Cradle Fund

Cradle Fund Sdn Bhd is a not-for-profit organization based in Kuala Lumpur, Malaysia, established in 2003 under the Ministry of Finance Malaysia. It focuses on supporting early-stage technology start-ups through its Cradle Investment Programme. Over its 13-year history, Cradle has successfully funded more than 700 Malaysian tech start-ups, boasting the highest commercialization rate among government grants in the country. In 2015, Cradle expanded its role from grant provider to investor by launching Cradle Seed Ventures, further enhancing its portfolio with equity investments in 2017. The organization not only offers financial support but also provides commercialisation assistance, coaching, and various value-added services tailored to meet the diverse needs of today’s entrepreneurs. Cradle's mission is to be the leading agency for pre-seed, seed, and start-up stage funding in Malaysia, fostering the growth of start-up companies through effective funding and support services.

Juliana Jan

Chief Investment Officer

Past deals in Grant

DasAR

Grant in 2025
DasAR provides a hassle-free and cost-efficient, no-code web-based AR solution. In less than an hour, businesses can subscribe, upload 3D models, link a custom domain, and launch their own mobile responsive AR website, enabling customers to visualise products in real-life settings. Our placement formula showcases objects in their accurate sizing based on real-world distances, particularly useful for heavy, bulky, and high-value items. With our value of accessibility, practicality, and community, DasAR democratises AR technology. Accessibility is ensured through our self-serve web platform, eliminating customised App development. Practicality extends beyond just visualisation, as our 3D models dynamically react to real-world distances, illustrating precise space usage at home or at work. As our platform evolves, it will foster collaboration among businesses, 3D modellers, and consumers, creating a community for support.

VEE BERHAD

Grant in 2024
VEE BERHAD is the Malaysia No.1 HighQuality Smart Home provider, under the registered trademark brand name "VEE SMART HOME". We are the Malaysia "No.1 Quality and Warranty" Smart Home provider, target market at ASEAN Countries.

MyCRS

Grant in 2023
MyCRS offers a software-as-a-service platform that uses IoT and RFID tracking to enhance concrete quality assurance in construction. The platform provides real-time transparency, security, and traceability for projects, reducing manual errors and enabling better decision-making through robotic handling and mobile-accessible data. It has been deployed on high-profile projects such as the Hong Kong-Zhuhai-Macao Bridge and has supported laboratories in Hong Kong and Singapore with automated examination upgrades, reflecting its role in improving the safety and integrity of buildings.

Shoppegram

Grant in 2023
Shoppegram is a SaaS platform designed for ease of use with a high conversion rate for small businesses. With Shoppegram focusing on core essentials feature only, it helps our users to build their online store fast and with ease. Focusing on business validation and conversion rate without the technical hassles. Shoppegram also does regular training and workshops to help small business owners kick starts their own online business using e-commerce. We provide e-learning content from core fundamentals to advance analysis to helps our merchants learn and grow easily. Shoppegram currently have over 21,000 users in Malaysia. Shoppegram was founded in 2013 and launched to the public on 30 August 2019.

Ulalive

Grant in 2023
Ulalive is a no-code platform that specializes in personalized video call-to-actions, aimed at helping businesses efficiently acquire leads and establish a sales pipeline. The platform offers a user-friendly B2B SaaS solution designed for lead generation, prospecting, and customer acquisition through video content. Ulalive allows businesses to customize built-in call-to-actions for their videos, facilitating prompt client or team feedback. Its features cater to a wide range of users, including solopreneurs, startups, and growing enterprises, enabling them to effectively communicate their messages and achieve desired responses more quickly. In addition, Ulalive supports educational purposes by providing tools for recording lectures and presentations, along with multilingual translation capabilities, fostering natural communication across language barriers.

Lokein

Grant in 2023
Lokein is a SaaS Sales & Marketing Management Software with Built-In Booking System. We believe that every business is entitled to grow. Lokein helps service based SMEs to triple their sales and reduce their operation cost 3 times more.

