Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Fashion

Wisi-Oi Marketplace

Grant in 2024
Wisi-Oi Marketplace is a pre-loved fashion online marketplace.

Sortile

Grant in 2024
Sortile specializes in developing an AI-driven, data-analytics solution aimed at transforming textile waste management. The company's technology utilizes Near-Infrared (NIR) spectroscopy and machine learning to efficiently identify fiber compositions within textiles. This capability is crucial for enabling textile-to-textile recycling, a process that promotes circular fashion by diverting textiles from landfills. Sortile's products enhance the current sorting infrastructure, making it possible to sort textiles by their fiber composition. Additionally, they provide data analytics services that offer visibility into the waste stream, thereby supporting more sustainable practices within the fashion industry.

Queenly

Non Equity Assistance in 2024
Queenly is an online marketplace and search engine specializing in the formalwear industry, catering to a diverse community of dress enthusiasts. Founded in 2019 and based in San Francisco, California, Queenly has quickly established itself as a leader in the market, boasting the largest inventory of formal dresses in the United States, surpassing traditional retailers like Macy’s, Rent the Runway, and Nordstrom. The platform addresses the needs of underserved segments such as prom, pageant, quinceañera, and wedding dress markets, offering a solution for high-priced, low-usage inventory. Queenly's features include a custom search function and flexible purchasing options, allowing users to buy and sell dresses at negotiable prices, thus enhancing accessibility and convenience for both buyers and sellers.

Bigthinx 3DAI

Non Equity Assistance in 2024
Bigthinx 3DAI is transforming the way we shop, interact, and create. At Bigthinx, an award winning fashion tech company, we disrupt the global fashion industry with Artificial Intelligence for digital clothing, 3D PDP content, virtual beings, and transformational digital shopping experiences. With the world’s first automated high-quality 3D fashion content from photos at scale, Bigthinx combines generative AI, 3D virtualization, immersive shopping, and interactive visual tools which enable brands to personalize shopping, augment supply chains, increase profitability and sustainability, and save costs.

Bods

Non Equity Assistance in 2024
Bods is a fashion technology company that specializes in virtual fitting solutions for online shoppers. By leveraging artificial intelligence and computer vision, Bods enables users to create personalized avatars from two uploaded photographs, which are then used to generate realistic digital renderings of their bodies. This innovative approach allows customers to virtually try on garments and see how different sizes will fit, thereby enhancing the online shopping experience. Bods aims to reduce clothing waste caused by improper fit, making the process more engaging, inclusive, and enjoyable for users. Through its technology, Bods transforms online shopping into a personalized and immersive experience.

Refiberd

Non Equity Assistance in 2023
Refiberd is a technology company focused on revolutionizing textile recycling by utilizing artificial intelligence and hyperspectral imaging systems for intelligent sorting of textile waste. Its innovative technology accurately identifies fiber composition and contaminants, striving to redirect up to 70% of textile waste to high-value recycling processes. By integrating AI with a green chemical recycling approach, Refiberd converts discarded textiles into new threads, providing sustainable and cost-effective alternatives for the fashion industry. The company aims to enhance the recycling process and empower its clients to adopt more environmentally friendly practices.

Timpers

Non Equity Assistance in 2022
Timpers is a footwear brand that specializes in manufacturing sneakers designed by individuals who are blind. The company focuses on creating shoes through a unique process that emphasizes tactile design, allowing blind designers to contribute their vision. Timpers employs a workforce comprised of people with disabilities, further promoting inclusivity and providing meaningful job opportunities. Customers can order a variety of sneakers online, supporting not only a distinctive approach to design but also the empowerment of individuals with disabilities. Through this business model, Timpers aims to raise awareness and foster a more inclusive society.

Kitkaton

Grant in 2022
Kitkaton is a technology company that specializes in social commerce. It has developed a platform that enables influencers and creators to curate and sell products directly to their followers. The platform focuses on timeless fashion items such as watches, apparel, and home goods, allowing creators to monetize their influence and fans to shop directly from their favorite content creators.

Glam and go

Non Equity Assistance in 2022
How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.

Kleiderly

Non Equity Assistance in 2022
Kleiderly is a company focused on addressing environmental issues by transforming textile waste into valuable materials. By diverting surplus or unusable textiles from landfills, Kleiderly recycles these materials into sustainable alternatives for various applications, including eyewear and furniture. The firm specializes in producing eyewear accessories such as sunglasses, blue light glasses, and other products made from recycled textiles. Through its innovative approach, Kleiderly aims to lower the carbon footprint of the fashion industry while providing customers with eco-friendly solutions that contribute to environmental sustainability.

Ooia

Non Equity Assistance in 2022
Ooia is a female health company focused on providing sustainable bodywear solutions for women. The brand offers a range of products including period underwear, absorbent nursing bras, and aesthetically designed absorbent incontinence underwear. By prioritizing affordability and size inclusivity, Ooia aims to empower women while promoting social change. The products are designed to be washed and reused, contributing to a long-term, environmentally friendly solution for women's health needs.

