Google for Startups

Google for Startups is an initiative supporting global startups. It offers access to Google's products, connections, and best practices through a network of partners in over 135 countries. The program aims to help determined startups succeed.

Matthew Brittin

President, EMEA

Sundar Pichai

CEO, Google

Past deals in Western Asia

Malloc

Non Equity Assistance in 2024
Malloc is a U.S.-based cybersecurity startup with operations in Cyprus. Founded in 2021, the company develops mobile applications focused on data privacy and security. Their flagship product uses AI-driven technology to monitor and prevent unauthorized recording or transmission of data from users' devices, alerting users to potential threats without compromising device performance. Malloc has received seed funding following its participation in Y Combinator's accelerator program.

scanO

Non Equity Assistance in 2023
scanO is an innovative company based in Pune, India, founded in 2020, that specializes in AI-driven dental checkups through its mobile app. The app allows users to scan their teeth and receive immediate feedback on their oral health, facilitating personalized recommendations and tracking health over time. With a user base exceeding 50,000, scanO has successfully scanned over 3.85 million teeth and identified 7.2 million health issues across multiple countries, including India, UAE, South Africa, Zambia, and the Philippines. By combining cutting-edge technology with dental expertise, scanO aims to make dental care accessible, convenient, and a daily priority for individuals. The company's mission is to redefine preventive oral care globally, emphasizing the importance of regular oral health assessments to prevent serious diseases. Through its commitment to innovation and comprehensive dental wellness services, scanO is shaping the future of oral care with the goal of improving lives through better oral health practices.

Carepay - Care fintech solution

Pre Seed Round in 2022
The CarePay is creating a new way to pay for care that is more affordable and accessible. With CarePay, you can get the care you need when you need it without having to worry about the cost. Our Care Now Pay Later model combines membership benefits and health insurance. We offer different payment options including monthly instalments and no-interest financing. The Care Now Pay Later model is a relatively new concept in the Asian market, so there are not many direct competitors yet. However, there are a number of companies that offer similar services, such as: Atome: Atome is a Singapore-based BNPL company that offers instalment plans for online and offline purchases. It is currently available in 7 countries in Southeast Asia, including Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, and Hong Kong. Hoolah: Hoolah is an Australian BNPL company that offers instalment plans for online and offline purchases. It is currently available in Australia, Singapore, and New Zealand. Splitit: Splitit is an Israeli BNPL company that offers instalment plans for online and offline purchases. It is currently available in 40 countries, including the United States, Canada, the United Kingdom, and Australia. Sezzle: Sezzle is an American BNPL company that offers instalment plans for online purchases. It is currently available in the United States, Canada, Australia, and the United Kingdom. Klarna: Klarna is a Swedish BNPL company that offers instalment plans for online and offline purchases. It is currently available in 17 countries, including the United States, Canada, the United Kingdom, and Australia. These companies all offer similar services to Care Now Pay Later, but they may have different features and fees. It is important to compare the different options available before choosing a BNPL provider. The Care Now Pay Later model is still a relatively new concept in the Asian market, so it is likely that more competitors will emerge in the future. This is because the BNPL market is growing rapidly in Asia, and there is a demand for more flexible payment options. We can capture a significant share of the $600M billion dollar care market in Asia. It is expected to grow at a CAGR of 5.5% from 2023 to 2030, reaching $914 billion by 2030. If you're looking for a more affordable and accessible way to pay for care, then CarePay is your solution. Visit our website https://carepay.mn/ or contact us to learn more.

Just Add Honey

Non Equity Assistance in 2022
Just Add Honey, established in 2006 and based in Atlanta, GA, is a specialty food and beverage company. It offers a curated selection of loose-leaf teas, artfully blended with global flavors, designed to be both delightful and refreshing. The company also provides tea accessories, aiming to deliver these thoughtful blends directly to customers' doorsteps.

