Google for Startups

Google for Startups is an initiative designed to support and empower startups globally. Established in 2011 and based in San Francisco, the program offers access to Google's products, resources, and best practices through a vast network of partners and six dedicated Google for Startups Campuses located in major cities such as London, Tel Aviv, and São Paulo. Its mission is to foster entrepreneurial success and create a positive impact on the future. By collaborating with over fifty leading startup organizations, Google for Startups enhances local tech ecosystems and supports startups across more than 135 countries. The program provides financial assistance, exclusive programming, and mentorship opportunities. The Google for Startups Campuses serve as collaborative spaces where startup founders can engage with their peers, access educational resources, and receive training from both Google and local experts. These Campuses offer free workspaces, events, and a vibrant community, enabling entrepreneurs to thrive in their respective industries.

Sundar Pichai

CEO, Google

Past deals in West Africa

NextCounsel

Non Equity Assistance in 2024
NextCounsel Limited is a legal technology company based in Lagos, Nigeria, founded in 2017. It specializes in developing practice management solutions for law firms and organizations, aimed at enhancing operational efficiency and productivity. The company's platform encompasses various features, including case management for organizing contacts and information, a time and billing solution for managing matters and cost entries, and a document management system for profiling and assembling documents. Additionally, it offers an accounting module to facilitate the generation and printing of invoices, as well as human resource information systems. By providing these comprehensive tools, NextCounsel empowers legal professionals to streamline their operations and strengthen the overall legal ecosystem.

ORDA

Non Equity Assistance in 2023
ORDA is a cloud-based restaurant operating system built for African chefs and food business owners. ORDA's ePos, integrations, and lending solutions enable Africa’s millions of food business owners to scale and grow their business. The company was founded in 2020 and is based in Lagos, Nigeria.

BezoMoney

Non Equity Assistance in 2023
BezoMoney is a digital savings platform based in Accra, Ghana, aimed at assisting low-income earners in effective saving. It offers both personal and group e-wallets, enabling users to save individually or collaboratively through group savings initiatives. The platform includes a mobile application with features that promote financial discipline, such as a personal wallet with a locking mechanism that encourages users to save over time. Additionally, BezoMoney employs a machine learning model that rewards consistent saving behavior with points, which can be redeemed for discounts, property acquisition, and investment opportunities. By enhancing users' creditworthiness and providing access to bulk capital through group savings, BezoMoney strives to foster financial independence among the unbanked and young people, ensuring transparency, accountability, and security in all transactions.

Bookings Africa

Grant in 2022
Bookings Africa, online marketplace for creatives Across Africa. First digital platform in Africa where clients and creatives connect and payment is completed online securely on our platform. BookingsAfrica.com is the largest online freelance marketplace to simply source, compare and book the creatives needed for the media and entertainment industry across Africa. Founded in 2018, Bookings Africa’s mission is to reduce the rate of unemployment in Africa and encourage creativity amongst African youths. Bookings Africa uniquely leverages technology to economically empower millions of people around Africa to unlock and monetize their creative passions and talents to become freelance entrepreneurs. Through our African based marketplace, clients can hire creative freelancers to provide services in creative fields such as models, makeup artists, photographers, voice over artists, hair stylists, clothing stylists through to the locations needed to bring any production to life. Bookings Africa’s people-to-people platform benefits all its stakeholders, including the service providers, clients, employees and the media communities in which it operates.

LifeBank

Non Equity Assistance in 2022
LifeBank is a healthcare platform based in Lagos, Nigeria, that specializes in the delivery of critical medical supplies to hospitals and blood banks across Africa. Founded in 2015, the company offers a marketplace through its application, enabling clients to efficiently source blood and medical products necessary for patient care. LifeBank's services include a blood donor database that encourages community members to donate blood and a logistics system designed for timely delivery of essential items such as blood, oxygen, and medical consumables. This platform supports healthcare facilities in accessing vital resources, thereby enhancing their capacity to respond effectively during emergencies.

Haul247

Non Equity Assistance in 2022
Haul247 is a logistics technology platform focused on improving the freight industry in Nigeria and Africa through innovative solutions. By providing a cloud-based app, the company simplifies processes such as trucking, warehousing, reverse haulage, and tracking. Its platform connects manufacturing companies and farmers with trucks and warehouses across various locations, enhancing efficiency and transparency in logistics. Utilizing an artificial intelligence algorithm, Haul247 aids customers in making informed decisions that save time and reduce costs, thereby addressing key challenges in the logistics sector.

