Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in CRM

Revisior

Grant in 2024
Revisior is a technology company specializing in Customer Experience Management (CEM) software. It provides a cloud-based platform for small and medium-sized enterprises (SMEs) to collect, analyze, and act on customer feedback. The platform uses semantic analytics and AI-powered recommendations to help businesses optimize marketing budgets, recover lost customers, and enhance customer lifetime value. By improving service quality, Revisior assists businesses in building a positive brand reputation.

OmniSynkAI

Pre Seed Round in 2024
OmniSynkAI specializes in providing a unified, AI-driven platform for e-commerce businesses. This all-in-one solution encompasses financial management, order and inventory tracking, website creation, omnichannel sales, HR operations, and marketing automation. By consolidating these functionalities into a single system, OmniSynkAI helps businesses eliminate the need for multiple, disconnected plugins, thereby enhancing operational efficiency and streamlining workflows.

LimeChat

Non Equity Assistance in 2023
LimeChat is a technology company that specializes in creating personalized shopping experiences for direct-to-consumer (D2C) brands through chat platforms. Utilizing advanced conversational AI and natural language processing, LimeChat's chatbot delivers contextual and interactive consumer interactions. By focusing on the D2C sector, the company has developed features that enhance the buying experience, enabling brands to boost online sales conversions while simultaneously reducing customer support costs. LimeChat aims to redefine how consumers engage with e-commerce businesses, facilitating seamless and compelling shopping experiences through effective dialogue.

UPWARD

Non Equity Assistance in 2022
UPWARD offers cloud-based customer relationship management services that integrate location information for field sales teams. Founded in 2002, it specializes in developing geographical information systems and location-based services to streamline sales processes.

NetHunt CRM

Grant in 2022
NetHunt is a comprehensive CRM system that operates directly within Gmail, designed to enhance the efficiency of sales, customer support, and hiring processes that primarily occur through email. By integrating CRM functionalities into the familiar Gmail interface, NetHunt eliminates the need for a separate CRM platform, allowing users to manage their business operations seamlessly. The platform offers a range of marketing automation tools, including mass mailing, email tracking, and follow-up capabilities, facilitating collaboration among team members. Additionally, it integrates with LinkedIn, simplifying lead management and sales tracking, ultimately helping sales and marketing teams optimize their workflows and improve sales conversions.

Smart Alto

Non Equity Assistance in 2022
Smart Alto is a technology-driven business that facilitates appointments for real estate agents through its innovative platform. This platform employs virtual assistants and various digital marketing strategies such as social media advertising, landing pages, appointment scheduling, text message follow-ups, offline marketing, and lead analytics to connect agents with qualified buyer and seller leads. By streamlining this process, Smart Alto enables agents to focus on showing more homes and closing deals, thereby increasing their productivity and earnings.

Chekkit

Grant in 2021
All-in-one customer interaction software for local businesses.

Harbiz

Non Equity Assistance in 2021
Harbiz is a software company that provides an all-in-one productivity and fitness management platform for wellness and fitness professionals. The solution digitizes and professionalizes fitness businesses by offering features for training delivery, client management, automated notifications, personalized nutrition plans, and payment automation, along with progress tracking and customization to tailor services. It enables professionals in the fitness sector to connect with clients, monitor performance, and streamline administrative tasks.

FourthParty

Non Equity Assistance in 2021
FourthParty develops business software for mediators. Its platform streamlines scheduling, billing, case management, and client communication, enabling courts, community programs, and solo practitioners to efficiently connect people in conflict with suitable mediators.

Clustdoc

Non Equity Assistance in 2021
Clustdoc provides a cloud‑based platform that streamlines client onboarding and document management for sectors such as financial services, mortgages, real estate, law firms, and public administrations. The system assigns tasks, collects files and signatures, approves submissions, and generates reusable templates, reducing manual effort and processing time. By integrating tenancy applications and other customer or supplier data into a single workflow, Clustdoc enables organizations to create, review, and secure client files more quickly and reliably.

mLabs

Non Equity Assistance in 2021
mLabs is a comprehensive software-as-a-service (SaaS) platform designed for managing social media marketing and relationships. The platform enables users to schedule posts, respond to comments, track content feeds, and analyze performance metrics, all from a single interface. It offers smart recommendations based on user history to enhance content delivery and engagement, making it particularly beneficial for small and medium-sized businesses. Users can also generate customized performance reports and monitor competition, thereby increasing their effectiveness in social media management. Currently, mLabs operates exclusively in Portuguese, catering to a broad range of companies seeking affordable, efficient solutions for their social media needs.

Softr

Non Equity Assistance in 2021
Softr is a no-code platform that converts data into modern business applications, enabling teams and startups to build client portals, employee intranets, project management tools, dashboards, CRMs, inventory systems, and other custom apps by connecting to spreadsheets and databases such as Airtable, Google Sheets, Notion, HubSpot, monday.com, and SQL databases; users can publish responsive web apps, marketplaces, and websites without writing code.

