Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.
ObjectBox Limited, founded in 2015 and headquartered in Berkhamsted, United Kingdom, with an additional office in Munich, Germany, specializes in providing a mobile database solution tailored for app and IoT developers. The company's high-performance on-device database and data synchronization technology facilitate efficient data management across distributed edge devices, enabling developers to access and process data in real-time. ObjectBox's innovative infrastructure supports edge computing, allowing applications to function reliably offline and significantly reducing resource requirements and costs associated with mobile networks and cloud services. In 2024, the company launched the first on-device vector database, enabling artificial intelligence to operate directly on devices without internet connectivity. The platform is utilized by over 1.5 million developers globally, with notable enterprise partnerships, including a presence in BMW vehicles since April 2023, underscoring its impact in the automotive and industrial IoT sectors.
Cloudphysician
Non Equity Assistance in 2023
Cloudphysician is a prominent provider of Smart-ICU services, utilizing a cloud-based platform to enhance critical care delivery. The company employs advanced technologies such as artificial intelligence, the Internet of Things, and predictive analytics to facilitate real-time clinical decision-making. This innovative approach supports early-stage diagnosis of critical diseases in adults and monitors immunization schedules and growth profiles of newborns, aimed at reducing neonatal mortality rates. By combining medical expertise with technology, Cloudphysician improves patient outcomes and offers hospitals and healthcare providers enhanced monitoring, support, and training, ultimately transforming the landscape of critical care in the healthcare industry.
Aromajoin
Non Equity Assistance in 2022
Aromajoin develops scent devices that combine hardware, software, and chemical technology. Its services include the “Aroma Shooter”, the aroma display based on space-time aroma control technique and “Aroma Stage”, an internet-based platform where users can log in. In addition, it also develops various contents like aroma integrated applications or aroma integrated games. It was founded in 2012 and is headquartered in Fushimi-ku, Kyoto, Japan.
Synnefa
Non Equity Assistance in 2022
Synnefa specializes in creating an integrated ecosystem of smart agricultural solutions, including Smart Greenhouses and Solar Dryers, that utilize advanced IoT technology. Through its FarmShield™ sensors and FarmCloud™ software, Synnefa enables farmers to optimize their farming practices, effectively doubling their incomes on less land while conserving water and minimizing post-harvest losses. Additionally, the company offers an online farm record-keeping platform that enhances crop farming efficiency by providing real-time insights into irrigation needs and soil conditions. This technology allows farmers to manage their operations remotely via mobile devices, ultimately facilitating access to premium markets and improving overall production.
ObjectBox
Non Equity Assistance in 2022
ObjectBox Limited, founded in 2015 and headquartered in Berkhamsted, United Kingdom, with an additional office in Munich, Germany, specializes in providing a mobile database solution tailored for app and IoT developers. The company's high-performance on-device database and data synchronization technology facilitate efficient data management across distributed edge devices, enabling developers to access and process data in real-time. ObjectBox's innovative infrastructure supports edge computing, allowing applications to function reliably offline and significantly reducing resource requirements and costs associated with mobile networks and cloud services. In 2024, the company launched the first on-device vector database, enabling artificial intelligence to operate directly on devices without internet connectivity. The platform is utilized by over 1.5 million developers globally, with notable enterprise partnerships, including a presence in BMW vehicles since April 2023, underscoring its impact in the automotive and industrial IoT sectors.
S-Mat
Non Equity Assistance in 2022
S-Mat is an innovative company that specializes in eco-friendly Internet of Things (IoT) solutions for grocery shopping and inventory management. The company has developed a shopping portal that streamlines the purchasing process by allowing users to compare prices across major e-commerce platforms. S-Mat's smart mat technology detects the weight of inventory items, automatically tracking remaining quantities and storing this data in a cloud server. When supplies run low, the system can reorder products automatically, alleviating the burden of managing daily necessities. This approach not only enhances convenience for consumers but also promotes cost-effective shipping and efficient inventory management.
Agrolabs
Non Equity Assistance in 2022
Agrolabs Limited specializes in developing sensor telemetry solutions aimed at enhancing the productivity of horticultural farmers. Established in 2017 and headquartered in London, with additional offices in Hong Kong and Dnipro, Ukraine, the company offers innovative products such as Agrolabs W-Sens, which provides real-time analytics on indoor crop growth performance, and Agrolabs B-Control, designed for automated pollination control and bee activity monitoring. By leveraging cloud-based Internet of Things (IoT) technology, robotics, and artificial intelligence, Agrolabs facilitates data-driven insights that empower greenhouse farmers to manage irrigation, pollination, and environmental conditions more effectively. This approach aims to boost crop yields and improve overall efficiency in the growing process.
