Google for Startups

Wisi-Oi Marketplace is a pre-loved fashion online marketplace.

Sortile develops textile recycling technology that uses near-infrared spectroscopy and machine learning to identify fiber composition, enabling accurate sorting by fiber type and supporting textile-to-textile recycling. The company’s data-analytics capabilities provide visibility into the waste stream and traceability across the value chain, helping textile brands and recyclers recover valuable materials and improve circularity in the fashion industry. By improving identification, sorting, and data transparency, Sortile aims to advance a sustainable, circular model for textiles and reduce landfill and incineration.

Queenly is an online marketplace and search engine specializing in the formalwear industry, catering to a diverse community of dress enthusiasts. Founded in 2019 and based in San Francisco, California, Queenly has quickly established itself as a leader in the market, boasting the largest inventory of formal dresses in the United States, surpassing traditional retailers like Macy’s, Rent the Runway, and Nordstrom. The platform addresses the needs of underserved segments such as prom, pageant, quinceañera, and wedding dress markets, offering a solution for high-priced, low-usage inventory. Queenly's features include a custom search function and flexible purchasing options, allowing users to buy and sell dresses at negotiable prices, thus enhancing accessibility and convenience for both buyers and sellers.

Bigthinx 3DAI is transforming the way we shop, interact, and create. At Bigthinx, an award winning fashion tech company, we disrupt the global fashion industry with Artificial Intelligence for digital clothing, 3D PDP content, virtual beings, and transformational digital shopping experiences. With the world’s first automated high-quality 3D fashion content from photos at scale, Bigthinx combines generative AI, 3D virtualization, immersive shopping, and interactive visual tools which enable brands to personalize shopping, augment supply chains, increase profitability and sustainability, and save costs.

Bods is a fashion technology company offering a virtual fitting solution. It uses AI and computer vision to create personalized avatars from users' photos, enabling them to see how clothes will fit in real life before purchasing.

Refiberd employs AI and hyperspectral imaging systems to enhance textile-to-textile recycling. Its technology accurately identifies fiber types and contaminants in textile waste, aiming to divert up to 70% of such waste to high-value recyclers. This empowers the fashion industry by improving the recycling process and transforming discarded textiles into new materials.

Timpers is a footwear brand dedicated to accessibility for visually impaired users. The company develops shoes featuring tactile design elements, high-quality materials, and ergonomic construction to offer comfortable, stylish footwear while promoting universal design principles that enhance usability and representation in fashion.

Kitkaton is a technology company that specializes in social commerce. It has developed a platform that enables influencers and creators to curate and sell products directly to their followers. The platform focuses on timeless fashion items such as watches, apparel, and home goods, allowing creators to monetize their influence and fans to shop directly from their favorite content creators.

How did Glam and go started? Glam and go was build on a vision. A vision to create a hassle free future for you. We understand how frustrating it can be to wait days or even weeks just to get seen by a stylist. We know it is annoying to arrive at the salon at 9:00 am and end up leaving at 10:00 pm. Glamo value your time. That is why we have created a unique way to show you that we respect you. Glam and go is here for you for that last minute appointment or that planned event. You can always count on us. Aim Our aim is to revolutionize the beauty industry . We want all client to know what it is like to have the luxury of having the convenient of having beauty services when were and where ever they want. We see a future where all stylist earning their rightful share. To build wealth on what they are passionate about and the opportunity to broadcast their talent while having fun doing so. Why Glamo care? We care about everyone who join our platform. Glamo want to help you stay beautiful in the rough days.

Kleiderly is a company focused on addressing environmental issues by transforming textile waste into valuable materials. By diverting surplus or unusable textiles from landfills, Kleiderly recycles these materials into sustainable alternatives for various applications, including eyewear and furniture. The firm specializes in producing eyewear accessories such as sunglasses, blue light glasses, and other products made from recycled textiles. Through its innovative approach, Kleiderly aims to lower the carbon footprint of the fashion industry while providing customers with eco-friendly solutions that contribute to environmental sustainability.

Ooia is a female health company specializing in reusable menstrual and leak-proof underwear. Its products aim to provide long-term sustainable solutions while promoting social change for women.

Gollala operates a fashion marketplace platform connecting the global market with Korean (K-fashion) products. Its platform offers one-stop buying services for retail managers, facilitating order settlement and linking businesses with international buyers to expand reach and acquire new customers.