TQIntelligence

Non Equity Assistance in 2022
TQIntelligence, Inc., established in 2016 and based in Atlanta, Georgia, specializes in voice-based artificial intelligence for mental health assessment. The company's platform integrates diverse data sources to provide cognitive insights, enabling risk stratification, tracking treatment outcomes, and personalized behavioral interventions. Key products include TQ-Intelligence, which offers insights from voice/speech analytics and other psychometrically validated instruments, and TQ Analytics, leveraging existing EMR data for actionable insights. The platform features machine learning analytics, knowledge graph, and real-time prediction capabilities to support healthcare professionals in diagnosing mental health issues more effectively, particularly for children who may struggle to communicate their distress.

Empath

Non Equity Assistance in 2022
Empath Inc., established in Tokyo, Japan in 2017, specializes in developing artificial intelligence software that identifies emotion from human voice in real-time, regardless of language spoken. The company's primary product is Web Empath API/SDK, which integrates vocal emotion AI into users' products and services. Additionally, they offer My Mood Forecast, an employee assistance program application for mood tracking via voice analysis, and Smart Call Center, a tool that visualizes customers' and operators' emotions in real-time during calls. Empath's technology has been recognized with awards such as the 1776 Challenge Cup Tokyo 2017 and Accenture Innovation Award at GITEX 2017 in Dubai.

Finityx

Non Equity Assistance in 2022
FinityX is an Israeli deep-tech startup specializing in the development of adaptive autonomous AI infrastructure for complex systems like financial markets. The company has created a fully autonomous decision-making system that produces advanced AI products tailored for various capital market participants. FinityX's technology integrates sophisticated AI, deep learning algorithms, and big data to generate significant investment insights. Their platform is designed to help investment managers and business analysts automate financial processes, identify hidden correlations and patterns, and coalesce multiple datasets into meaningful investment opportunities. This enables financial institutions to enhance efficiency and gain deeper market understanding.

Coralogix

Non Equity Assistance in 2022
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

Lingopie

Non Equity Assistance in 2021
Lingopie Inc. is an innovative online platform that facilitates language learning through the integration of television shows and movies. Founded in 2018 and headquartered in Tel Aviv, Israel, Lingopie leverages natural language processing technology and linguistic research to create an engaging learning experience. The platform features a vast library of foreign TV shows and movies, each equipped with native subtitles that enhance comprehension. Users can click on any foreign word for instant translation, which is then added to a personal word bank for later review. Additional interactive tools, such as a built-in flashcard game, further enrich the learning process. By transforming popular media into educational content, Lingopie aims to empower millions of users worldwide to achieve language fluency in an intuitive and enjoyable manner.

7Chairs

Non Equity Assistance in 2021
7Chairs Ltd operates an innovative online platform focused on emotional support, connecting individuals facing similar life challenges. Founded in 2018 and based in Ramat HaSharon, Israel, the company offers users access to private, facilitated groups where they can share their experiences in a safe environment. These groups, which meet weekly for 60-minute live video sessions, allow participants to communicate and support one another while also having the option to engage anonymously. In addition to group discussions, 7Chairs provides users with personalized content, including self-help exercises, blogs, and webinars, enhancing their journey toward healing and understanding. Through its services, 7Chairs aims to ensure that no one has to face their difficulties alone.

Rewire

Non Equity Assistance in 2021
Rewire Ltd. is a fintech company that specializes in providing remittance and digital banking services primarily for migrants. Founded in 2015 and based in Modi'in-Maccabim-Re'ut, Israel, Rewire offers a platform that enables users to send money from Israel to various countries, including the Philippines, India, Thailand, Nepal, Sri Lanka, and Russia. The company's services include mobile and online remittance orders, money deposits, and notifications for beneficiaries upon receipt of funds. Rewire aims to enhance financial accessibility for immigrants by integrating banking services into its platform, which includes payment accounts, debit cards, and plans for additional services like bill payments, insurance, loans, and investments. Through its innovative technology and commitment to inclusivity, Rewire seeks to improve the financial security of international workers and their families, helping them manage their finances across borders more effectively.