Gollala

Non Equity Assistance in 2022
Operater of a fashion marketplace platform intended to connect the global market with K-fashion. The company's platform provides one-stop buying services from order to settlement of orders for the retail manager and connects with global buyers, enabling businesses to expand their reach and gain new customers.

Realry

Non Equity Assistance in 2022
Realry began as a fashion aggregator and is now evolving into a verticalized advertising platform that leverages data to power performance marketing for fashion brands, retailers, and merchants.

Jiffsy

Non Equity Assistance in 2022
Jiffsy is a no-code frontend platform for e-commerce founded in 2021 and based in Kyiv. The company specializes in developing a mobile-first storefront application tailored for Shopify fashion stores. By integrating with Shopify via API, Jiffsy acquires the store's complete product database and creates an engaging storefront that emphasizes video and photo content. The platform leverages AI recommendations to personalize the product feed based on sales statistics and user behavior, allowing small and medium brands to enhance their customer experience and increase conversion rates by up to 20%.

Clube da Preta

Venture Round in 2021
Clube da Preta is a digital subscription-based platform that empowers Afro-entrepreneurs and consumers in the fashion and accessories market. It offers signature accessories and fashion items, while also providing social support through consulting, curation, mentoring, and business management assistance to its partner suppliers.

Hypd Marketing Technologies Pvt

Non Equity Assistance in 2021
Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

Ben & Frank

Non Equity Assistance in 2021
Ben & Frank is an online optical store that aims to transform the traditional eyewear purchasing experience with a customer-centric approach. The company offers a diverse selection of fashionable glasses, including options such as anti-reflective, polycarbonate, anti-scratch, polarized, and UV-resistant eyewear. By providing access to a wide range of affordable eyewear products, Ben & Frank enables consumers to find stylish and functional solutions to their vision needs. Additionally, the company integrates a vision testing system into its platform, further enhancing the convenience and accessibility of its services for customers.

Lalaland

Non Equity Assistance in 2021
Lalaland is a company that specializes in creating artificial full-body fashion models for e-commerce brands, allowing them to showcase their collections on virtual models that reflect a diverse range of customers. Utilizing advanced artificial intelligence and machine learning techniques, Lalaland generates customized digital avatars representing various ethnicities, ages, and body sizes. This flexibility extends to individual features, such as hairstyles and body shapes, catering to both male and female representations. By providing a diverse library of AI-generated models, Lalaland aims to enhance the shopping experience, helping brands increase conversion rates and reduce product returns.

Balagan

Non Equity Assistance in 2021
Balagan Studio is a direct-to-consumer company specializing in the design and production of handcrafted leather goods. Their product range includes shoes, belts, bags, and accessories, all crafted from high-quality leather. Balagan Studio operates an online platform, allowing customers to purchase these products directly from the manufacturer via a web browser or mobile app.

Designovel

Non Equity Assistance in 2021
Designovel is a company that has developed a data-driven fashion platform aimed at connecting artists with fashion designers. By leveraging artificial intelligence, Designovel facilitates trend searches, product recommendations, and design creation. The platform showcases the work of emerging artists, allowing them to gain recognition in the fashion industry. This innovative approach not only helps designers find inspiration and products but also enables artists to monetize their designs effectively. Through its unique offerings, Designovel seeks to enhance collaboration within the fashion sector while promoting undiscovered talent.

InPock

Non Equity Assistance in 2021
InPock is an online platform designed to facilitate e-commerce for influencers, allowing them to manage business inquiries and share their schedules effectively. The company connects trendsetters with their audience by providing a space where influencers can easily sell a variety of products, including apparel, beauty items, and footwear, through social media channels. By collaborating with numerous influencers, InPock enhances exposure to sales opportunities, thereby enabling its users to boost their product sales and engage more effectively with their followers.

Apricoat

Non Equity Assistance in 2021
Apricoat is a manufacturer of outdoor apparel focused on creating adventure jackets for travelers. Designed by a team of international explorers in collaboration with a leading material designer, Apricoat aims to deliver a fully featured adventure jacket that meets the needs of explorers at a competitive price point, undercutting major adventure brands. The company's product line includes jackets, pants, shirts, and backpacks that are lightweight, durable, and weather-resistant, ensuring comfort and convenience for travelers. Apricoat engaged its community through a Kickstarter campaign to help launch its innovative coat, making it accessible to a wider audience.

Calypsa

Non Equity Assistance in 2021
Calypsa is a manufacturer of innovative swimwear and activewear designed to empower women by enhancing their comfort and confidence. The company focuses on creating fashionable collections that feature designs from around the world, ensuring a perfect fit for various body types. By prioritizing customer feedback and analyzing numerous data points, Calypsa aims to provide swimwear that women genuinely want to wear, making it suitable for diverse situations. The brand name, inspired by the sea goddess Calypso, reflects a commitment to comfort and ease, embodying the essence of a pleasurable and confident experience in swimwear.