Realry is an online fashion platform that simplifies shopping by aggregating products from various brands. It offers a wide range of clothing, shoes, accessories, and more, allowing users to compare prices and streamline their purchases.

Founded in 2021, Jiffsy is a Kyiv-based company offering a no-code frontend platform for e-commerce. Its AI-driven solution transforms online stores into engaging, social media-like experiences, featuring product feeds and mobile-first designs to boost mobile traffic and conversions.

Clube da Preta is a digital subscription-based platform that empowers Afro-entrepreneurs and consumers in the fashion and accessories market. It offers signature accessories and fashion items, while also providing social support through consulting, curation, mentoring, and business management assistance to its partner suppliers.

Hypd Marketing Technologies Pvt Ltd operates a creator-tech platform designed to empower influencers by allowing them to launch their own online stores. The platform facilitates live shopping sessions and provides a wealth of content, including videos, fashion trends, and tips. This enables creators to effectively explore various products and brands while monetizing their influence. Additionally, Hypd offers resources and guidance for creators to establish and manage their own stores, enhancing their ability to engage with audiences and drive sales. Through its innovative approach, the company aims to create a dynamic shopping environment where users can virtually experience products before making a purchase.

Ben & Frank operates an online optical store aiming to disrupt the traditional market. It offers a wide range of fashionable glasses with various coatings such as anti-reflective, polycarbonate, anti-scratch, polarized, and UV-resistant, providing consumers access to affordable eyewear.

Lalaland develops an artificial intelligence platform that generates customizable digital avatars representing diverse human models. This enables fashion brands to showcase their collections on models resembling their target customers, potentially increasing conversion rates and reducing returns.

Balagan Studio is a direct-to-consumer company specializing in the design and production of handcrafted leather goods. Their product range includes shoes, belts, bags, and accessories, all crafted from high-quality leather. Balagan Studio operates an online platform, allowing customers to purchase these products directly from the manufacturer via a web browser or mobile app.

Designovel is an AI-driven fashion company that offers tools to spark inspiration, guide product development, and reach customers. Its platform combines data-driven insights with predictive trend analysis to help brands optimize design processes, shorten time-to-market, and deliver innovative fashion. It also provides sourcing services and supports a joint-venture fashion brand, bridging concept and commerce to turn ideas into tangible products.

Inpock is an online platform designed for influencers. It facilitates the management of business inquiries and connects users with products they wish to showcase, aiming to simplify e-commerce processes through social media.

Apricoat is a manufacturer of outdoor apparel focused on creating adventure jackets for travelers. Designed by a team of international explorers in collaboration with a leading material designer, Apricoat aims to deliver a fully featured adventure jacket that meets the needs of explorers at a competitive price point, undercutting major adventure brands. The company's product line includes jackets, pants, shirts, and backpacks that are lightweight, durable, and weather-resistant, ensuring comfort and convenience for travelers. Apricoat engaged its community through a Kickstarter campaign to help launch its innovative coat, making it accessible to a wider audience.

Calypsa is a manufacturer of swimwear and activewear focused on helping women move freely with confidence. The company offers fashionable collections designed to fit well and provide comfort across various activities and settings. Product development emphasizes customer input and data-driven design to produce swimwear that aligns with user preferences and addresses common fit and comfort concerns. The name Calypsa evokes the sea goddess Calypso and conveys a sense of ease associated with wearing the brand. Calypsa positions itself as a provider of versatile, well-fitting swimwear and activewear that combines style with practicality for everyday wear and leisure.

GOODSTYLE the most user-friendly service for virtual trying on, selecting and purchasing apparel online. We’ve made AI-based apps (IOS, Android) that allow users to try on clothes virtually before purchasing in online stores.

LOPI is an advanced platform for retailers in fashion & furniture industries. We power online shopping, so millions of products are naturally seen, searched, and bought. Using AI-powered visual recognition technology in retail (fashion, home & deco, etc).

D.Franklin operates an e-commerce platform selling footwear, sunglasses, clothing, and accessories through online and physical stores, providing a wide range of products and a convenient shopping experience.

Minishoes is a Spanish manufacturer of children's footwear offering a range of locally produced shoes for babies, girls, and boys, including sneakers, boots, sandals, moccasins, and school shoes. The products are made from materials such as leather and cloth and are designed for durability and comfort, reflecting an artisan-crafted approach to locally manufactured footwear for the kids' market.