Juno Journey

Non Equity Assistance in 2021
Founded in 2017 by Dor Nachshoni, Juno Journey is headquartered in Herzliya, Israel. The company offers a platform designed to support employee personal growth and professional development. It provides tools for employees to engage with their own growth journey, revealing relevant internal career opportunities aligned with both individual aspirations and organizational objectives.

Coralogix

Non Equity Assistance in 2021
Founded in 2013, Coralogix offers a machine learning-powered log analytics solution for managing large-scale system data. Its Streama technology provides real-time insights and long-term trend analysis without relying on storage or indexing, helping engineering teams troubleshoot software issues efficiently.

Scoodle

Non Equity Assistance in 2021
Scoodle Ltd is a London-based company that has developed an application designed to connect students with tutors. Founded in 2016, the platform allows students to ask questions across various subjects and receive answers from qualified tutors. Users can follow up by booking lessons or joining classes, facilitating a direct and interactive learning experience. Scoodle aims to make quality tutoring more accessible, enabling tutors from different regions, such as an Arabic expert in Egypt, to create classes for a global audience. The content generated by tutors on the platform remains available for future students, ensuring that the educational benefits extend beyond individual sessions.

FundStory

Non Equity Assistance in 2021
FundStory is a financial technology company that reimagines how finance teams access and manage non-dilutive funds by providing online integration services that connect users with financing options from third-party lenders. Based in Atlanta, Georgia, and founded in 2020, the company helps organizations obtain financing without issuing equity by streamlining access to multiple funding sources through its platform.

Mini City

Non Equity Assistance in 2021
Mini City Inc. is a social enterprise based in Atlanta, Georgia, that focuses on addressing homelessness through technology. Founded in 2016, the company develops, owns, and operates a platform designed to provide identification and employment opportunities for homeless individuals. Its software facilitates access to legal identification, vital records, and employment forms, supporting caseworkers, program directors, clinicians, and other professionals who assist homeless individuals and those at risk of homelessness. By offering cost-effective solutions to government agencies and non-profits, Mini City aims to play a pivotal role in reducing homelessness and improving the lives of vulnerable populations.

Podpal

Non Equity Assistance in 2021
Podpal, established in 2018 and based in Atlanta, Georgia, specializes in podcast management. It provides a comprehensive SaaS platform to simplify and organize podcast workflows, catering to independent podcasters, management agencies, and enterprise teams. The platform aids in planning, publishing, and promoting podcasts, aiming to reduce stress and clutter, enabling users to create content efficiently, build audiences, and monetize their brands.

SynsorMed

Non Equity Assistance in 2021
SynsorMed, Inc. is a healthcare technology company based in Atlanta, Georgia, with additional locations in Birmingham, Alabama, and a sales office in Tampa, Florida. Founded in 2014, SynsorMed specializes in a cloud-based platform that offers reimbursable remote patient monitoring (RPM) and chronic care management (CCM) solutions. The platform enables patients to track key medical data from home and securely share this information with their healthcare providers. By integrating with FDA-approved wearable devices, SynsorMed enhances patient engagement and communication, particularly for those managing chronic conditions such as diabetes. The company's solutions are designed to improve patient outcomes while providing healthcare organizations with opportunities to increase revenue through effective telehealth services.

Scoodle

Seed Round in 2021
Scoodle Ltd is a London-based company that has developed an application designed to connect students with tutors. Founded in 2016, the platform allows students to ask questions across various subjects and receive answers from qualified tutors. Users can follow up by booking lessons or joining classes, facilitating a direct and interactive learning experience. Scoodle aims to make quality tutoring more accessible, enabling tutors from different regions, such as an Arabic expert in Egypt, to create classes for a global audience. The content generated by tutors on the platform remains available for future students, ensuring that the educational benefits extend beyond individual sessions.

