Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in Advertising

DINOTIS

Non Equity Assistance in 2023
Dinotis is a social media publishing 2.0 where creators can monetize the contents directly from their audiences on our RTE platform and gain advertisement awareness from corporate brands.

Blend

Non Equity Assistance in 2023
Blend is a developer of an AI application designed to assist e-commerce sellers in generating high-quality product visuals and marketing materials quickly and efficiently. By leveraging generative AI, the application allows sellers to create various product photos, social media graphics, product descriptions, and advertisements in seconds. Users simply take a photo of their product, after which the AI generates multiple variations and combinations for their online catalogs. This technology has proven effective, with sellers experiencing notable improvements in return on ad spend and product page conversions. Blend's innovative approach enables merchants and brands to enhance their marketing efforts and drive growth through automated solutions.

BANTgo Impact2earn

Grant in 2023
BANTgo Impact2earn operates a subscription-based micro-EV food delivery service that leverages an innovative Out-Of-Home (OOH) advertising platform. Each micro-EV is equipped with a proprietary chip designed to monitor geolocation and battery status while providing optimized logistics for delivery couriers. This technology enables the dynamic display of non-competitive advertisements in real-time, targeting potential customers as they approach delivery points. Additionally, BANTgo is developing a sustainable waste and recycling solution that allows residential consumers to schedule pickups for recyclable materials. Their digital platform encourages recycling by offering users an engaging experience, including a generative AI chatbot that identifies recyclable materials and directs users to collection points. Customers can also earn NFT rewards based on their recycling activities, blending environmental responsibility with profitability.

Gryd

Grant in 2023
Gryd is a property technology company that provides innovative tools and services for property owners and managers. It offers a comprehensive platform designed to enhance the management of various property types, including multifamily buildings, commercial spaces, and parking lots. Gryd's solutions encompass media and marketing services tailored for real estate investment trusts (REITs), property managers, and owners. The company focuses on maximizing the potential of under-utilized spaces and improving property experiences for residents and users. By leveraging advanced technology, Gryd aims to modernize the property management industry and deliver efficient, effective solutions that address the evolving needs of its clients.

Adwisely

Grant in 2022
Adwisely is a technology company that specializes in automating digital advertising campaigns. Its platform is designed to streamline the creation and optimization of advertisements by analyzing clients' advertising statistics, campaign goals, and budgets. By leveraging advanced algorithms, Adwisely identifies the most efficient advertising options and reallocates budgets to maximize the effectiveness of successful campaigns. This approach allows businesses to promote their best-selling products, complementary items, and new arrivals to existing customers, ultimately driving increased sales. The company's mission is to simplify digital advertising, enabling clients to focus on enhancing their product or service quality while minimizing human involvement in ad management.

Curastory

Seed Round in 2022
Curastory is a content creation platform that empowers creators to produce and manage their video content effectively. The platform enables users to shoot and edit high-quality videos, monetize their shows, and distribute them across various social media channels at no cost. Additionally, Curastory offers a programmatic media buying solution specifically for creator ad reads, facilitating monetization opportunities for creators. The platform also provides tools for video matchmaking and attribution tracking, allowing brands to benefit from targeted advertising while ensuring creators maintain ownership of their narratives. Overall, Curastory supports creators in maximizing their reach and revenue through innovative video solutions.

Ajua

Non Equity Assistance in 2022
Ajua operates as a social commerce platform designed to assist small and medium-sized enterprises (SMEs) in expanding their customer base and enhancing business growth. The company provides a comprehensive operating system that enables businesses to create a free online profile, facilitating their discovery by potential customers. Ajua's platform allows businesses to purchase online advertisements on popular social media channels and search engines using mobile airtime. Furthermore, it offers a native payment solution that enables businesses to accept both offline and online payments securely, without disclosing personal information such as bank account details. With over 100,000 businesses on its network, Ajua aims to improve customer engagement and decision-making by fostering direct communication between businesses and their customers.

