Cradle Fund

Cradle Fund Sdn Bhd is a not-for-profit organization based in Kuala Lumpur, Malaysia, established in 2003 under the Ministry of Finance Malaysia. It focuses on supporting early-stage technology start-ups through its Cradle Investment Programme. Over its 13-year history, Cradle has successfully funded more than 700 Malaysian tech start-ups, boasting the highest commercialization rate among government grants in the country. In 2015, Cradle expanded its role from grant provider to investor by launching Cradle Seed Ventures, further enhancing its portfolio with equity investments in 2017. The organization not only offers financial support but also provides commercialisation assistance, coaching, and various value-added services tailored to meet the diverse needs of today’s entrepreneurs. Cradle's mission is to be the leading agency for pre-seed, seed, and start-up stage funding in Malaysia, fostering the growth of start-up companies through effective funding and support services.

Juliana Jan

Chief Investment Officer

Past deals in Malaysia

VEE BERHAD

Grant in 2024
VEE BERHAD is the Malaysia No.1 HighQuality Smart Home provider, under the registered trademark brand name "VEE SMART HOME". We are the Malaysia "No.1 Quality and Warranty" Smart Home provider, target market at ASEAN Countries.

MyCRS

Grant in 2023
MyCRS offers a software-as-a-service platform that uses IoT and RFID tracking to enhance concrete quality assurance in construction. The platform provides real-time transparency, security, and traceability for projects, reducing manual errors and enabling better decision-making through robotic handling and mobile-accessible data. It has been deployed on high-profile projects such as the Hong Kong-Zhuhai-Macao Bridge and has supported laboratories in Hong Kong and Singapore with automated examination upgrades, reflecting its role in improving the safety and integrity of buildings.

Shoppegram

Grant in 2023
Shoppegram is a SaaS platform designed for ease of use with a high conversion rate for small businesses. With Shoppegram focusing on core essentials feature only, it helps our users to build their online store fast and with ease. Focusing on business validation and conversion rate without the technical hassles. Shoppegram also does regular training and workshops to help small business owners kick starts their own online business using e-commerce. We provide e-learning content from core fundamentals to advance analysis to helps our merchants learn and grow easily. Shoppegram currently have over 21,000 users in Malaysia. Shoppegram was founded in 2013 and launched to the public on 30 August 2019.

Ejen2u

Grant in 2022
Ejen2u operates a reseller ecosystem platform designed to help business owners manage resellers such as stockists, agents, and dropshippers. The platform is integrated, digital, and data-driven, offering systematic product ordering, detailed reporting, commissions and reward systems, databases, and performance monitoring to streamline operations. By linking ordering, incentives and performance insights across the distribution network, it aims to improve productivity and profitability for its users.

CloudJoi

Pre Seed Round in 2022
CloudJoi is a digital ticketing and streaming platform for performing arts, culture, and live entertainment, operating in Malaysia and serving a global audience. It provides digital ticketing and on-demand streaming across theater, dance, music, and comedy, with comprehensive event information to help audiences discover and engage with diverse artistic content. The platform supports creators by expanding their reach and enabling access to shows, creators, and consumers worldwide. CloudJoi emphasizes tailored solutions across industries and values openness, collaboration, and innovation as it fosters thriving ecosystems and community building in the entertainment space.

CloudJoi

Grant in 2022
CloudJoi is a digital ticketing and streaming platform for performing arts, culture, and live entertainment, operating in Malaysia and serving a global audience. It provides digital ticketing and on-demand streaming across theater, dance, music, and comedy, with comprehensive event information to help audiences discover and engage with diverse artistic content. The platform supports creators by expanding their reach and enabling access to shows, creators, and consumers worldwide. CloudJoi emphasizes tailored solutions across industries and values openness, collaboration, and innovation as it fosters thriving ecosystems and community building in the entertainment space.

Ejen2u

Grant in 2020
Ejen2u operates a reseller ecosystem platform designed to help business owners manage resellers such as stockists, agents, and dropshippers. The platform is integrated, digital, and data-driven, offering systematic product ordering, detailed reporting, commissions and reward systems, databases, and performance monitoring to streamline operations. By linking ordering, incentives and performance insights across the distribution network, it aims to improve productivity and profitability for its users.

PubliCT.io (formerly known as Supernewsroom)

Seed Round in 2019
PubliCT.io is the first pay-as-you-go award winning PR tech start-up. The cloud based PR super app is an end-to-end publicity platform that helps brands to streamline their PR campaigns by allowing multiple users to work and collaborate, match and connect with the right journalists, send out press releases, event invitations and pitches in just a few clicks. PubliCT.io also offers guaranteed media placements for press releases through its content marketplace and is a communication talent marketplace where users can hire virtual PR consultants, writers and translators. We work directly with top news agencies in countries such as Malaysia, Singapore, Thailand, Indonesia, Vietnam, Hong Kong, China, India and more. Trusted by hundreds of brands- from start-ups to Fortune 500 companies, PubliCT.io is an investee company of Cradle Fund. For more information about the platform, please visit https://publict.io

Kumoten

Seed Round in 2018
Kumoten is Malaysia's leading dropshipping service provider. It assists online retailers in starting and expanding their businesses by eliminating the risk associated with stock purchases.