Tulu

Non Equity Assistance in 2021
Tulu is an on-demand rentals platform that provides household and lifestyle products through its application and IoT-enabled smart rental units installed in buildings. Based in Tel Aviv, Israel, it offers residents, students, and offices access to brand-name appliances, grocery staples, micro-mobility and entertainment devices on demand, with the aim of optimizing space usage and reducing waste. The platform analyzes usage data to improve inventory management and personalize the user experience. Tulu operates in cities across the United States and Europe, working with large landlords and real estate partners, and collaborates with manufacturers such as Bosch, Hoover, Kärcher and Unagi to deliver a broad range of items.

smarTrike Marketing

Non Equity Assistance in 2021
Smart-Trike is a consumer goods company that providing ride-on-vehicles for children. Its products are designed for babies. The company specializes in toy development, baby trike innovations, scooters, and kids trampolines. The company was founded in 1990 and headquartered in HaDarom, Israel.

AI21 Labs

Non Equity Assistance in 2021
AI21 Labs is an Israeli artificial intelligence company that develops generative AI and large language models along with tools to understand and generate natural language. Founded in 2017 and based in Tel Aviv-Yafo, it provides AI-based writing and reading assistance that understands context and meaning, including a writing companion that can rephrase text to convey the intended message and generate summaries. The company's tools help users read more efficiently, analyze and visualize complex knowledge structures, and apply deep learning and NLP to transform writing and comprehension for businesses and individuals.

Connecteam

Non Equity Assistance in 2021
Connecteam is a Tel Aviv-based company founded in 2014 that offers a mobile workforce management platform. The platform enables businesses to build smartphone applications to inform, train, supervise, and manage employees, including modules for workforce management, performance monitoring, employee scheduling, training and learning management, employee satisfaction surveys, and internal communications. It serves large manufacturers, retail chains, and mid-sized companies with non-desk employees and on-the-go teams, aiming to improve operational efficiency, communication, and training programs. The company focuses on helping managers coordinate remote and field staff through mobile apps without requiring desk-based workflows.

Optimal Tech

Grant in 2020
Optimal Technology, founded in 2018 and based in Mableton, Georgia, is an innovative provider of advanced solar energy solutions. The company focuses on developing high-efficiency solar modules designed to generate low-cost energy through proprietary technology, including dual-axis tracking systems and specialized optics. Optimal Technology aims to significantly reduce electricity expenses for its customers, with claims of lowering bills by up to 70%. With a commitment to improving global quality of life, the company emphasizes the efficient use and increased accessibility of solar resources. Its leadership team boasts extensive experience, having developed numerous utility and commercial solar projects, launched multiple products, and managed substantial assets in the energy sector.

Routier

Non Equity Assistance in 2020
Routier Ltd. is a technology company based in Tel Aviv, Israel, established in 2013. It offers a web-based platform designed to enhance customer engagement and drive revenue for hospitality providers through Wi-Fi networks. The platform enables businesses to deliver targeted promotions and interact with guests in real time, facilitating communication without requiring downloads or installations. Routier’s solutions include real-time feedback mechanisms, operational analytics, and automated guest engagement processes that empower hotels to optimize performance and improve guest satisfaction. The company also provides a Unified Performance Index (UPI) for benchmarking operational and marketing efforts across properties. By equipping hospitality businesses with the necessary tools and insights, Routier helps them enhance brand reputation, streamline operations, and foster guest loyalty.

Portrait Coffee

Non Equity Assistance in 2020
Portrait Coffee is an Atlanta-based specialty coffee shop and roastery, established in 2019. It offers a curated selection of single-origin coffees, blends, and merchandise, available both online and at its West End location.

Gather-in

Non Equity Assistance in 2020
Gather-in is a Turkish technology company developing a social video platform. The firm operates in stealth mode, focusing on creating a new way for users to share and interact with video content. Its platform aims to combine social networking features with video streaming, offering a unique experience for creators and audiences alike.

Brown Toy Box

Non Equity Assistance in 2020
Brown Toy Box is an educational toy company founded in 2018 and based in Atlanta, Georgia. The company focuses on creating culturally representative toys that center Black children in play while fostering curiosity among all children. By offering a range of STE(A)M toys, media, and experiences, Brown Toy Box aims to make play both accessible and enjoyable. Their products are designed to be high-quality, data-driven, and child-centered, grounded in accredited urban education pedagogy. Through purposeful play, the company seeks to cultivate learning experiences that reflect diverse cultural backgrounds and encourage educational engagement.

