APEX Capital

APEX Capital invests with elite athletes to innovate and disrupt the sports, media, and entertainment industry. Our connected capital increases the chances of successful investing and is positioning APEX as a leading strategic investor in the industry.

Sam Isaacs

Investment Manager

Past deals in Sports

ScorePlay

Series A in 2025
ScorePlay is an AI-driven platform specializing in managing and distributing sports-specific media assets. It offers features like FTP integration, calendar syncing, live broadcast ingestion, and automated AI tagging for efficient organization and distribution of media to athletes, artists, and sponsors.

Output Sports

Seed Round in 2025
Output Sports, based in Dublin, Ireland, develops and markets wearable sensors for athlete performance optimization. It provides an end-to-end solution that uses signal processing and machine learning to assess multiple components of athletic performance and monitor training programs with a single wearable sensor. The company offers an off-field performance measuring tool that evaluates an athlete's readiness to train, provides training biofeedback, and supports injury management, enabling sports practitioners to optimize performance with portability, practicality, and accuracy.

Hexis

Pre Seed Round in 2024
Hexis is a fitness app that provides personalized nutrition plans. It estimates daily carbohydrate and calorie needs based on users' workout demands, lifestyle, and goals. The app offers real-time visual insights into energy status and uses individualized nutrition to enhance performance and recovery.

Hexis

Venture Round in 2024
Hexis is a fitness app that provides personalized nutrition plans. It estimates daily carbohydrate and calorie needs based on users' workout demands, lifestyle, and goals. The app offers real-time visual insights into energy status and uses individualized nutrition to enhance performance and recovery.

Traits Insights

Seed Round in 2024
Traits Insights is a technology company that provides an analytical platform for professional sports clubs and leagues. This platform profiles athletes' complete performance, translating complex data points into understandable, club-specific terms, reflecting each player's unique performance characteristics. This enables sports decision-makers to effectively utilize analytics in their strategies.

ScorePlay

Seed Round in 2022
ScorePlay is an AI-driven platform specializing in managing and distributing sports-specific media assets. It offers features like FTP integration, calendar syncing, live broadcast ingestion, and automated AI tagging for efficient organization and distribution of media to athletes, artists, and sponsors.

Spalk

Series A in 2021
Spalk is a platform for virtual sportscasting and remote live commentary that connects fans, commentators, and content owners such as broadcasters, teams, and event organizers. Its technology plugs into broadcasters' live-streaming workflows to offer fans multiple commentary options in different languages and styles, with lip-sync synchronization between the chosen commentator and the live video. The platform enables commentators to call games from anywhere using a laptop, and provides features such as advanced audio configuration, remote producer mode, graphics integrations, and AI-powered multilingual support to localize broadcasts for diverse audiences. Spalk has been adopted by major sports properties and has reached millions of viewers worldwide, aiming to increase viewership, engagement, and accessibility of live sports content.

Splink

Seed Round in 2021
Splink allows you to connect with your club in an innovative way through a physical collectible such as collecting your favorite player jerseys and entering an Augmented Reality world through their cutting-edge technology.
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