HerVest

Non Equity Assistance in 2022
HerVest is an inclusive fintech company based in Nigeria that focuses on providing financial services to smallholder women farmers and women-owned businesses. The organization aims to enhance the lives of women by facilitating access to savings, impact investing, and credit. HerVest addresses the significant gender finance gap in Africa, estimated at $42 billion, by democratizing access to loans for underserved women. The platform is designed to support female small-scale farmers in rural areas by offering flexible loans and financial resources that enable them to scale their businesses and achieve their financial goals. Through its efforts, HerVest promotes financial inclusion and strives to ensure that all women have equal opportunities for wealth-building, regardless of their background or circumstances.

Wella Health

Non Equity Assistance in 2022
Wellahealth is a startup that has developed a digital triage bot that provides guidance based on Nigeria Centre for Disease Control guidelines and logs responses for follow up by public health as needed.

Eden Life

Non Equity Assistance in 2022
Eden Life, Inc. is a technology-enabled service provider based in Lagos, Nigeria, that specializes in housekeeping and related services for busy individuals. The company simplifies household management by offering a variety of services, including laundry, meal preparation, cleaning, equipment maintenance, and beauty services. Eden Life operates through an online platform and a mobile application, allowing users to conveniently book and access these services. Additionally, the company creates a diverse marketplace by partnering with various vendors, ensuring that customers can meet their household needs efficiently in both Nigeria and Kenya.

LifeBank

Non Equity Assistance in 2022
LifeBank is a healthcare platform based in Lagos, Nigeria, that specializes in the delivery of critical medical supplies to hospitals and blood banks across Africa. Founded in 2015, the company offers a marketplace through its application, enabling clients to efficiently source blood and medical products necessary for patient care. LifeBank's services include a blood donor database that encourages community members to donate blood and a logistics system designed for timely delivery of essential items such as blood, oxygen, and medical consumables. This platform supports healthcare facilities in accessing vital resources, thereby enhancing their capacity to respond effectively during emergencies.

CredPal

Grant in 2021
CredPal is a financial platform that enables both businesses and individuals to make purchases and pay for them in installments at various online and offline merchants. Launched in 2018 by Fehintolu Olaogun and Olorunfemi Jegede, CredPal is headquartered in Lagos, Nigeria. The platform is designed to provide transparency and convenience, allowing users to set up their accounts and select payment plans that best suit their needs. By leveraging technology, CredPal minimizes risk and connects users with multiple financial institutions that offer credit. This service not only facilitates consumer access to credit for purchases but also empowers retail businesses to provide on-demand credit options to their customers.

Babymigo

Grant in 2021
Babymigo is Nigeria's largest parenting platform, designed to support pregnant and new mothers by providing a space to ask questions and receive timely answers. The platform connects users with a community of verified doctors, experts, and experienced mothers, ensuring that inquiries are addressed within approximately 20 minutes. By facilitating this exchange of information, Babymigo aims to help mothers navigate their pregnancy and early motherhood experiences with confidence and clarity.

Emergency Response Africa

Grant in 2021
Emergency Response Africa (ERA) is a health technology company dedicated to transforming emergency medical care in Africa. Founded in 2018 and based in Lagos, Nigeria, with an additional location in Kitchener, Canada, ERA integrates training, technology, and transportation to enhance emergency response. The company provides tailored emergency medical services for individuals, families, businesses, communities, and insurers. Its innovative technology platform employs intelligent dispatch and communication systems to facilitate quick and effective emergency responses, connecting individuals experiencing medical emergencies to a vast network of first responders, emergency vehicles, and hospitals within minutes. This approach ensures that patients receive immediate care and are transferred to appropriate medical facilities for prompt treatment.

PickMeUp

Grant in 2021
Pickmeup is a technology company focused on providing a mobile platform that connects passengers with drivers in Nigeria. Founded by Michael Okaredje in November 2017 and rebranded as Pickmeup Technologies in January 2020, the company aims to simplify everyday personal transportation needs. Its user-friendly mobile application enables users to book rides quickly and efficiently using GPS technology, which facilitates direct connections to nearby drivers within seconds. Pickmeup's service is designed to offer a safe and reliable commuting experience, making it one of the fastest transport booking solutions available in the African market.