TruDiary

Non Equity Assistance in 2020
TruDiary is a telehealth platform specializing in personalized health tracking for millennial women. It focuses on high-risk pregnancies, reproductive health, and early COVID-19 symptom assessment, particularly in rural and underserved areas.

Latched and Hooked Beauty

Non Equity Assistance in 2020
Latched and Hooked manufactures textured synthetic hair extensions for Black women. The company provides pre-curled and looped hair for easy crochet braid installation, ombré braiding hair, crochet twists and braids, wigs and luxe styling tools. Latched and Hooked was founded by Tiffini Gatlin and is based in Atlanta, Georgia, United States.

Aquagenuity

Non Equity Assistance in 2020
Aquagenuity, Inc. is a company that specializes in water quality monitoring through its innovative business intelligence tool. Founded in 2018 and based in Atlanta, Georgia, Aquagenuity leverages big data and machine learning to provide real-time, hyperlocal water quality data to consumers, corporations, and municipalities. Its application allows users to enter their zip code to access detailed information about their local water, including potential health impacts and sustainability concerns. Recognized as the "world's largest water database," Aquagenuity's platform also includes a web app, a robust API, and the proprietary AquaScore™, which rates water quality similar to a credit score. Additionally, the company conducts the Water Genome Project™, collaborating with various institutions to map global water quality. Through initiatives like the Guardians of H2O program, Aquagenuity engages local communities and schools in water quality monitoring, aligning with global sustainability goals.

Goodr

Non Equity Assistance in 2020
Goodr Inc. is a technology-driven platform based in Atlanta, Georgia, focused on sustainable food surplus management. Established in 2016, the company offers a real-time food rescue application that enables businesses to effectively manage their edible food waste by donating it to local nonprofit organizations. Goodr's software provides comprehensive solutions, including logistics for food pickup, analytics on food waste patterns, and IRS-compliant tax deduction information. The platform aims to create a triple-win scenario by enhancing businesses' financial outcomes through tax savings, minimizing greenhouse gas emissions associated with food waste, and addressing hunger in communities. Additionally, Goodr's blockchain-enabled system ensures secure, audit-friendly donation records and delivers detailed community impact reports.

Film Connx

Non Equity Assistance in 2020
Founded in 2018, Film Connx is a job marketplace based in Atlanta, Georgia, connecting film studios with verified local crew members.

JovianX

Non Equity Assistance in 2019
JovianX is a SaaS builder for cloud-native applications with subscription management capabilities, built for Cloud PMs, business owners, and SREs. JovianX provides all the services needed to build and run a SaaS offering, it covers subscription management, account onboarding, billing, application life-cycle management, monitoring, multi-tenancy, user signup, and more. JovianX was founded on 2018 and is headquartered in Herzliya, Israel.

Cassiopeia

Non Equity Assistance in 2019
Cassiopeia specializes in developing software technology that enhances workplace culture through communication analytics. Its platform leverages artificial intelligence to analyze demographic and organizational data, providing managers with insights into team dynamics and potential risks such as sexual harassment, bullying, and discrimination. By identifying teams at risk, Cassiopeia empowers leaders to foster an inclusive environment that promotes collaboration, belonging, and mental health. The company operates in the United States, the United Kingdom, and Israel, and has gained recognition as a promising startup, notably at the Web Summit, the largest global tech conference.

StoreDot

StoreDot is an Israeli battery technology company specializing in extreme fast charging for electric vehicles and mobile devices. It develops and commercializes battery technologies that combine nano-structural materials with organic and inorganic compounds and proprietary electrolytes, with artificial intelligence to optimize performance and charging dynamics. The company aims to deliver faster charging, higher energy density, and safer operation by replacing conventional materials with advanced designs inspired by nature. Founded in 2012 and headquartered in Ramat-Gan, StoreDot positions itself as a materials and device innovator striving to accelerate the adoption of electrified transport and consumer devices through XFC capabilities.
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