B4i

Rosso is a startup dedicated to eliminating the blood shortage crisis in Italy by serving as a connective tissue in the blood supply chain, collaborating with schools, universities, donor associations, and hospitals. Our primary goal is to reduce patient wait times by increasing the number of donors, particularly young donors. Currently, Generation Z is not donating blood significantly; the average donor age is 45, while donation is allowed from 18 to 65 years old. Through innovative social media campaigns and a booking platform, we raise awareness among young people, encouraging them to book donations at nearby centers and providing instant chat access with hematologists to address their concerns. For companies, we offer a welfare service and sustainability membership that engages employees in health prevention and blood donation. We organize awareness webinars, donation days, and monitor employee health, providing impact reports. These activities are included in the company's sustainability report and contribute to B-Corp certification. Our third pillar involves management software for hospitals. We offer a plugin that optimizes blood stock management in hospitals by managing donor portfolios and the relationships between donors, associations, and hospitals. By knowing the blood stock levels, we can send automatic recalls or alerts when blood is needed and there are donors nearby ready to donate. With the help of AI, we can predict future blood stock needs, required blood types, and the timing of potential shortages.

Pin Vision is a pioneering startup digitizing the Italian golf industry. It offers a unique GPS database and an innovative app that enhances the golfing experience for players and clubs alike. The app provides real-time pin positions, accurate distances, and free Apple Watch support for players. For golf clubs, it offers sustainable pin positioning, unlimited messaging to players, player statistics, and increased club visibility within its community.

Viamadeinitaly is a prominent B2B marketplace in Italy that facilitates wholesale transactions by connecting Italian producers with international buyers. With only a small fraction of Italian manufacturers currently exporting their products, Viamadeinitaly aims to enhance the global reach of Italian craftsmanship and innovation. The platform allows brands, retail shops, and buyers to discover Italian manufacturers for a variety of product needs, including ready-to-wear items and private label offerings. It focuses on key sectors of Italian fashion and design, such as shoes, garments, accessories, leather goods, and furniture. By promoting and digitalizing the excellence of Made in Italy, Viamadeinitaly provides a global platform for Italian wholesale producers to showcase their offerings and expand their market presence. Thousands of international buyers utilize the platform daily to source authentic Italian products.