexico City and is a hospitality concept designed for the nomadic generation. Casai curates beautiful apartments that merge the design and comforts of a boutique hotel with the technology of a San Francisco home and the local ambiance of a vacation rental.

Thermaband

Non Equity Assistance in 2021
Thermaband is a company focused on addressing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, the business emerged from their own frustrations with ineffective cooling solutions for hot flashes, a common challenge faced by many women, particularly women of color. Thermaband's flagship product, the Zone device, is a smart wrist-wearable that uses sensors and machine learning algorithms to monitor body temperature and adjust cooling or heating sensations accordingly. This device aims to provide immediate comfort while empowering women to manage their menopausal symptoms effectively. Accompanying the device is the Zone App, which offers personalized insights into thermal wellness, enhancing the user experience through a digital subscription model that fosters community and support. By combining technology with a holistic approach, Thermaband seeks to improve the quality of life for women navigating this significant life stage.

HomeHero

Non Equity Assistance in 2021
HomeHero is a digital home management platform that simplifies the management of household tasks and expenses. The company offers a cloud-based system that integrates mobile and IoT technologies to streamline various services. Users can manage utility bills, household chores, and home repairs all in one place, allowing for efficient handling of maintenance issues, booking cleaners, and managing administrative tasks such as receiving packages or granting access to contractors. By providing access to online experts for live chat support, HomeHero aims to save users both time and money with a comprehensive solution for home management.

TULU

Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.

Thermaband

Seed Round in 2021
Thermaband is a company focused on addressing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, the business emerged from their own frustrations with ineffective cooling solutions for hot flashes, a common challenge faced by many women, particularly women of color. Thermaband's flagship product, the Zone device, is a smart wrist-wearable that uses sensors and machine learning algorithms to monitor body temperature and adjust cooling or heating sensations accordingly. This device aims to provide immediate comfort while empowering women to manage their menopausal symptoms effectively. Accompanying the device is the Zone App, which offers personalized insights into thermal wellness, enhancing the user experience through a digital subscription model that fosters community and support. By combining technology with a holistic approach, Thermaband seeks to improve the quality of life for women navigating this significant life stage.

Nature

Non Equity Assistance in 2021
Nature, Inc., established in 2014, is a Japanese company based in Tokyo. It specializes in manufacturing and selling the Nature Remo, a smart device that transforms traditional room air conditioners into smart ones. The device, comprising a controller and a power plug, connects to home appliances via infrared and the internet, enabling users to control their air conditioners remotely, pre-cool spaces, and adjust temperature and humidity. It also includes sensors for temperature, humidity, motion, and illumination, and is compatible with voice control via smartphone apps and smart home devices like Google Home and Amazon Echo. By offering this simple, inexpensive, and easy-to-install device, Nature aims to improve consumer comfort and energy efficiency while reducing peak energy demand for utilities.

Latona

Non Equity Assistance in 2020
Latona, Inc. is a Tokyo-based company specializing in microfinance and the development of innovative core technologies to enhance user experiences. The company integrates three key technological segments: onboarding AI model container runtimes, sensor-controlling software stacks, and FPGA/RTOS real-time applications and hardware. Latona offers a comprehensive platform that encompasses artificial intelligence, the Internet of Things, edge computing, and other essential resources to drive innovation across various application-driven architectures and computational components. Additionally, it provides a range of information technology and consulting services tailored for IoT businesses, including visual programming, technology consulting, data integration workflows, automation processing, and cross-domain system integration, helping clients leverage managed cloud and consulting solutions effectively.

SOIL

Funding Round in 2020
SOIL is a research and product development firm that specializes in creating Internet of Things (IoT) products aimed at both on-grid and off-grid consumers. The company focuses on integrating cleantech solutions to enhance power and connectivity, ensuring that users can access quality services regardless of their energy sources. By designing innovative products for the consumer electronics market, SOIL aims to improve the quality of life for individuals who require reliable access to power and connectivity in diverse environments.

MantisEdu

Non Equity Assistance in 2020
MantisEDU specializes in educational technology, offering innovative learning kits that integrate emerging technologies like IoT, AI, robotics, and hydroponics. These kits, equipped with sensors, probes, and an online platform, enable educators to deliver hands-on STEM experiences. Students can design and conduct real-world experiments, collect data, and analyze results, fostering a spirit of discovery and invention.

SmartDrive

Non Equity Assistance in 2020
SmartDrive Systems, Inc., established in 2004, is a leading provider of video-based safety and transportation intelligence software. Headquartered in San Diego, California, with additional offices in the UK and India, the company offers a suite of solutions including SmartDrive Safety, SmartDrive Fuel, SmartDrive Advantage, and SmartIQ. These solutions leverage video, audio, and vehicle data to provide real-time, actionable insights to fleet managers and drivers, enabling them to improve driving skills, enhance safety, reduce fuel costs, and increase overall operational efficiency. SmartDrive's offerings are designed to serve a wide range of industries, including waste management, retail, food distribution, transit, and armored car services, both in the United States and internationally.

PSYGIG

Non Equity Assistance in 2020
PSYGIG Inc. is a Tokyo-based company that specializes in big data infrastructure solutions aimed at enhancing the development of autonomous devices, including robotics, drones, and Internet of Things (IoT) applications. The company provides a cloud-based analytics platform that enables real-time data visualization, event analysis, and anomaly detection, allowing engineers to identify and address software issues efficiently. PSYGIG offers a multiplatform software development kit (SDK) that captures raw measurements from hardware and sensors, facilitates the transmission of control logs and error reports to the cloud, and tracks the navigation and interactions of robots with their environment. Through its tools and services, PSYGIG aims to accelerate the creation of safer Mobility IoT solutions.