Ejen2u

Grant in 2022
Ejen2u operates a reseller ecosystem platform designed to help business owners manage resellers such as stockists, agents, and dropshippers. The platform is integrated, digital, and data-driven, offering systematic product ordering, detailed reporting, commissions and reward systems, databases, and performance monitoring to streamline operations. By linking ordering, incentives and performance insights across the distribution network, it aims to improve productivity and profitability for its users.

Delyva

Grant in 2022
Delyva operates an intelligent multi-courier delivery platform tailored for businesses, logistics, and e-commerce sectors. The platform enhances order fulfillment by automating the shipping process and connecting clients to various couriers, ensuring optimal delivery performance. By recommending the best-performing courier for each delivery, Delyva aims to improve customer loyalty through timely and reliable service, which ultimately leads to increased sales. The platform supports multiple delivery types, including instant and same-day delivery, as well as cash-on-delivery and international shipping options. Delyva also enhances the post-purchase experience by providing automated notifications via email and SMS, informing customers about estimated delivery dates and times. Additionally, businesses can integrate their own courier accounts with special rates into the platform, allowing for more customized shipping solutions. Overall, Delyva streamlines the shipping process, reduces errors, and boosts customer satisfaction.

CloudJoi

Grant in 2022
CloudJoi is a digital ticketing and streaming platform for performing arts, culture, and live entertainment, operating in Malaysia and serving a global audience. It provides digital ticketing and on-demand streaming across theater, dance, music, and comedy, with comprehensive event information to help audiences discover and engage with diverse artistic content. The platform supports creators by expanding their reach and enabling access to shows, creators, and consumers worldwide. CloudJoi emphasizes tailored solutions across industries and values openness, collaboration, and innovation as it fosters thriving ecosystems and community building in the entertainment space.

Petotum

Grant in 2020
Petotum is the first pet ecosystem integrator in Southeast Asia, offering an integrated system designed to enhance the pet care experience for owners, enthusiasts, businesses, and communities. The company operates a comprehensive pet care platform that enables users to book pet hotels, schedule appointments for various pet care services, and manage these appointments with added benefits from loyalty programs. This digital solution helps pet care service providers streamline their management processes and attract more customers by leveraging technology.

Ejen2u

Grant in 2020
Ejen2u operates a reseller ecosystem platform designed to help business owners manage resellers such as stockists, agents, and dropshippers. The platform is integrated, digital, and data-driven, offering systematic product ordering, detailed reporting, commissions and reward systems, databases, and performance monitoring to streamline operations. By linking ordering, incentives and performance insights across the distribution network, it aims to improve productivity and profitability for its users.

collarwork.io - formerly HAUZ

Grant in 2020
The employee productivity app that connects frontline workforce.

Kwikcar

Grant in 2019
Kwikcar is an online marketplace that connects individuals seeking short-term access to vehicles with those who own underutilized cars. The platform aims to address issues related to car overpopulation and traffic congestion, contributing to a reduction in greenhouse gas emissions. Kwikcar offers a user-friendly interface that allows car owners to list their available vehicles for rental, providing affordable pricing and flexible options for users in need of transportation. Through this innovative service, Kwikcar promotes efficient use of existing resources while facilitating convenient access to cars for those who require them temporarily.

Bereev

Grant in 2019
Bereev offers a death preparation platform that helps families navigate the tasks and emotions that follow a death. The platform organizes and prepares financial, personal and other important documents to guide the bereaved, enabling users to craft a plan for their families in their absence.

Sentuh

Grant in 2018
Sentuh operates a digital platform that connects users with certified wellness and beauty service providers. These professionals deliver services directly at clients' homes, hotels, or offices, ensuring convenience, safety, and quality.

SalesCandy

Grant in 2017
SalesCandy is a real-time lead management system that instantly routes leads to sales personnel via its mobile app. It automatically reroutes unattended leads after 25 seconds and tracks sales activities. The lightweight system can be implemented swiftly, even for large teams, guaranteeing a 15% improvement in sales conversion rate within 60 days.