Tropicfeel is a company dedicated to promoting responsible tourism by offering innovative travel solutions. It operates an online retailing platform that specializes in providing versatile, sustainable shoes, clothing, and accessories designed for comfort during travel. The brand aims to make travel more accessible and enjoyable year-round, while also encouraging travelers to adopt more environmentally conscious habits. By focusing on sustainability and collaboration, Tropicfeel seeks to mitigate the negative impacts of tourism on both local communities and the planet.

Allzone is an online marketplace that offers a wide array of consumer products. Its catalog includes electronics such as smartphones, smartwatches, laptops, and tablets, along with home appliances, fashion items, and pet supplies. The company aims to provide a convenient and trustworthy online shopping experience for consumers seeking diverse products.

Foxy is a startup dedicated to creating a comprehensive ecosystem for new-age brands within lifestyle categories, particularly in the beauty sector. The company has developed a social engagement platform designed to connect beauty influencers and artists with leading brands. By establishing influencer networks and commerce platforms, Foxy aims to enhance social infrastructure that fosters growth in online communities, facilitating stronger connections between influencers, brands, and consumers. The venture is led by Kartik Sheth and Chandranshu Sinha and is backed by three prominent venture capital firms, providing sufficient funding for its operations over the next two to three years.

Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Laine London is transforming the bridal retail landscape by providing a modern approach to wedding attire through tailored designer dress rentals. Co-founded by Lundyn Carter and Miriam Williams, the company aims to create a more enjoyable and pressure-free experience for brides by offering a diverse selection of wedding gowns, bridesmaid dresses, prom dresses, and bridal accessories. By focusing on inclusivity and accessibility, Laine London allows brides to access high-quality designer dresses at sensible prices, ensuring that every bride can find a dress that reflects her unique style.

Promobit is an online platform that aggregates deals and coupons from various sources, allowing customers to find and utilize promo codes across multiple categories. The company offers a diverse range of products, including smartphones, electronics, home appliances, fashion, health and beauty items, and more. By consolidating promotional offers, Promobit generates commissions from sales, enhancing the shopping experience for users while providing access to savings on their preferred platforms.

Underoutfit is an apparel and fashion company that specializes in women's clothing, focusing on comfort and support. The company's product range includes shapewear, leggings, shaping camis and tanks, activewear, smooth wear, boy shorts, thongs, and sports bras. By offering a diverse selection of comfortable and functional undergarments, Underoutfit aims to provide women with stylish options that enhance their everyday wear.

Inpock is an online platform designed for influencers. It facilitates the management of business inquiries and connects users with products they wish to showcase, aiming to simplify e-commerce processes through social media.

Lukso is an open blockchain ecosystem tailored for the fashion and lifestyle industry, aimed at fostering decentralized innovation and trust among fashion brands, start-ups, and consumers. By providing a robust infrastructure, Lukso facilitates new forms of automated economic interactions and sustainable ownership management. The platform enables users to develop a wide array of innovative features, including digital wardrobes, sharing economies, and enhanced security for intellectual property rights and authenticity. Additionally, it supports omnichannel communications and introduces novel funding mechanisms for fashion collections. By combining sewn-in chips, smart contracts, and user-friendly interfaces, Lukso creates digital identities for real-life products, thus paving the way for a new digital lifestyle rooted in creative economies.

FroHub is an online platform dedicated to Afro hairdressers and beauticians, allowing them to showcase their work and expand their businesses. Founded in 2019 by Rahel Tesfai, FroHub connects clients with local services, enabling them to discover new offerings, read reviews, and book appointments. Beyond functioning as a booking service, FroHub serves as a community forum where Black women can learn about hair care, access informative blogs, watch tutorials, and exchange ideas. The platform aims to foster trust and collaboration within the Afro hair and beauty community, bridging the gap between a traditionally offline industry and modern technology.

Sepiia is an intelligent clothing company founded in 2016, leveraging sustainable manufacturing practices in Spain. The company specializes in the production of durable garments made from innovative materials that are designed to be comfortable, breathable, and low-maintenance, eliminating the need for ironing and odor retention. Sepiia aims to provide its customers with stylish and practical clothing solutions, emphasizing sustainability and functionality in its offerings.