Onalytics

Non Equity Assistance in 2020
Onalytics specializes in logistics management solutions for industrial returnable packaging within complex supply chains. Utilizing advanced technologies such as IoT, AI, and Edge computing, the company offers tools for business intelligence, predictive analytics, and actionable insights. Its flagship product, ONKEG, is a smart keg management solution designed specifically for breweries. This platform enables comprehensive tracking and monitoring of kegs, including their location, storage conditions, and return rates, while ensuring optimal handling and temperature control. By providing inventory management capabilities and enhancing visibility over the entire logistics process, Onalytics supports breweries, keg manufacturers, and rental companies in maintaining product quality and improving sales efficiency.

LeapMind

Non Equity Assistance in 2020
LeapMind Inc. is a Tokyo-based company founded in 2012 that specializes in hardware architecture and platforms for deep learning applications. The company focuses on making deep learning technology compact and accessible, particularly within the evolving Internet of Things (IoT) sector. LeapMind has developed its own algorithms and innovative chip architectures that enhance the accuracy of neural network models while reducing the computational complexity necessary for implementation in small computing environments. This approach enables the use of advanced deep learning capabilities in devices with limited power and memory, facilitating advancements in both the IoT and robotics industries.

TrackerThings

Non Equity Assistance in 2020
TrackerThings is a technology company specializing in Internet of Things (IoT) and web-based solutions for the logistics industry. It provides a freight tracking system that automates inventory management, helping businesses monitor and protect their assets in real-time. The system enables automatic detection of product theft, loss, or damage, enhancing operational efficiency and reducing costs.

Thermaband

Pre Seed Round in 2020
Thermaband is a company focused on addressing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, the business emerged from their own frustrations with ineffective cooling solutions for hot flashes, a common challenge faced by many women, particularly women of color. Thermaband's flagship product, the Zone device, is a smart wrist-wearable that uses sensors and machine learning algorithms to monitor body temperature and adjust cooling or heating sensations accordingly. This device aims to provide immediate comfort while empowering women to manage their menopausal symptoms effectively. Accompanying the device is the Zone App, which offers personalized insights into thermal wellness, enhancing the user experience through a digital subscription model that fosters community and support. By combining technology with a holistic approach, Thermaband seeks to improve the quality of life for women navigating this significant life stage.

Yukai Engineering

Non Equity Assistance in 2019
Yukai Engineering Inc., founded in 2007 and based in Tokyo, Japan, specializes in developing and manufacturing communication robots that enhance everyday life experiences. The company's product lineup includes BOCCO, a family robot that allows users to send notifications to connected smartphones, and Qoobo, a robotic pillow that offers comfort through responsive tail movements. Other notable products are Necomimi, a headband with cat ears that react to brainwaves, and Paby, a robot designed to connect working parents with their babies. Yukai Engineering also offers physical computing toolkits for iPhone and iPad devices, as well as interactive devices like teamLabHanger and DLabHook that link physical products to digital displays. The company aims to create joyful moments and facilitate communication among family members through its innovative robotics solutions.

SeniorGeek

Non Equity Assistance in 2019
SeniorGeek is a technology education company that empowers senior citizens to develop their digital skills through engaging and accessible online learning. They offer a wide range of courses, workshops, and events covering topics such as artificial intelligence, the internet of things, digital law, and blockchain, among others. The company aims to foster digital inclusion and help seniors understand and navigate the digital world in a simple and fun way.

Oscar Senior

Non Equity Assistance in 2017
Oscar Senior is a provider of a digital remote care platform designed to enhance the connection between care providers and elderly individuals or those with disabilities. The platform facilitates effective support through various channels, including video calls and messaging, allowing clients to age in place while maintaining their independence and quality of life. Key features of the platform include auto-answer calls, a voice assistant, and medication management, which can all be integrated with smart devices such as sensors, alarm buttons, remote locks, and cameras. This comprehensive approach enables care organizations to monitor potential dangers and respond promptly, thereby improving the overall efficacy of care.

Impressivo

Non Equity Assistance in 2016
Impressivo, Inc. is a South Korean company founded in 2012 that specializes in developing advanced fabric 3D touch sensors tailored for various applications, including smart wearables, Internet of Things (IoT) devices, automotive technology, digital healthcare, and virtual and augmented reality interfaces. The company's innovative fabric sensors are designed to be pressure and multitouch sensitive, enhancing user interaction with digital devices and allowing brands to create smarter products. Through its cutting-edge technology, Impressivo aims to revolutionize the way individuals engage with their digital environments.

Ecotrace

Ecotrace is a blockchain-based platform focused on providing end-to-end traceability in the agribusiness supply chain. Founded by experienced entrepreneurs with over 15 years in the industry, Ecotrace leverages advanced technologies such as machine learning, the Internet of Things, big data, and data science to enhance transparency, safety, equity, and sustainability within value chains. By offering comprehensive production chain tracing solutions, Ecotrace enables retailers, industry stakeholders, and producers in sectors such as cattle, poultry, and cotton to access a detailed account of their products' histories. This technology ensures that processes are fully auditable, helping companies avoid associations with social and environmental issues while promoting responsible practices in the market.

SenseNet

SenseNet Inc. specializes in developing advanced Internet-of-Things (IoT) technology aimed at detecting wildfires early to safeguard communities and industries from their devastating impacts. The company offers an integrated IoT system that enhances data collection and analysis for large-scale applications, focusing on effective wildfire monitoring and protection. Utilizing a combination of low-power wide area networks and fifth-generation communications, SenseNet's solutions ensure seamless implementation in both remote and urban environments. This innovative approach provides users with timely insights and critical data necessary for preventing catastrophic wildfires, thereby protecting human lives and environmental resources.
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