Google for Startups

Google for Startups is an initiative launched in 2011 that focuses on supporting startups globally by providing access to Google's products, connections, and best practices. The program partners with over fifty leading startup organizations to foster entrepreneurial ecosystems in more than 135 countries. It offers various resources, including financial support and exclusive programming, to help these partners and their startups thrive. Central to this initiative are six Google for Startups Campuses located in London, Tel Aviv, Seoul, Madrid, São Paulo, and Warsaw. These Campuses serve as collaborative spaces where startup founders can access mentorship, educational resources, and networking opportunities within their local communities. Startups benefit from free workspaces, community events, and a network of like-minded entrepreneurs, all aimed at nurturing their growth and innovation across diverse sectors such as healthcare, retail, finance, and technology.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in CRM

Revisior

Grant in 2024
Revisior is a technology company specializing in Customer Experience Management (CEM) software. It provides a cloud-based platform for small and medium-sized enterprises (SMEs) to collect, analyze, and act on customer feedback. The platform uses semantic analytics and AI-powered recommendations to help businesses optimize marketing budgets, recover lost customers, and enhance customer lifetime value. By improving service quality, Revisior assists businesses in building a positive brand reputation.

OmniSynkAI

Pre Seed Round in 2024
OmniSynkAI specializes in providing a unified, AI-driven platform for e-commerce businesses. This all-in-one solution encompasses financial management, order and inventory tracking, website creation, omnichannel sales, HR operations, and marketing automation. By consolidating these functionalities into a single system, OmniSynkAI helps businesses eliminate the need for multiple, disconnected plugins, thereby enhancing operational efficiency and streamlining workflows.

LimeChat

Non Equity Assistance in 2023
LimeChat is a technology company that specializes in creating personalized shopping experiences for direct-to-consumer (D2C) brands through chat platforms. Utilizing advanced conversational AI and natural language processing, LimeChat's chatbot delivers contextual and interactive consumer interactions. By focusing on the D2C sector, the company has developed features that enhance the buying experience, enabling brands to boost online sales conversions while simultaneously reducing customer support costs. LimeChat aims to redefine how consumers engage with e-commerce businesses, facilitating seamless and compelling shopping experiences through effective dialogue.

UPWARD

Non Equity Assistance in 2022
UPWARD, Inc. is a technology company based in Tokyo, Japan, founded in 2002, that specializes in cloud-based customer relationship management (CRM) services. The company focuses on enhancing field sales operations by integrating smart device capabilities with location information. UPWARD develops geographical information systems (GIS) and location-based services (LBS) solutions, marketed under the GRASS and MapServer brand names. Its innovative mobile application consolidates customer contact data for sales personnel, transforming this information into valuable corporate assets. This integration facilitates better management of customer interactions and optimizes the timing of visits, thereby supporting organizations in driving sales growth. UPWARD collaborates with various partners, including DM Solutions Group, MapInfo Corporation, and Hokkaido CMC, to strengthen its service offerings.

NetHunt CRM

Grant in 2022
NetHunt is a comprehensive CRM system that operates directly within Gmail, designed to enhance the efficiency of sales, customer support, and hiring processes that primarily occur through email. By integrating CRM functionalities into the familiar Gmail interface, NetHunt eliminates the need for a separate CRM platform, allowing users to manage their business operations seamlessly. The platform offers a range of marketing automation tools, including mass mailing, email tracking, and follow-up capabilities, facilitating collaboration among team members. Additionally, it integrates with LinkedIn, simplifying lead management and sales tracking, ultimately helping sales and marketing teams optimize their workflows and improve sales conversions.

Smart Alto

Non Equity Assistance in 2022
Smart Alto is a technology-driven business that facilitates appointments for real estate agents through its innovative platform. This platform employs virtual assistants and various digital marketing strategies such as social media advertising, landing pages, appointment scheduling, text message follow-ups, offline marketing, and lead analytics to connect agents with qualified buyer and seller leads. By streamlining this process, Smart Alto enables agents to focus on showing more homes and closing deals, thereby increasing their productivity and earnings.

Chekkit

Grant in 2021
All-in-one customer interaction software for local businesses.

Harbiz

Non Equity Assistance in 2021
Harbiz is a developer of an all-in-one productivity software specifically designed for wellness and fitness professionals. The company's platform aims to digitize and professionalize businesses within the fitness sector by providing a comprehensive suite of tools. These include training resources, customer management capabilities, automated notifications, personalized nutrition plans, and payment automation. Additionally, Harbiz offers features that allow users to track their progress and measure their evolution, facilitating better connections between clients and fitness professionals. Through its innovative solutions, Harbiz seeks to enhance operational efficiency and improve the overall client experience in the wellness industry.