Dallas Free Press

Non Equity Assistance in 2022
Dallas Free Press is a news organization that amplifies disinvested voices and investigates solutions to the city's systemic inequities. Their advertising-based model limits reporting and storytelling to communities where advertisers want to spend money to reach the city's wealthiest residents.

DISCOPERI

Non Equity Assistance in 2022
Discoperi, Inc. is a Madrid-based company that specializes in blockchain-based solutions for the automotive industry. Founded in 2016, Discoperi focuses on improving driving safety and accident prevention by developing innovative technology. Its flagship product, System EYE, combines hardware and software to scan roads and alert drivers to potential threats, thereby enhancing safety. The company also employs artificial intelligence and big data to analyze traffic conditions and assess collision risks. Additionally, Discoperi has created the Discoperi Blockchain Protocol (DBP), which enables drivers using System EYE to monetize the data they collect during their journeys. This approach not only contributes to safer driving but also offers a revenue-generating opportunity for users. Discoperi serves a variety of sectors, including automotive, advertising, fast-moving consumer goods, and insurance.

nn.partners

Non Equity Assistance in 2022
Leading PPC advertising agency you can rely on.

Metricool

Non Equity Assistance in 2021
Metricool is a comprehensive marketing platform designed to analyze, manage, and enhance digital presence for businesses. It offers a variety of tools for web analytics, blog content management, and publication planning. The platform specializes in digital marketing and advertising, providing features that allow users to optimize social media content, analyze performance metrics, and generate custom reports automatically. By integrating these capabilities, Metricool enables businesses to effectively manage and measure their digital content and marketing strategies.

BancoAfro

Seed Round in 2021
BancoAfro offers solutions and services to help their business. They provide management system services to improve businesses and grow their needs for organisation and management. For inquiries, email, telephone numbers, and addresses are available on their website.

Movemeback

Non Equity Assistance in 2021
Movemeback is a members-only community, connecting overseas talent and partners to unique, exclusive and exciting high potential opportunities on the African continent. They focus on distinctive and non-cliché opportunities from senior leadership roles with Africa’s most influential organisations through to unique investments, creative and entrepreneurial partnerships, nation shaping, social impact and more. We’re structured to enable talent relocation - including internships, secondments or remote engagements - and the facilitation of investment and advisory relationships. Our Vision: Movemeback seeks to become the internationally trusted channel through which Africa interacts and partners with individuals, organisations and institutions across the rest of the world, specifically but by no means limited to those individuals and organisations that represent the African diaspora. We’re making Africa’s most exciting and unique opportunities accessible to overseas talent and partners.

Bookit Sports

Non Equity Assistance in 2021
Develooper of sports applications designed for the sports betting community. The company provides betting entertainment software available on the Android and iOS platforms, allowing bettors to actively socialize, engage, and stay informed on all things sports betting.

QMF Production

Non Equity Assistance in 2021
QMF Production is a creative firm that offers services for social media marketing, content creation, and talent casting. This offers business owners the chance to generate diverse content more quickly, and it completely changes the way minority creatives are hired.

BingeWave

Non Equity Assistance in 2021
BingeWave is an exciting and newer VOD service that better allows content creators to market and have more control over monetization of their projects through subscription based packages and advertising fees (Content creators, you decide the prices!). The mission of the company is to specialize in showcasing content created by and focused on underrepresented and misrepresented groups, therefore the content is more accurate and depictive in its representation.

Xtramile

Non Equity Assistance in 2021
Xtramile is an artificial intelligence and digital marketing company that specializes in recruitment solutions. The company operates a platform designed to create and manage HR campaigns efficiently. Utilizing advanced technology and data analytics, Xtramile targets suitable candidates through tailored advertising campaigns on social media. This approach allows clients to improve their return on investment in employment and training recruitment initiatives. By integrating various services such as programmatic advertising, social ads, and algorithm technology, Xtramile aims to streamline the recruitment process and enhance the effectiveness of talent acquisition strategies.

