Google for Startups

Carefully designs digital networks to expand local communities, fostering connected groups of parents, neighbors, small businesses, and organizations. It focuses on building trust among parents for shared care, offering mutual aid and redefining traditional care models for the digital age.

Tinto is a wellness company focused on maternal health and personalized nutrition. The company offers a mobile app for pregnant and postnatal mothers that provides clinical advice on motherhood and parenting and connects users with expert support. It also operates a personal wellness platform that designs supplement plans aligned with individual health goals. Using clinically informed assessments, Tinto aims to identify the root causes of suboptimal wellness and to guide users toward healthier outcomes with the help of nutritionists and curated programs. The service emphasizes a premium, personalized experience that adapts to each user’s evolving needs, supporting progress throughout pregnancy and the postnatal period.

POiN is a European tech company specializing in 'Famtech', making life easier for families with young children. It operates a platform that maps and reviews child-friendly locations and activities, catering to different age groups and accessibility needs. With over 6,000 places and 50,000 activities across four countries, and a community of over 25,000 families, POiN helps parents discover and rate suitable places for their children, from parks to restaurants and after-school activities.

Babymigo is Nigeria's largest parenting platform, designed to support pregnant and new mothers by providing a space for them to ask questions and receive timely answers. The platform connects users with a community of verified doctors, experts, and experienced mothers, ensuring that inquiries related to pregnancy and motherhood are addressed effectively. By facilitating these interactions, Babymigo helps mothers alleviate concerns and gain confidence in their parenting journey.

Peppy Pals is an innovative company focused on enhancing social and emotional intelligence in children aged 2 to 8 through engaging apps and books. Their award-winning products utilize storytelling and feature five animal characters that embody essential emotional skills, allowing children to explore feelings without traditional score-based metrics or language barriers. Developed in collaboration with early childhood education experts, including psychologists, Peppy Pals promotes a unique, relaxed learning environment that fosters empathy and healthy relationships among family members. The absence of in-app purchases ensures a stress-free experience, making the applications accessible to a diverse audience, including children with special needs such as Autism, ADHD, and Asperger's. Peppy Pals envisions a future free from bullying, hatred, and exclusion, facilitating meaningful conversations about emotions in an entertaining context.

Jaranda operates an online platform based in Seoul, South Korea, that connects teachers, parents, and students. It aims to bridge the information asymmetry in childcare and education by providing a learning sheet for working parents, helping children discover suitable educational experiences.

Smart-Trike is a consumer goods company that providing ride-on-vehicles for children. Its products are designed for babies. The company specializes in toy development, baby trike innovations, scooters, and kids trampolines. The company was founded in 1990 and headquartered in HaDarom, Israel.

Founded in 2017, Tankee is an Austin-based media company specializing in safe digital entertainment for children aged six to twelve. It offers a platform featuring over 500 hours of curated and original gaming videos from popular franchises like Minecraft and ROBLOX, ensuring age-appropriate content.

Usit, Inc. is a mobile application based in Atlanta, Georgia, that provides babysitting services for busy parents. Founded in 2017, the platform connects parents with available college students who offer babysitting services. By facilitating this connection, Usit aims to simplify the process of finding reliable childcare, catering specifically to the needs of families in Georgia.

Brown Toy Box is an educational toy company founded in 2018 and based in Atlanta, Georgia. The company focuses on creating culturally representative toys that center Black children in play while fostering curiosity among all children. By offering a range of STE(A)M toys, media, and experiences, Brown Toy Box aims to make play both accessible and enjoyable. Their products are designed to be high-quality, data-driven, and child-centered, grounded in accredited urban education pedagogy. Through purposeful play, the company seeks to cultivate learning experiences that reflect diverse cultural backgrounds and encourage educational engagement.

Evertoys srl is a subscription-based platform based in Bucharest, Romania, that offers a rental service for toys and games aimed at children aged 1 to 14. Founded in 2015, Evertoys allows families, particularly those with medium to high incomes, to access a diverse library of educational and recreational toys for a fixed monthly fee. The platform features several subscription options, including customizable boxes and prepackaged selections focused on educational and science-related activities for younger children. Additionally, Evertoys incorporates a monetized marketplace for toy-related goods and enables customers to buy toys they love at discounted rates. The user-friendly mobile application enhances the experience, allowing clients to select toys easily and manage their subscriptions through an internal credit system. Evertoys aims to become the leading toy rental provider in the region, emphasizing quality customer relations and a commitment to providing enriching play experiences for children.

Whisbear is a innovative sleep aid designed by mothers for newborns. It's a teddy bear emitting womb-like pink noise to soothe babies, featuring an intelligent CRYsensor that activates automatically when the baby cries.

Matraquinha develops an app-based online platform that supplies resources for children with autism and language difficulties. The platform includes printable cards, computer games, picture‑matching activities, a free trial period, photo‑based communication tools, logic and memorization exercises, and related services that allow users to interact and communicate using photos from their own archives.