Unerry
Non Equity Assistance in 2022
Unerry, Inc., founded in 2015 and based in Tokyo, Japan, specializes in marketing services driven by data analysis. The company operates a big data platform that focuses on people flow data, providing valuable insights for retail, manufacturing, and local government sectors. Unerry aims to create an IoT platform that identifies and addresses the unrecognized habits and interests of individuals, facilitating an environment of intelligent urban living. By enhancing the way people interact with their surroundings, Unerry seeks to promote new experiences and events that individuals may not consciously seek out.
Casai
Non Equity Assistance in 2021
Casai is a startup in Latin America, merging smart home technology, and premium accommodation to innovate the hospitality industry. It is a real estate platform for fully-furnished premium apartments in Mexico City and is a hospitality concept designed for the nomadic generation. Casai curates beautiful apartments that merge the design and comforts of a boutique hotel with the technology of a San Francisco home and the local ambiance of a vacation rental.
Thermaband
Non Equity Assistance in 2021
Thermaband is a company focused on addressing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, the business emerged from their own frustrations with ineffective cooling solutions for hot flashes, a common challenge faced by many women, particularly women of color. Thermaband's flagship product, the Zone device, is a smart wrist-wearable that uses sensors and machine learning algorithms to monitor body temperature and adjust cooling or heating sensations accordingly. This device aims to provide immediate comfort while empowering women to manage their menopausal symptoms effectively. Accompanying the device is the Zone App, which offers personalized insights into thermal wellness, enhancing the user experience through a digital subscription model that fosters community and support. By combining technology with a holistic approach, Thermaband seeks to improve the quality of life for women navigating this significant life stage.
TULU
Non Equity Assistance in 2021
TULU is a company based in Tel Aviv, Israel, that specializes in on-demand rentals of household and lifestyle products through its application. The company offers tenants in residential buildings, student housing, and offices access to a wide range of brand-name appliances, grocery staples, and entertainment devices. Utilizing IoT-based smart rental units, TULU customizes its offerings to meet the needs of urban dwellers, while leveraging data to analyze usage patterns and optimize inventory. This approach not only enhances the user experience but also aims to reduce waste and maximize space utilization. TULU operates in 15 cities across the United States and Europe, collaborating with major landlords and top brand manufacturers to provide quality products and services to its customers.
Thermaband
Seed Round in 2021
Thermaband is a company focused on addressing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, the business emerged from their own frustrations with ineffective cooling solutions for hot flashes, a common challenge faced by many women, particularly women of color. Thermaband's flagship product, the Zone device, is a smart wrist-wearable that uses sensors and machine learning algorithms to monitor body temperature and adjust cooling or heating sensations accordingly. This device aims to provide immediate comfort while empowering women to manage their menopausal symptoms effectively. Accompanying the device is the Zone App, which offers personalized insights into thermal wellness, enhancing the user experience through a digital subscription model that fosters community and support. By combining technology with a holistic approach, Thermaband seeks to improve the quality of life for women navigating this significant life stage.
Nature
Non Equity Assistance in 2021
Nature is a Boston-based company that specializes in smart home technology, focusing on enhancing the comfort and efficiency of air conditioning systems. Founded in 2014 by Mash Ohtsuka and Haruumi Shiode, the company offers a product that converts traditional window-mounted or through-wall air conditioners into smart devices. This transformation is achieved through an air conditioner controller that features infrared technology and power control, paired with a mobile application that allows users to manage their appliances remotely. Customers can operate their air conditioners via smartphone or through voice commands using devices like Google Home or Amazon Echo. By improving the operation of room air conditioners, Nature not only enhances user convenience but also contributes to reducing energy demand peaks for utilities, promoting a more sustainable approach to home energy management.
Latona
Non Equity Assistance in 2020
Latona, Inc. is a Tokyo-based company specializing in microfinance and the development of innovative core technologies to enhance user experiences. The company integrates three key technological segments: onboarding AI model container runtimes, sensor-controlling software stacks, and FPGA/RTOS real-time applications and hardware. Latona offers a comprehensive platform that encompasses artificial intelligence, the Internet of Things, edge computing, and other essential resources to drive innovation across various application-driven architectures and computational components. Additionally, it provides a range of information technology and consulting services tailored for IoT businesses, including visual programming, technology consulting, data integration workflows, automation processing, and cross-domain system integration, helping clients leverage managed cloud and consulting solutions effectively.
SOIL
Funding Round in 2020
SOIL combines cleantech & IoT to develop products for on and offgrid consumers to enable power & connectivity everywhere.
MantisEDU
Non Equity Assistance in 2020
MantisEDU provides emerging technologies to students, such as the internet of things, artificial intelligence, robotics, and hydroponics. Their intelligently connected prototype kits empower students to discover, experiment, and invent the ideas of the future.