GoodStyle

Non Equity Assistance in 2021
GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.

Lopi.Ai

Non Equity Assistance in 2021
LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).

D.Franklin

Non Equity Assistance in 2021
Operator of an e-commerce website intended to sell footwear and eyewear. The company sells sunglasses, footwear, clothing, and accessories through its online store and physical locations and allows customers to browse and purchase a wide variety of products, providing customers with a convenient shopping experience.

Minishoes

Non Equity Assistance in 2021
Minishoes is a Spanish company operating within the footwear industry, focusing on the design and production of children's shoes. The company's product range includes a variety of footwear such as sneakers, bluchers, boots, and booties, alongside specialized options like crab shoes, child moccasins, sandals, and school shoes. Additionally, Minishoes offers accessories and related items, including gifts, condor socks, belts, hair bands, towels, and hats, catering to the diverse needs of children and their families.

Tropicfeel

Non Equity Assistance in 2021
Tropicfeel is a company dedicated to promoting responsible tourism by offering innovative travel solutions. It operates an online retailing platform that specializes in providing versatile, sustainable shoes, clothing, and accessories designed for comfort during travel. The brand aims to make travel more accessible and enjoyable year-round, while also encouraging travelers to adopt more environmentally conscious habits. By focusing on sustainability and collaboration, Tropicfeel seeks to mitigate the negative impacts of tourism on both local communities and the planet.

Allzone

Non Equity Assistance in 2021
Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Foxy

Pre Seed Round in 2020
Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Afropolitan

Non Equity Assistance in 2020
Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Laine London

Non Equity Assistance in 2020
Laine London is transforming the bridal retail landscape by providing a modern approach to wedding attire through tailored designer dress rentals. Co-founded by Lundyn Carter and Miriam Williams, the company aims to create a more enjoyable and pressure-free experience for brides by offering a diverse selection of wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. By focusing on inclusivity and accessibility, Laine London allows brides to access high-quality designer dresses at sensible prices, ensuring that every bride can find a dress that reflects her unique style.

Promobit

Non Equity Assistance in 2020
Promobit is an online platform that aggregates deals and coupons from various sources, allowing customers to find and utilize promo codes across multiple categories. The company offers a diverse range of products, including smartphones, electronics, home appliances, fashion, health and beauty items, and more. By consolidating promotional offers, Promobit generates commissions from sales, enhancing the shopping experience for users while providing access to savings on their preferred platforms.

Underoutfit

Non Equity Assistance in 2020
Underoutfit is an apparel and fashion company that specializes in women's clothing, focusing on comfort and support. The company's product range includes shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, and sports bras. By offering a diverse selection of comfortable and functional undergarments, Underoutfit aims to provide women with stylish options that enhance their everyday wear.

InPock

Non Equity Assistance in 2019
InPock is an online platform designed to facilitate e-commerce for influencers, allowing them to manage business inquiries and share their schedules effectively. The company connects trendsetters with their audience by providing a space where influencers can easily sell a variety of products, including apparel, beauty items, and footwear, through social media channels. By collaborating with numerous influencers, InPock enhances exposure to sales opportunities, thereby enabling its users to boost their product sales and engage more effectively with their followers.

Lukso

Non Equity Assistance in 2019
Lukso is an open blockchain ecosystem tailored for the fashion and lifestyle industry, aimed at fostering decentralized innovation and trust among fashion brands, start-ups, and consumers. By providing a robust infrastructure, Lukso facilitates new forms of automated economic interactions and sustainable ownership management. The platform enables users to develop a wide array of innovative features, including digital wardrobes, sharing economies, and enhanced security for intellectual property rights and authenticity. Additionally, it supports omnichannel communications and introduces novel funding mechanisms for fashion collections. By combining sewn-in chips, smart contracts, and user-friendly interfaces, Lukso creates digital identities for real-life products, thus paving the way for a new digital lifestyle rooted in creative economies.

FroHub

Non Equity Assistance in 2019
FroHub is an online platform dedicated to Afro hairdressers and beauticians, allowing them to showcase their work and expand their businesses. Founded in 2019 by Rahel Tesfai, FroHub connects clients with local services, enabling them to discover new offerings, read reviews, and book appointments. Beyond functioning as a booking service, FroHub serves as a community forum where Black women can learn about hair care, access informative blogs, watch tutorials, and exchange ideas. The platform aims to foster trust and collaboration within the Afro hair and beauty community, bridging the gap between a traditionally offline industry and modern technology.

Sepiia

Non Equity Assistance in 2018
Sepiia is an intelligent clothing company founded in 2016, leveraging sustainable manufacturing practices in Spain. The company specializes in the production of durable garments made from innovative materials that are designed to be comfortable, breathable, and low-maintenance, eliminating the need for ironing and odor retention. Sepiia aims to provide its customers with stylish and practical clothing solutions, emphasizing sustainability and functionality in its offerings.
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