FourthParty

Non Equity Assistance in 2021
Developer of a Saas application designed to provide a more efficient practice management system for negotiators, mediators, and arbitrators. The company's application is based on a CRM tool that manages relationships and streamlines negotiations for optimal productivity during the pre-negotiations, active negotiations, and resolution processes, enabling organizations to optimize their conflict resolution operations.

Clustdoc

Non Equity Assistance in 2021
Clustdoc is a management software company that specializes in automating workflows and enhancing customer onboarding processes. The platform allows users to assign tasks, collect files and signatures, and approve submissions, streamlining administrative functions for various industries, including financial services, real estate, law firms, and government administrations. Clustdoc's user portal facilitates the management of tenancy applications and expedites the enrollment process by enabling clients to gather, review, and process essential information efficiently. The company's solutions aim to modernize and accelerate the creation of customer or supplier files, ultimately reducing processing times and improving overall productivity.

mLabs

Non Equity Assistance in 2021
mLabs is a comprehensive software-as-a-service (SaaS) platform designed for managing social media marketing and relationships. The platform enables users to schedule posts, respond to comments, track content feeds, and analyze performance metrics, all from a single interface. It offers smart recommendations based on user history to enhance content delivery and engagement, making it particularly beneficial for small and medium-sized businesses. Users can also generate customized performance reports and monitor competition, thereby increasing their effectiveness in social media management. Currently, mLabs operates exclusively in Portuguese, catering to a broad range of companies seeking affordable, efficient solutions for their social media needs.

Softr

Non Equity Assistance in 2021
Softr is a software development platform that enables users to create modern business applications without the need for coding or design expertise. The platform allows individuals and teams to connect their data sources, such as spreadsheets and databases, and customize the application's layout and functionality. It integrates seamlessly with popular tools like Airtable, Google Sheets, Notion, HubSpot, monday.com, and SQL databases. Softr empowers over 700,000 teams to build various types of applications, including client portals, employee intranets, project management tools, dashboards, CRMs, and inventory management systems. By providing an accessible solution for application development, Softr democratizes technology and streamlines the process of launching responsive web applications, marketplaces, and websites.

Leads2b

Non Equity Assistance in 2021
Leads2b is a technology solutions provider founded in 2014 and headquartered in Curitiba, Brazil. The company specializes in Go-to-Market strategies for the B2B sector, leveraging big data and artificial intelligence to enhance sales efficiency. Its platform automates prospecting processes, marketing automation, and CRM systems, empowering clients with market insights to achieve their business goals more effectively.

CustomerX.i

Non Equity Assistance in 2021
CustomerX.i is a company that specializes in providing a Know-Your-Customer platform aimed at enhancing relationships between restaurants and their patrons. By leveraging advanced technology, CustomerX.i offers consumer insights that assist restaurants in understanding their audiences more effectively. The platform enables clients to develop tailored strategies that enhance business performance and brand awareness, ultimately helping them attract and retain customers. Through its innovative solutions, CustomerX.i empowers restaurants of all types and sizes to improve their operations and foster deeper connections with their guests.

Courtroom5

Grant in 2020
Courtroom5 is a technology-driven service that empowers individuals navigating the civil justice system without legal representation. It offers a comprehensive platform featuring bite-sized legal information, document templates, searchable case law, evidence analysis tools, online training resources, and a supportive community forum for peer advice. This integrated solution aims to enhance self-represented litigants' performance in court proceedings.

Routier

Non Equity Assistance in 2020
Routier Ltd. is a technology company based in Tel Aviv, Israel, established in 2013. It offers a web-based platform designed to enhance customer engagement and drive revenue for hospitality providers through Wi-Fi networks. The platform enables businesses to deliver targeted promotions and interact with guests in real time, facilitating communication without requiring downloads or installations. Routier’s solutions include real-time feedback mechanisms, operational analytics, and automated guest engagement processes that empower hotels to optimize performance and improve guest satisfaction. The company also provides a Unified Performance Index (UPI) for benchmarking operational and marketing efforts across properties. By equipping hospitality businesses with the necessary tools and insights, Routier helps them enhance brand reputation, streamline operations, and foster guest loyalty.

