Google for Startups

Nobuk is a payments reconciliation company enabling groups and collectives in Africa collect funds effortlessly and automatically reconcile and organize records into easily shareable reports.

Lengo is an AI-based intelligence platform that serves companies in the fast-moving consumer goods (FMCG) sector, particularly in Africa. The platform leverages data from diverse sources, including retail sales information, to provide a comprehensive database on consumer goods. By analyzing this data, Lengo generates insights into consumer behavior, market trends, and the competitive landscape. This enables brands to make informed decisions regarding their marketing, sales, and distribution strategies, ultimately enhancing their operational effectiveness and market positioning.

Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.

Loonawell is a producer of organic, human-grade dog treats designed to meet the nutritional needs of dogs. The company focuses on creating a range of premium pet food products, developed in collaboration with culinary chefs to ensure high quality and flavor. Loonawell aims to revolutionize the pet food market with its commitment to EU-Bio-certified ingredients, utilizing nutrient-rich raw materials and traditional baking methods. By offering these organic treats and food products, Loonawell seeks to enhance the health and well-being of pets while providing pet owners with a trustworthy brand in the organic pet food sector.

Hier Foods is a foodtech startup that offers decentralized food systems for retailers and local suppliers. The startup's platform supports all industry-standard EDI integration methods for working with inventory management, as well as a cutting-edge API to make it as simple as possible for IT. Its adaptive software enables even very small suppliers to process digital orders, return shipping notifications and invoices digitally, and easily update prices and products. Instead of faxing, calling, or emailing, they order everything through a single app. Prices, products, and order reminders are always up to date.

Gorillas, established in Berlin, Germany in May 2020, operates a grocery delivery platform that aggregates supermarket product ranges for swift delivery to consumers' doorsteps. Their service offers a wide variety of products, including fresh produce, dairy items, vegan options, cooled drinks, and unique selections from local community partners, with the aim of delivering orders within just 10 minutes.

Caantin AI focuses on enhancing the operational efficiency of restaurants in Africa by providing a comprehensive platform for managing food supply procurement, payments, and short-term credit. The company has developed software that simplifies vendor management and streamlines procurement processes, facilitating easier onboarding and operations for food businesses. By offering tools for supplier payments and inventory financing, Caantin aims to improve customer satisfaction and overall business outcomes for its clients. Additionally, the platform includes features such as payment reminders and systems for collecting payments, which help restaurants manage accounts receivable more effectively. Through these services, Caantin AI seeks to significantly increase the contribution of the restaurant sector to the global economy.

Femly LLC is a manufacturer and distributor of feminine hygiene care products, specializing in environmentally friendly and plant-based options. Founded in 2016 and based in Upper Marlboro, Maryland, the company offers a range of products including organic cotton tampons, day and night pads, menstrual cups, and body care items. Femly operates an online platform that facilitates monthly subscriptions, online ordering, and home delivery, serving individual consumers as well as organizations such as hotels, co-working spaces, and colleges. Its products are designed to prioritize health and comfort, featuring certified organic cotton materials and improved absorbency. Through its commitment to quality and convenience, Femly aims to provide women with trustworthy menstrual care solutions.

Baybies is a sustainable baby healthcare brand that specializes in a diverse array of natural and organic skin care products for infants. The company offers items such as baby care lotion, soothing wound protection cream, mild baby bath products, pregnancy oil, sun cream, and hooded baby towels. All products are designed to be vegan, non-allergenic, and free from fragrances and microplastics, ensuring that they are safe for babies' delicate skin. By prioritizing natural ingredients and eco-friendly practices, Baybies aims to help mothers protect their children's health while promoting sustainable living.

Infilect Technologies Pvt. Ltd. is a Bengaluru-based company that specializes in visual intelligence technology solutions for the retail sector. Established in 2015, Infilect develops innovative products that utilize deep learning and artificial intelligence to analyze visual data, enabling retail manufacturers, brands, and retailers to make informed decisions. The company's offerings include InfiViz, a solution designed for shelf intelligence that helps fast-moving consumer goods brands monitor product visibility; InfiArt, which focuses on creative design analysis; and InfiEye, a tool for in-store video analytics tailored for retailers and mall operators. By leveraging its advanced technology, Infilect aims to enhance product visibility, streamline operations, and improve customer experiences across the retail landscape.

ApnaKlub is a company focused on transforming the fast-moving consumer goods (FMCG) procurement market by creating a digital platform that connects buyers and brands. The platform aims to streamline the procurement process, providing users with supply consistency, improved profit margins, and access to a wide range of brands. By organizing and digitizing this market, ApnaKlub enables wholesale businesses to enhance their operations and drive revenue growth effectively.