Lapasar.com

Grant in 2017
Lapasar.com is a B2B marketplace that connects corporate buyers with suppliers throughout Malaysia, enhancing the procurement process through integrated tools. The platform offers e-procurement solutions designed to streamline workflow, transaction management, and document management for e-commerce businesses. By facilitating efficient operations, Lapasar.com enables companies to achieve cost savings, improve transparency, and strengthen governance. The incorporation of Request for Quotation (RFQ) tools further supports corporate buyers in sourcing products effectively, ultimately reducing procurement time and increasing sales for suppliers.

Borong

Grant in 2017
Borong is a B2B eCommerce platform that connects suppliers and retailers for efficient sourcing and trading of consumer-packaged goods. It enables retailers to source products directly from wholesalers, manufacturers, and principals, digitize sales orders, and track inventories, thereby maximizing distribution.

PolicyStreet

Grant in 2016
PolicyStreet is an insurtech company focused on delivering digital insurance solutions in Southeast Asia and Australia. The company aims to democratize the insurance industry by offering a range of services, including curated insurance products, bespoke employee benefits, and financial advice. PolicyStreet simplifies the insurance purchasing process by providing online options that cater to the lifestyle needs of consumers and businesses. Through its innovative approach, the company enables customers to access embedded insurance and aggregates various policies, ensuring that insurance is both meaningful and accessible.

Stubapp

Grant in 2016
Stubapp is a technology startup focused on providing a modern ticketing solution for large event organizers, such as concert promoters and sports teams. The company leverages mobile technology to offer fans a seamless experience for browsing and purchasing event tickets through its user-friendly mobile application. Stubapp enhances the fan experience by enabling digital tickets, which can be scanned via QR code from smartphones for admission. This approach not only simplifies the ticketing process but also ensures a secure and efficient environment for buying tickets to various events.

Offpeak.my

Grant in 2015
Offpeak.my is an online platform designed to assist diners in saving money and time when booking restaurant reservations. By featuring a directory of participating restaurants, the platform allows users to access unlimited discounts at their favorite dining establishments at any time of day. This eliminates the need for waiting on special deals or coupons, as bookings are straightforward and confirmations are instantaneous. Offpeak.my aims to enhance the dining experience by making great discounts accessible, promoting the concept that every hour can be an off-peak hour for savings.

Carbengkel

Grant in 2015
Carbengkel provides mobile applications designed after researching the most common problems faced by car owners and car workshop operators. They offer car service, repair, warranty, and maintenance to the workshop based on the service. They provide operating mechanics and parts.

FLEXIROAM

Grant in 2013
Flexiroam Limited is a mobile data operator based in Petaling Jaya, Malaysia, that specializes in providing voice and data roaming services to travelers across multiple continents, including Africa, Asia, Europe, North America, South America, Oceania, and Antarctica. The company offers a range of products designed to enhance connectivity for both individual travelers and enterprises. Its flagship product, Flexiroam X, is an app that facilitates data connectivity while traveling, allowing users to make and receive unlimited international roaming calls. FLEXI+ provides data backing services tailored for businesses, while XACE offers programmable data connectivity solutions for Internet of Things applications and SuperApps. Flexiroam has established a partnership with Mastercard to further enhance its service offerings. Founded in 2010, the company continues to focus on innovative solutions to meet the growing demands of global travelers.

iMoney Group

Grant in 2013
Founded in Malaysia in 2012, iMoney Group is a financial aggregator that empowers consumers to make informed decisions about personal finance. Through its website, users can compare and apply for various financial products such as credit cards, loans, insurance, and investments. The platform also offers educational resources like articles and tools like the iMoney CreditScore and Income Tax Calculator. In 2020, iMoney was acquired by JurisTech to provide a more comprehensive end-to-end solution.

AugmentWare

Grant in 2009
AugmentWare specializes in customized software development and workflow automation solutions. The company's main strength lies in developing very customized software for the manufacturing industry, specifically for tracking and mobile applications that are integrated into enterprise systems. However, based on AugmentWare's experience, the company is now moving towards developing a flagship product called "AugmentWare WorkFlow" that comes as an off-the-shelf package which automates any kind of business process or workflow in any industry with minimal customizations. The product, "AugmentWare WorkFlow", will be due for launch by the fourth quarter of 2009.
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