AudioMob

Non Equity Assistance in 2021
AudioMob Limited is a London-based company that specializes in advertising technology for the gaming industry. Established in 2019, it provides a platform that enables developers to monetize their games through non-intrusive audio advertisements. These ads are designed to enhance the gaming experience by allowing players to listen to them while engaging with the game, rather than interrupting gameplay. By integrating these audio ads, AudioMob helps brands connect with mobile gaming audiences, which can lead to improved player retention and more favorable reviews for games. The company was previously known as JUKEBOX TECHNOLOGY LTD before rebranding in July 2019.

Inflight VR Software GmbH

Non Equity Assistance in 2021
Inflight VR Software GmbH, founded in 2014 and based in Munich, Germany, specializes in developing virtual reality ecosystems tailored for the inflight entertainment sector. In the aftermath of the COVID-19 pandemic, airlines are actively seeking innovative revenue streams to enhance passenger satisfaction. The Inflight VR entertainment system enables airlines to monetize their services through pay-per-view, advertising, and e-commerce, while providing an immersive experience that captures passengers' attention. The technology has been successfully implemented by prominent clients such as Qatar Airways and Singapore Airlines, demonstrating strong demand within the travel industry. It boasts impressive engagement metrics, with passengers averaging over 80 minutes of usage and a satisfaction rate exceeding 90%. Each passenger utilizing Inflight VR contributes a revenue potential of more than €7, highlighting its effectiveness in addressing the evolving needs of the airline industry.

Stipop (YC S21)

Non Equity Assistance in 2021
Stipop offers messaging, video, and profile stickers for apps intended to enrich online communication. It helps product brands advertise their products with branded stickers on chat, stories, and comments.

charles

Non Equity Assistance in 2021
Charles is a Berlin-based company specializing in WhatsApp marketing solutions. It offers a user-friendly platform that enables brands to establish and manage a GDPR-compliant WhatsApp channel to enhance customer engagement and drive sales. Key features of the platform include Campaigns, which allow brands to send marketing messages and track consumer responses, and Journeys, which facilitate the creation of automated conversational flows, such as product finders and promotional competitions. Additionally, Charles provides analytics and proactive support to help brands optimize their messaging strategies and improve customer relationships through effective communication on messaging applications.

Lokal

Seed Round in 2020
Lokal provides users with hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials, and classifieds that would otherwise be scattered across local newspapers. Lokal, which was founded in 2018, aims to strengthen hyperlocal communities by allowing its mostly non-English users to share, interact, and transact in their native language. The app has 10 million downloads and is available in 100+ districts across South India in Kannada, Telugu, Tamil, Malayalam, and Marathi.

BancoAfro

Non Equity Assistance in 2020
BancoAfro offers solutions and services to help their business. They provide management system services to improve businesses and grow their needs for organisation and management. For inquiries, email, telephone numbers, and addresses are available on their website.

TVISION INSIGHTS

Non Equity Assistance in 2020
TVISION INSIGHTS is a company that measures the "viewing quality" of television. Utilizing state-of-the-art human body recognition technology developed by TVISION, it is rare in the world to acquire TV viewing status in the living room and convert it into data, and a very unique data set that does not exist is founded It has been acquired and accumulated since then. Currently, we have expanded our bases globally and have expanded to Tokyo, Boston and New York. While challenging challenges in different markets,we are continuing to grow rapidly to realize the original potential of TV.

Heepsy

Non Equity Assistance in 2020
Heepsy is a developer of an influencer marketing platform used to connect agencies and brands with influencers. The company helps businesses to discover and connect with Instagram influencers for their campaign and brands can search for influencers on the basis of campaign theme, location, followers, engagement rate, and others. It was founded in 2016 and is headquartered in Bilbao, Spain.

Vooozer

Non Equity Assistance in 2019
VOOOZER is an Audio Marketing platform that increases the reach of your content through audio and optimizes Content and Inbound strategies. We have already narrated over 10,000 audio posts for our clients, that generated more than 100,000 hours of streaming, leveraging their content experience, SEO and lead generation.
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