Chekkit is a technology company that provides an anti-counterfeiting solution powered by a DAG blockchain, specifically designed for the food and drug supply chain. The platform enables producers to protect their brands by offering real-time product authentication and tracking of supply chain activities. Additionally, Chekkit facilitates consumer engagement and collects valuable insights from the last mile of the supply chain. By equipping producers of fast-moving consumer goods (FMCG) and pharmaceuticals with tools to combat counterfeiting, Chekkit helps them regain market share and enhance sales while ensuring the integrity of their products.

Chekkit is a technology company that provides an anti-counterfeiting solution powered by a DAG blockchain, specifically designed for the food and drug supply chain. The platform enables producers to protect their brands by offering real-time product authentication and tracking of supply chain activities. Additionally, Chekkit facilitates consumer engagement and collects valuable insights from the last mile of the supply chain. By equipping producers of fast-moving consumer goods (FMCG) and pharmaceuticals with tools to combat counterfeiting, Chekkit helps them regain market share and enhance sales while ensuring the integrity of their products.

Journey Foods is a machine learning-driven software platform that serves the packaged food industry, focusing on enhancing product monitoring and development for consumer packaged goods companies, ingredient suppliers, and manufacturers. The company offers enterprise technology designed to streamline innovation and decision-making, enabling food companies to efficiently transition from concept to commercialization. Journey Foods' software provides tools for configuring consumer preferences, generating optimized product formulations, and delivering automated insights on compliance, nutrition, and sustainability. With a robust database containing over 1 billion ingredient insights, Journey Foods utilizes advanced algorithms to offer dynamic analysis and optimized portfolio recommendations based on pricing, supply chain, and nutrition parameters. The platform supports management teams in making informed strategic decisions and facilitates the monitoring of products within the expansive $3 trillion packaged foods market, ultimately improving nutrition, cost efficiency, and sustainability across product lines.

Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.

Laconicum is an online retailer specializing in cosmetics and personal care products. The company offers a wide range of skincare, haircare, body care, makeup, and fragrance items from various brands. Their platform features a curated selection of beauty products suitable for all skin and hair types, along with informative articles on beauty trends and advice to help customers make informed decisions about their beauty routines and discover high-quality products.

Sallve is a Brazilian beauty direct-to-consumer brand that aims to transform the cosmetics industry by offering high-quality, safe products at fair prices. It caters primarily to Gen Z and millennial consumers, providing a diverse range of personal care items such as cleansers, antioxidant moisturizers, and scrubs. The company's focus on developing effective formulas is complemented by its strong online presence, making it a preferred choice for young, discerning customers. Sallve's leadership team includes successful digital entrepreneurs, a prominent beauty influencer, and seasoned executives from the beauty sector, all of whom contribute to its innovative approach and commitment to meeting the needs of today's consumers.

Afropolitan is a supplier of fashion apparel, books, home decor, beauty products, and other accessories. Their product categories are fashion products, home products, and lifestyle products. Their fashion products such as outwear, t-shirts, shirts, pants, jackets, caps, accessories, and dresses. Their home products such as kitchen products, decoration products, and furniture products.

Afrocenchix is a beauty care brand specializing in natural hair care products tailored for curly and multi-textured hair. The company offers a range of safe and effective products, formulated with natural and organic ingredients, aimed at addressing the specific needs of its customers. Committed to environmental sustainability and ethical practices, Afrocenchix ensures that its products are cruelty-free and made from ethically sourced raw materials without preservatives. With a customer-centric and data-driven approach, the brand has successfully sold over 65,000 bottles of its award-winning products, which have received an average rating of 4.7 stars from thousands of customers. Afrocenchix has been featured in prominent publications and continues to grow within the rapidly expanding $42 billion afro haircare market.

LYOFOOD offers ready to eat meals, dinner, soup and breakfast. Thanks to modern technology LYOFOOD developed optimally balanced meals of minimal weight and maximum nutritional value with no preservatives or artificial additives. Products already won the Outdoor GOLD Industry Award - one of the most important recognition in the industry and are awarded for exceptional product quality and particularly innovative design.

Origyn is a consumer, supplier, and delivery platform that helps in selling groceries, hygiene items, and health products to the community.

Our purpose is to make global food supply chains shorter, transparent, circular and consequently reduce all the waste that happens along the way. Subscribe for your weekly supermarket list directly from the source, zero waste. Eat right. Always.