Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Accounting

Tyms

Non Equity Assistance in 2023
Tyms is an AI-powered finance and accounting automation software for CFOs, accountants, and business owners.

Gainvest

Grant in 2022
Gainvest is a professional law firm that provides investment and wealth management services. It offers an all-inclusive wealth management experience complete with asset management, accounting, and legal services and serves as the legal branch for the Gainvest investment platform, and supports the Gainvestors and operators on the Gainvest platform. In 2019, Nashid Ibn Ali founded it in Pittsburgh, Pennsylvania.

Built Accounting

Non Equity Assistance in 2022
Built Accounting is chartered accountants, financial analysts, developers, and marketers passionate about the prosperity of SMEs in Africa.

Higo

Non Equity Assistance in 2022
Higo is a developer of payment software aimed at enhancing the procure-to-pay process for B2B companies and their suppliers. The software centralizes invoice receipt, automates the approval workflow, and simplifies payment transactions, thereby streamlining supplier and logistics interactions. By focusing on small and medium-sized businesses, Higo enables these companies to optimize their cash flow and improve operational efficiency. The company's solutions are designed to address the complexities of multi-stakeholder commercial relationships, making financial processes more straightforward and effective.

Asilimia

Non Equity Assistance in 2022
Asilimia operates a mobile payment platform designed to facilitate financial digitization for African micro-entrepreneurs. Its platform enables users to manage business transactions, create cash-based accounting records, and maintain ledgers of outstanding debits and credits.

Built..africa

Non Equity Assistance in 2022
Built.Africa is a provider of comprehensive accounting and financial services tailored for small and medium-sized enterprises (SMEs) in Africa. The company offers a range of solutions, including online accounting software that facilitates business transactions, generates personalized invoices, and produces financial statements. Built.Africa is committed to supporting entrepreneurs by enabling them to manage their finances effectively, track expenses, and monitor due bills, thereby fostering wealth creation and job opportunities within their communities. With a team of chartered accountants, financial analysts, developers, and marketers, the organization strives to enhance the financial prosperity of SMEs across the continent.

GimBooks

Non Equity Assistance in 2022
GimBooks provides a cloud-based and mobile-friendly bookkeeping platform for businesses. It enables users to create professional invoices, track expenses, manage inventory, and oversee employees, customers, and vendors.

Autoro

Non Equity Assistance in 2022
Autoro is a customer business automation company that specializes in enhancing work efficiency through its robotic platform. By integrating browser automation, application programming interface linkage, and machine learning, Autoro automates a variety of routine office tasks. The platform streamlines processes such as report preparation, accounting, document creation, risk investigations of business partners, email management, travel expense settlements, time attendance system oversight, and data updates across multiple systems. Through these capabilities, Autoro enables clients to automate simple yet time-consuming tasks, significantly accelerating their daily operations and improving overall productivity.

Omie

Non Equity Assistance in 2021
Omie is a Brazilian software company that provides cloud-based enterprise resource planning and financial services for small and medium-sized businesses. Its platform combines accounting, customer relationship management, and invoicing tools, enabling users to issue fiscal notes, manage receivables, and monitor day-to-day operations while integrating customer data across the business. The platform also serves as an ecosystem linking entrepreneurs with accounting firms, facilitating collaboration through consultants and enablers who promote adoption. Founded in 2013 and headquartered in São Paulo, Omie emphasizes simplicity, intuitive use, and affordability.

Celero

Non Equity Assistance in 2019
Celero is a financial management company based in Curitiba, Brazil, offering a platform and mobile app designed for small and medium-sized service providers. The solution automates core finance tasks by transforming photos of payment slips, invoices, and other documents into payments and reports, and by enabling users to manage payables and receivables, track cash flow, and approve scheduled payments. It provides automatic bank reconciliation and integrates with other business technologies, delivering total financial control and streamlined processes. The platform is available on mobile devices, supporting Android and iOS, and aims to reduce the time spent on financial management while improving visibility into financial operations. Founded in 2014, Celero serves clients seeking easier, paper-to-digital finance workflows and better financial reporting.

AVS

AVS is an online platform for professional support and advanced training for accountants.

Quanto

Quanto is a technology company specializing in AI-driven financial management solutions for small businesses. Its platform automates bookkeeping, tax compliance, and financial reporting, reducing manual workloads, errors, and providing real-time insights. By integrating with popular software and offering features like anomaly detection and automated bank reconciliation, Quanto helps businesses optimize their accounting processes and focus on growth.
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