MarketForce

Grant in 2021
MarketForce is a technology company based in the US, Kenya, and Nigeria, focused on creating a comprehensive SuperApp for Africa's merchants. Through its B2B commerce and fintech platform, known as "RejaReja," it enables over 200,000 merchants across Sub-Saharan Africa to digitally source and order inventory, make payments, and access financing. The platform also allows merchants to generate additional income by reselling digital financial services, including airtime and bill payments. Founded in 2018 and supported by Y Combinator, MarketForce operates in five markets and employs an asset-light business model. Additionally, it offers tools for sales and distribution automation, empowering field agents to efficiently record activities and collect data in real-time using mobile devices. This integration enhances the overall efficiency and productivity of businesses in the region.

My Medicines Pan African Limited

Non Equity Assistance in 2021
Our product is a web-based platform. It uses the block chain technology to identify where scarce and genuine medicines and vaccines are available and facilitates quick delivery to patients and health care facilities across the country. We leverage an aggregated network of over 800 licensed pharmacies in Nigeria and do not carry inventory. The platform also generates relevant big-data on health trends & medicines distribution, which is refined into actionable data to guide health initiatives & interventions.

Medsaf

Grant in 2021
Medsaf is a pharmaceutical platform based in Lagos, Nigeria, that facilitates the delivery of medications to hospitals, pharmacies, and clinics. Founded in 2014, the company offers a wide range of products, including antacids, antiviral drugs, anaemia treatments, antiseptics, and vitamins. Medsaf aims to enhance the accessibility of affordable, quality medications through an integrated suite of technologies designed to improve efficiency and transparency in the supply chain. Its services include online product distribution, quality control as a service, and a marketplace that connects healthcare providers with vetted suppliers and logistics partners. Additionally, Medsaf features an embedded finance platform that provides buy-now-pay-later solutions for medication procurement, streamlining the financial aspects of the pharmaceutical supply process.

Gradely.ng

Non Equity Assistance in 2021
Gradely.ng Limited operates a personalized learning platform designed for secondary school students in Nigeria. Founded in 2019 and based in Yaba, the platform utilizes artificial intelligence to provide tailored learning materials, online tutorials, and video lessons. Gradely focuses on exam preparation and offers assessment reporting, tracking, and training tools for teachers, as well as computer-based tests and progress tracking for schools. The platform features weekly adaptive homework tests that enable real-time intervention for learning gaps by recommending specific practice sets, remedial videos, or tutoring based on students' performance. Teachers can quickly set up homework aligned with the WASCCE and Cambridge curricula, and the system generates progress reports for teachers, parents, and schools. Gradely aims to enhance learning outcomes by continuously adapting to students' needs through its data-driven approach.

Tendo

Non Equity Assistance in 2021
Tendo is an online platform based in Accra, Ghana, that enables independent resellers to start their own e-commerce businesses without any upfront investment. Founded in 2019, the company connects resellers with products sourced from various suppliers, allowing them to sell ready-to-ship items directly to customers. Tendo's application facilitates the addition of profit margins to products and offers access to social media platforms for marketing. Resellers can list products at wholesale prices without the need for inventory management or transportation logistics, thereby simplifying the process of independent reselling. This model empowers small businesses and individuals to engage in online commerce efficiently.

Emergency Response Africa

Non Equity Assistance in 2021
Emergency Response Africa (ERA) is a health technology company dedicated to transforming emergency medical care in Africa. Founded in 2018 and based in Lagos, Nigeria, with an additional location in Kitchener, Canada, ERA integrates training, technology, and transportation to enhance emergency response. The company provides tailored emergency medical services for individuals, families, businesses, communities, and insurers. Its innovative technology platform employs intelligent dispatch and communication systems to facilitate quick and effective emergency responses, connecting individuals experiencing medical emergencies to a vast network of first responders, emergency vehicles, and hospitals within minutes. This approach ensures that patients receive immediate care and are transferred to appropriate medical facilities for prompt treatment.

Paps

Seed Round in 2021
Paps is a transport and logistics company based in Dakar, Senegal, founded in 2016. It provides innovative distribution and delivery solutions tailored for companies and merchants. The company's e-commerce platform facilitates real-time scheduling and tracking of deliveries, enhancing the logistics process. Paps specializes in the distribution of documents and parcels, secure storage of goods, and insured delivery options, including last-mile and relay point services. Additionally, it offers professional services such as cash-on-delivery management, courier provision, returns management, and periodic reporting. The company’s on-demand logistics application features live tracking, an intelligent address system, and automatic dispatch, ensuring clients benefit from timely shipment movements.
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