Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.
Equal Food is a food delivery platform that aims to digitize the food market, particularly focusing on second-category produce. The company delivers a variety of fruits and vegetables directly from regional farmers to consumers' doorsteps in Lisbon. By offering several basket options, including cabaz self-love and cabaz de vegetais, Equal Food emphasizes the value of misfit produce, helping to destigmatize these items and reduce food waste. This approach not only supports farmers in achieving a full harvest but also contributes to a more sustainable food chain by redirecting surplus products to new markets. Through its services, Equal Food seeks to promote a more efficient and environmentally friendly food distribution system.
Gorillas
Non Equity Assistance in 2022
Gorillas, established in Berlin, Germany in May 2020, operates a grocery delivery platform that aggregates supermarket product ranges for swift delivery to consumers' doorsteps. Their service offers a wide variety of products, including fresh produce, dairy items, vegan options, cooled drinks, and unique selections from local community partners, with the aim of delivering orders within just 10 minutes.
Jüsto
Non Equity Assistance in 2022
Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.
Agrikool
Non Equity Assistance in 2022
Agrikool operates an e-trading platform designed to connect growers with commercial buyers in a transparent and reliable marketplace. By aggregating demand from retailers, Agrikool facilitates access to market opportunities for farmers, enabling them to reach more retail buyers. The platform also includes transporters, streamlining the supply chain and helping users reduce costs associated with procuring fresh produce. Through its innovative approach, Agrikool aims to enhance the efficiency of the agricultural trading process, benefiting both growers and buyers alike.
Pocket Marche
Non Equity Assistance in 2022
Pocket Marche Co., Ltd. is a Japanese company founded in 2015, based in Hanamaki. It specializes in supplying a variety of food products, including vegetables, fishery products, rice, cereals, fruits, tea, seafood, meat, eggs, milk, and honey. The company operates through a mobile application that enables users to purchase food items directly while engaging in conversations with farmers and fishermen from across the country. This platform fosters a direct connection between consumers and producers, promoting transparency and trust in the food supply chain.
Khula!
Grant in 2021
Khula is a technology company focused on revolutionizing agriculture in Africa through a mobile marketplace designed for small-scale farmers. The platform connects these farmers directly to consumers, allowing them to sell fresh produce and essential agricultural inputs such as agrochemicals, fertilizers, and seeds. By leveraging geolocation and providing efficient logistics services, Khula optimizes the supply chain, enabling farmers to reach retailers and customers more effectively. This approach not only enhances the market access for emerging farmers but also offers consumers high-quality vegetables at lower prices. Through its innovative solutions, Khula aims to drive growth and success in the agricultural sector, contributing to a more inclusive food market.
Wild Radish
Non Equity Assistance in 2021
Wild Radish specializes in providing meal kit services that emphasize the joy of cooking with fresh, natural ingredients. The company curates high-quality food ingredients sourced directly from farms and delivers them in convenient recipe boxes. Each box contains everything needed to prepare healthy meals, along with straightforward cooking instructions, allowing customers to create delicious dishes in their own kitchens. Wild Radish aims to enhance the cooking experience by encouraging individuals to take their time and appreciate the art of preparing food, transforming mealtime into a more enjoyable and fulfilling activity.
Khula!
Non Equity Assistance in 2021
Khula is a technology company focused on revolutionizing agriculture in Africa through a mobile marketplace designed for small-scale farmers. The platform connects these farmers directly to consumers, allowing them to sell fresh produce and essential agricultural inputs such as agrochemicals, fertilizers, and seeds. By leveraging geolocation and providing efficient logistics services, Khula optimizes the supply chain, enabling farmers to reach retailers and customers more effectively. This approach not only enhances the market access for emerging farmers but also offers consumers high-quality vegetables at lower prices. Through its innovative solutions, Khula aims to drive growth and success in the agricultural sector, contributing to a more inclusive food market.
Fresh Agriculture Technologies
Non Equity Assistance in 2020
We provide agronomy support to every fruit grower in the world. Our vision is to change the way people do fruit growing by providing more sustainable spraying product applications. We developed MapMyApple and Krops, to help fruit growers to predict pests and diseases on time and to save money.
Apollo Roślinny Qurczak
Non Equity Assistance in 2020
Producer of plant-based chicken intended to offer an alternative to poultry meat. The company specializes in products that are high in protein and dietary fiber, enabling people to live a healthy and sustainable lifestyle.
Leve BEM
Non Equity Assistance in 2019
Leve BEM is a Brazilian company based in Vargem Grande Paulista, São Paulo, that specializes in delivering organic and natural products. Founded in 2013, it focuses on providing food made from fresh, natural ingredients while ensuring that its production system respects the ecosystem and promotes fair trade practices. By managing the supply chain for organic produce, Leve BEM enables customers to access high-quality organic products directly, thereby fostering a sustainable approach to food consumption.
Farmer Direct
Non Equity Assistance in 2018
Farmer Direct sells vegetables and fruits online. It began operation in 2013, with its headquarters in Warsaw in Poland.
Liv Up
Non Equity Assistance in 2018
Liv Up is a direct-to-consumer food brand and online grocery store based in Brazil, specializing in natural flash-frozen meals. The company focuses on providing healthy and tasty food by sourcing fresh ingredients from local family farmers. With a commitment to quality, Liv Up ensures that its meals are made from natural ingredients, allowing customers to enjoy organic and delicious options conveniently. The use of advanced technology enables efficient processes, allowing the company to deliver its products at competitive prices across major metropolitan areas in Brazil. Through constant innovation and a dedication to customer satisfaction, Liv Up aims to redefine the grocery shopping experience while promoting healthy eating habits.
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