TAG La Technology Sdn. Bhd

Seed Round in 2018
TAG La Technology Sdn. Bhd. is a Malaysian-based company specializing in the design and manufacture of Bluetooth-enabled electronic tags that assist users in locating misplaced items such as keys, wallets, and phones. Founded in 2015 and headquartered in Petaling Jaya, the company also offers an application that interfaces with the tags, providing users with real-time tracking of their belongings. TAG La focuses on addressing the common challenge of item loss, offering a simple yet effective solution that resonates with everyday users. The company is recognized for its innovative approach to interactive tracking technology and is committed to enhancing its product features to better serve its customers.

ParkEasy

Series A in 2018
ParkEasy is a Malaysian startup that has developed a smartphone application aimed at simplifying the parking experience in busy urban areas. The app allows users to find available parking spaces in major shopping malls in under five minutes by connecting those leaving with those arriving. This innovative solution alleviates the stress and time associated with searching for parking. Users can also book their parking in advance through the application, which utilizes a Bluetooth-powered indoor navigation system to guide them directly to their reserved spaces, identified by an LED display of their license plate. Founded by Eric Tan and Warren Chan, ParkEasy has garnered significant attention and interest from industry stakeholders since winning a national hackathon. Currently operating in Kuala Lumpur, the company has plans for regional expansion into cities such as Singapore, Jakarta, Manila, and Bangkok.

Zoom

Seed Round in 2018
Zoom operates a logistics platform that connects businesses, including online retailers and brick-and-mortar stores, with on-demand delivery specialists. The platform facilitates efficient product delivery by optimizing routes and providing instant customer service access for tracking parcels. This system addresses last-mile delivery challenges through the use of professional riders and integrates seamlessly into clients' existing business ecosystems. By prioritizing ease of use and reliability, Zoom serves as a trusted partner for businesses in Malaysia, ensuring fast and seamless delivery solutions.

Lapasar.com

Grant in 2017
Lapasar.com is a B2B marketplace that connects corporate buyers with suppliers throughout Malaysia, enhancing the procurement process through integrated tools. The platform offers e-procurement solutions designed to streamline workflow, transaction management, and document management for e-commerce businesses. By facilitating efficient operations, Lapasar.com enables companies to achieve cost savings, improve transparency, and strengthen governance. The incorporation of Request for Quotation (RFQ) tools further supports corporate buyers in sourcing products effectively, ultimately reducing procurement time and increasing sales for suppliers.

WOBB

Venture Round in 2017
They help jobseekers find the perfect work culture for them, and they have a community of some of the most modern companies operating in Malaysia right now. Visit us on www.wobb.my.

MyCash Online

Equity Crowdfunding in 2017
MyCash Online is an e-Marketplace specially designed for massive pools of Migrants in Malaysia & Singapore. MyCash Online is offering easy, secure and convenient online services to the foreign workers, who do not have access to online banking or credit cards. With years of experience of working for migrants, we take pride in providing quality & convenient online services 24X7. They are working for making more possible. To provide services to the specific segment of the people, who do not have access to bank or any other financial services. As this is their first such experience, we want to make it memorable. With their years of experience and knowledge on the segment, we have designed wide variety of services, and customized them according to their needs.

Borong

Grant in 2017
Borong is a B2B eCommerce platform that connects suppliers and retailers for efficient sourcing and trading of consumer-packaged goods. It enables retailers to source products directly from wholesalers, manufacturers, and principals, digitize sales orders, and track inventories, thereby maximizing distribution.

WORQ

Seed Round in 2017
WORQ is a community-driven coworking space provider based in Kuala Lumpur, Malaysia, founded in 2017. The company specializes in flexible workspace solutions tailored to a diverse clientele, including gig workers, startups, small and medium enterprises, and multinational corporations. WORQ emphasizes collaboration within its shared working environment, fostering community-building activities that benefit over 10,000 individuals. The company offers a range of services, including customizable workspace options, high-speed internet, virtual office setups, and private telephone booths. WORQ has received numerous awards for its contributions to the coworking sector, including recognition for being the most accommodating coworking space and for its community-building efforts. The company has also garnered attention from notable figures, including King Charles III during his visit in 2017, highlighting its role in the business ecosystem. Through its innovative approach, WORQ aims to support businesses in achieving greater results by providing a flexible and agile workspace.

FoodAdvisor

Seed Round in 2016
FoodAdvisor is a Malaysia-based company founded in 2014 that specializes in a location-based food recommendation platform. This platform assists users in discovering restaurants and cafes in their preferred areas by utilizing a rating system curated by local food enthusiasts. FoodAdvisor's service allows users to search for food outlets based on dish names and specific locations, providing tailored suggestions ranked according to comprehensive research and content on various dishes offered at popular dining establishments. By focusing on area-specific recommendations, FoodAdvisor enhances the dining experience for users seeking local culinary options.

Belazee

Seed Round in 2015
Belazee is a conversational commerce company that gets you anything so long as it’s legal. Belazee started operations in April 2015 and has presence in Malaysia, Singapore, Brunei, Philippines and Vietnam. Presently, Belazee handles 30,000 requests per month and is growing rapidly in Southeast Asia.

iMoney Group

Grant in 2013
Founded in Malaysia in 2012, iMoney Group is a financial aggregator that empowers consumers to make informed decisions about personal finance. Through its website, users can compare and apply for various financial products such as credit cards, loans, insurance, and investments. The platform also offers educational resources like articles and tools like the iMoney CreditScore and Income Tax Calculator. In 2020, iMoney was acquired by JurisTech to provide a more comprehensive end-to-end solution.
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