Leads2b

Non Equity Assistance in 2021
Founded in 2014, Leads2b is a technology solutions company based in Curitiba, Brazil. It specializes in Go-to-Market strategies for the B2B market, utilizing big data and artificial intelligence to automate prospecting processes, marketing automation, and CRM. This enhances business efficiency and helps clients achieve their sales goals.

CustomerX.i

Non Equity Assistance in 2021
CustomerX.i is a company that specializes in providing a Know-Your-Customer platform aimed at enhancing relationships between restaurants and their patrons. By leveraging advanced technology, CustomerX.i offers consumer insights that assist restaurants in understanding their audiences more effectively. The platform enables clients to develop tailored strategies that enhance business performance and brand awareness, ultimately helping them attract and retain customers. Through its innovative solutions, CustomerX.i empowers restaurants of all types and sizes to improve their operations and foster deeper connections with their guests.

Courtroom5

Grant in 2020
Courtroom5 is a tech-driven service empowering non-lawyers to navigate civil justice systems. It offers bite-sized legal information, document templates, case law search, training resources, and an online community for peer support.

Routier

Non Equity Assistance in 2020
Routier Ltd. is a technology company based in Tel Aviv, Israel, established in 2013. It offers a web-based platform designed to enhance customer engagement and drive revenue for hospitality providers through Wi-Fi networks. The platform enables businesses to deliver targeted promotions and interact with guests in real time, facilitating communication without requiring downloads or installations. Routier’s solutions include real-time feedback mechanisms, operational analytics, and automated guest engagement processes that empower hotels to optimize performance and improve guest satisfaction. The company also provides a Unified Performance Index (UPI) for benchmarking operational and marketing efforts across properties. By equipping hospitality businesses with the necessary tools and insights, Routier helps them enhance brand reputation, streamline operations, and foster guest loyalty.

4Degrees

Seed Round in 2020
4Degrees is a software company specializing in AI-enabled relationship management and intelligence solutions. It offers a CRM platform designed for industries focused on relationships, such as banking and commercial real estate.

Relate

Non Equity Assistance in 2020
Relate is a straightforward, collaborative sales tool that makes selling simple. Relate instantly connects your consumer data. Simply link your sources to Relate to track and manage all of your client history and conversations in a single location.

Livespace

Non Equity Assistance in 2019
Livespace sp. z o.o., established in 2010 and located in Warsaw, Poland, specializes in designing and developing customer relationship management (CRM) software. The company's sales automation tool enhances communication between sales representatives and customers, streamlining the sales process to facilitate more predictable deal closures. Unlike traditional cloud CRM solutions, Livespace significantly minimizes time spent on data entry through e-mail automation, allowing sales reps to focus on client interactions. Utilizing machine learning and artificial intelligence, the platform automates repetitive tasks and provides actionable insights, thereby improving the productivity and efficiency of sales teams across various sectors, including finance, automotive, and media.

Growbots

Non Equity Assistance in 2019
Founded in 2014, Growbots operates an online outbound sales platform that automates lead generation and email drip campaigns management. Its platform enables users to find prospects within a database of decision-makers, contact them personally and automatically, and manage campaigns effectively.

HiMarket

Non Equity Assistance in 2019
HiMarket is a digital communication platform that enables retailers to better understand their customers and generate revenue through data-driven insights.

Huggy

Non Equity Assistance in 2019
Huggy is a digital customer service platform founded in 2015 and based in Feira de Santana, Brazil. The company aims to simplify and enhance customer service through innovative solutions. Its platform streamlines various business functions, including marketing, support, customer success, and sales. Key features include WhatsApp integration, chatbots, and omnichannel support, all designed to improve customer management and drive revenue growth for businesses.

User.com

Non Equity Assistance in 2017
User.com offers an integrated marketing automation platform designed to enhance customer engagement and streamline communication. Its comprehensive suite of tools includes email campaigns, live chat, chatbot, visitor tracking, CRM, popups, and more, enabling businesses to collect real-time data, automate processes, and manage sales effectively.

Moneto

Non Equity Assistance in 2017
Moneto, founded by Marcos Arruda, Carlos Arruda, and Paulo Silva Filho in 2013, is a financial services application based in Sao Paulo, Brazil. The company specializes in automating and controlling the receipt and management of sales for small businesses and insurance companies. Moneto's platform accelerates the process of receiving sales payments and automates billing, ensuring that businesses receive payments promptly. This enables organizations to access credit more efficiently, facilitating reinvestment into growth initiatives.

SenseData

Non Equity Assistance in 2016
SenseData is a Brazilian software developer specializing in Customer Success solutions. It employs advanced data analysis techniques to help businesses build trust with their customers, anticipate risks, and identify growth opportunities. The company aims to drive the Customer Success movement in Brazil, particularly for native or emerging-market enterprises.

MarketMind Technologies

MarketMind Technologies offers a corporate communication platform that empowers public companies to manage their investor relations narrative effectively. Utilizing generative AI, the platform creates chatbots that engage with retail investors across various online platforms, providing accurate and up-to-date information about the company's operations. By synthesizing clients' corporate materials and analyzing social media conversations, MarketMind's AI-driven chatbots deliver tailored insights, helping to bridge the information gap between retail and institutional investors.
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