PSYGIG
Non Equity Assistance in 2020
PSYGIG Inc. is a Tokyo-based company that specializes in big data infrastructure solutions aimed at enhancing the development of autonomous devices, including robotics, drones, and Internet of Things (IoT) applications. The company provides a cloud-based analytics platform that enables real-time data visualization, event analysis, and anomaly detection, allowing engineers to identify and address software issues efficiently. PSYGIG offers a multiplatform software development kit (SDK) that captures raw measurements from hardware and sensors, facilitates the transmission of control logs and error reports to the cloud, and tracks the navigation and interactions of robots with their environment. Through its tools and services, PSYGIG aims to accelerate the creation of safer Mobility IoT solutions.
Onalytics
Non Equity Assistance in 2020
Onalytics specializes in logistics management solutions for industrial returnable packaging within complex supply chains. Utilizing advanced technologies such as IoT, AI, and Edge computing, the company offers tools for business intelligence, predictive analytics, and actionable insights. Its flagship product, ONKEG, is a smart keg management solution designed specifically for breweries. This platform enables comprehensive tracking and monitoring of kegs, including their location, storage conditions, and return rates, while ensuring optimal handling and temperature control. By providing inventory management capabilities and enhancing visibility over the entire logistics process, Onalytics supports breweries, keg manufacturers, and rental companies in maintaining product quality and improving sales efficiency.
LeapMind
Non Equity Assistance in 2020
LeapMind Inc. is a Tokyo-based company founded in 2012 that specializes in hardware architecture and platforms for deep learning applications. The company focuses on making deep learning technology compact and accessible, particularly within the evolving Internet of Things (IoT) sector. LeapMind has developed its own algorithms and innovative chip architectures that enhance the accuracy of neural network models while reducing the computational complexity necessary for implementation in small computing environments. This approach enables the use of advanced deep learning capabilities in devices with limited power and memory, facilitating advancements in both the IoT and robotics industries.
Thermaband
Pre Seed Round in 2020
Thermaband is a company focused on addressing menopause through innovative technology and community support. Founded by Debbie and Markea Dickinson, the business emerged from their own frustrations with ineffective cooling solutions for hot flashes, a common challenge faced by many women, particularly women of color. Thermaband's flagship product, the Zone device, is a smart wrist-wearable that uses sensors and machine learning algorithms to monitor body temperature and adjust cooling or heating sensations accordingly. This device aims to provide immediate comfort while empowering women to manage their menopausal symptoms effectively. Accompanying the device is the Zone App, which offers personalized insights into thermal wellness, enhancing the user experience through a digital subscription model that fosters community and support. By combining technology with a holistic approach, Thermaband seeks to improve the quality of life for women navigating this significant life stage.
Yukai Engineering
Non Equity Assistance in 2019
Yukai Engineering Inc., founded in 2007 and based in Tokyo, Japan, specializes in developing and manufacturing communication robots that enhance everyday life experiences. The company's product lineup includes BOCCO, a family robot that allows users to send notifications to connected smartphones, and Qoobo, a robotic pillow that offers comfort through responsive tail movements. Other notable products are Necomimi, a headband with cat ears that react to brainwaves, and Paby, a robot designed to connect working parents with their babies. Yukai Engineering also offers physical computing toolkits for iPhone and iPad devices, as well as interactive devices like teamLabHanger and DLabHook that link physical products to digital displays. The company aims to create joyful moments and facilitate communication among family members through its innovative robotics solutions.
SeniorGeek
Non Equity Assistance in 2019
SeniorGeek helps to develop skills in the digital world in a simple and fun way through courses, workshops, and chats through an e-learning platform. They provide courses about artificial intelligence, the internet of things, apps, games, digital law, blockchain, innovation, and many other topics.
Oscar Senior
Non Equity Assistance in 2017
Oscar Senior is a provider of a digital remote care platform designed to enhance the connection between care providers and elderly individuals or those with disabilities. The platform facilitates effective support through various channels, including video calls and messaging, allowing clients to age in place while maintaining their independence and quality of life. Key features of the platform include auto-answer calls, a voice assistant, and medication management, which can all be integrated with smart devices such as sensors, alarm buttons, remote locks, and cameras. This comprehensive approach enables care organizations to monitor potential dangers and respond promptly, thereby improving the overall efficacy of care.
Impressivo
Non Equity Assistance in 2016
Impressivo, Inc. is a South Korean company founded in 2012 that specializes in developing advanced fabric 3D touch sensors tailored for various applications, including smart wearables, Internet of Things (IoT) devices, automotive technology, digital healthcare, and virtual and augmented reality interfaces. The company's innovative fabric sensors are designed to be pressure and multitouch sensitive, enhancing user interaction with digital devices and allowing brands to create smarter products. Through its cutting-edge technology, Impressivo aims to revolutionize the way individuals engage with their digital environments.
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