4Degrees

Seed Round in 2020
4Degrees is a software company that specializes in AI-enabled relationship management and intelligence software. It operates a relationship intelligence CRM platform designed for relationship-centric industries such as banking and commercial real estate. The platform aims to help users strengthen professional relationships over time by identifying and categorizing important contacts, thereby democratizing access to social capital. This functionality enables clients to efficiently locate the ideal candidates for job openings, whether within their organization or in other companies.

Relate

Non Equity Assistance in 2020
Relate is a straightforward, collaborative sales tool that makes selling simple. Relate instantly connects your consumer data. Simply link your sources to Relate to track and manage all of your client history and conversations in a single location.

Livespace

Non Equity Assistance in 2019
Livespace sp. z o.o., established in 2010 and located in Warsaw, Poland, specializes in designing and developing customer relationship management (CRM) software. The company's sales automation tool enhances communication between sales representatives and customers, streamlining the sales process to facilitate more predictable deal closures. Unlike traditional cloud CRM solutions, Livespace significantly minimizes time spent on data entry through e-mail automation, allowing sales reps to focus on client interactions. Utilizing machine learning and artificial intelligence, the platform automates repetitive tasks and provides actionable insights, thereby improving the productivity and efficiency of sales teams across various sectors, including finance, automotive, and media.

Growbots

Non Equity Assistance in 2019
Growbots Inc., established in 2014 and headquartered in San Francisco, operates an online outbound sales platform that automates lead generation and email drip campaign management, integrating with CRMs. Its platform enables users to find prospects within a comprehensive database of decision-makers, initiate personal contact automatically, and monitor campaigns efficiently. With over 450 customers, Growbots has demonstrated significant growth, expanding its team to over 80 employees across three offices. The company's AI-driven solution aims to enhance sales productivity by automating manual prospecting tasks, allowing sales teams to focus on direct customer interactions.

Himarket

Non Equity Assistance in 2019
HiMarket is a digital communication platform that facilitates a direct connection between retailers and their customers. The platform enables retailers to gain insights into customer behaviors, including spending patterns and purchase frequency. By creating personalized promotions and digital tabloids, HiMarket enhances customer engagement and loyalty. Additionally, the platform integrates with loyalty programs, offering businesses a tailored communication tool to strengthen their relationships with customers and drive revenue growth.

Huggy

Non Equity Assistance in 2019
Huggy is a digital customer service platform founded in 2015 and based in Feira de Santana, Brazil. The company aims to simplify and enhance customer service through innovative solutions. Its platform streamlines various business functions, including marketing, support, customer success, and sales. Key features include WhatsApp integration, chatbots, and omnichannel support, all designed to improve customer management and drive revenue growth for businesses.

User.com

Non Equity Assistance in 2017
User.com is a marketing automation platform that aims to enhance customer engagement and improve conversion rates for small and medium-sized businesses. The platform consolidates various tools for marketing, sales, and support into a single system, allowing users to automate communication and streamline internal processes. It offers features such as email campaigns, dynamic content, chatbots, live chat, visitor tracking, and customer relationship management (CRM). By gathering real-time data on individual customers, User.com enables businesses to manage their sales and marketing efforts more effectively across multiple communication channels, including email, live chat, and push notifications. This comprehensive approach helps clients create a cohesive workspace for their marketing, sales, and support teams.

Moneto

Non Equity Assistance in 2017
Moneto, founded by Marcos Arruda, Carlos Arruda, and Paulo Silva Filho in 2013, is a financial services application based in Sao Paulo, Brazil. The company specializes in automating and controlling the receipt and management of sales for small businesses and insurance companies. Moneto's platform accelerates the process of receiving sales payments and automates billing, ensuring that businesses receive payments promptly. This enables organizations to access credit more efficiently, facilitating reinvestment into growth initiatives.

SenseData

Non Equity Assistance in 2016
SenseData is a Brazilian software developer specializing in Customer Success solutions. It employs advanced data analysis techniques to help businesses build trust with their customers, anticipate risks, and identify growth opportunities. The company aims to drive the Customer Success movement in Brazil, particularly for native or emerging-market enterprises.

MarketMind Technologies

MarketMind Technologies offers a corporate communication platform that empowers public companies to manage their investor relations narrative effectively. Utilizing generative AI, the platform creates chatbots that engage with retail investors across various online platforms, providing accurate and up-to-date information about the company's operations. By synthesizing clients' corporate materials and analyzing social media conversations, MarketMind's AI-driven chatbots deliver tailored insights, helping to bridge the information gap between retail and institutional investors.
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