Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Car Rental

Blue Fleet

Series A in 2023
Blue Fleet is a developer of a cloud-based fleet management software tailored for car rental companies. The company focuses on enhancing productivity and operational efficiency through its comprehensive Software as a Service platform. This platform features integrated modules and workflow automation, allowing clients to streamline operations and leverage data-driven insights for informed decision-making. By converging new technologies, Blue Fleet empowers fleet managers and drivers alike, facilitating a transition from operational tasks to strategic initiatives aimed at cost reduction and improved business outcomes.

Fleetsimplify

Non Equity Assistance in 2023
Fleetsimplify is a customizable fleet management app to connect vehicle fleet owners with potential drivers, source insurance policies, track and monitor repairs, etc.

My Choice

Grant in 2023
My Choice Financial, Inc. is a company that specializes in providing a range of financial services, primarily focusing on insurance brokerage. The firm offers various types of insurance, including car, home, tenant, and condo insurance, aiming to assist clients in finding the most suitable options for their needs. Additionally, My Choice Financial is involved in developing insurance software designed to enhance policy services, further supporting clients in their quest to save money on insurance costs. Through its comprehensive offerings, the company seeks to deliver tailored financial solutions that cater to the diverse needs of its clientele.

ZayRide

Non Equity Assistance in 2022
ZayRide is an on-demand car service that offers a mobile application for iPhone and Android devices, allowing users to request taxi and private driver services. The platform employs advanced dispatch software to connect passengers with the nearest available drivers, ensuring a fast and efficient service. Users can view potential routes and book rides through the app, facilitating a seamless transportation experience. To prioritize safety, both drivers and passengers undergo thorough background checks. ZayRide aims to provide affordable, customer-centric transportation solutions, enhancing convenience while saving users time and money.

Beyond

Grant in 2022
Beyond is a company based in New York, founded in 2015, that specializes in the manufacturing and rental of electric scooters through a subscription model. This innovative approach aims to enhance convenience, accessibility, safety, and environmental sustainability in transportation. By offering advanced micromobility vehicles, Beyond seeks to empower individuals to travel freely and encourages exploration of their surroundings.

Fleetsimplify

Non Equity Assistance in 2022
Fleetsimplify is a customizable fleet management app to connect vehicle fleet owners with potential drivers, source insurance policies, track and monitor repairs, etc.

Kovi

Non Equity Assistance in 2021
Kovi is a digital car rental company headquartered in São Paulo, Brazil, that operates primarily in Brazil and Mexico. Founded in 2018, Kovi provides an online platform designed to serve rideshare and delivery drivers, promoting safer, more affordable, and accessible mobility solutions for millions. The company employs an asset-light model by collaborating with automakers and traditional car rental firms, allowing it to offer flexible and convenient on-demand rental services. Kovi's technology-driven approach enhances the travel experience for users, catering to the evolving needs of the modern commute.

Jax Rideshare Rentals

Non Equity Assistance in 2020
Jax Rideshare Rentals is a car rental marketplace that connects rideshare and delivery drivers who lack vehicle access with fleet owners possessing excess inventory. The company has developed a platform that provides reliable vehicles specifically for ridesharing and gig work. Through this platform, individuals can rent cars with the benefits of same-day pickup, no mileage limits, and the flexibility to drive for any ridesharing or delivery service. This approach allows customers to access rental vehicles for short periods while enjoying complete freedom in their driving choices.

Captur

Non Equity Assistance in 2020
Captur is an AI-driven image data platform that specializes in quality control automation for supply chains. The company offers solutions that enable brands to capture images from customers at various stages of vehicle rentals, providing real-time updates that enhance transparency and build trust within fleet management. With features such as image quality detection, instant decision-making, and template workflows, Captur minimizes the need for manual intervention while ensuring asset and workflow-specific detection. This innovative approach aims to reduce the risk of churn and streamline operational processes for businesses in the automotive rental industry.
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