Cradle Fund

Cradle Fund Sdn Bhd is a not-for-profit organization based in Kuala Lumpur, Malaysia, established in 2003 under the Ministry of Finance Malaysia. It focuses on supporting early-stage technology start-ups through its Cradle Investment Programme. Over its 13-year history, Cradle has successfully funded more than 700 Malaysian tech start-ups, boasting the highest commercialization rate among government grants in the country. In 2015, Cradle expanded its role from grant provider to investor by launching Cradle Seed Ventures, further enhancing its portfolio with equity investments in 2017. The organization not only offers financial support but also provides commercialisation assistance, coaching, and various value-added services tailored to meet the diverse needs of today’s entrepreneurs. Cradle's mission is to be the leading agency for pre-seed, seed, and start-up stage funding in Malaysia, fostering the growth of start-up companies through effective funding and support services.

Juliana Jan

Chief Investment Officer

Past deals in Malaysia

Shoppegram

Grant in 2023
Shoppegram is a SaaS platform designed for ease of use with a high conversion rate for small businesses. With Shoppegram focusing on core essentials feature only, it helps our users to build their online store fast and with ease. Focusing on business validation and conversion rate without the technical hassles. Shoppegram also does regular training and workshops to help small business owners kick starts their own online business using e-commerce. We provide e-learning content from core fundamentals to advance analysis to helps our merchants learn and grow easily. Shoppegram currently have over 21,000 users in Malaysia. Shoppegram was founded in 2013 and launched to the public on 30 August 2019.

Ejen2u

Grant in 2022
Ejen2u is a reseller ecosystem provider focused on enhancing income opportunities for businesses and resellers. The company has developed a cloud-based agent management platform that facilitates the management of stockists, agents, and dropshippers. This integrated and data-driven platform streamlines product ordering processes, offers comprehensive reporting, and features systems for managing commissions and rewards. Additionally, it provides databases and performance monitoring tools, all aimed at improving productivity and profitability for its users. Ejen2u has gained recognition in the startup community, achieving accolades such as being a Top 30 startup in the Global Accelerator Programme and a participant in various notable accelerator programs in Malaysia.

CloudJoi

Pre Seed Round in 2022
CloudJoi is the fastest growing digital ticketing and streaming platform for performing arts, culture, and live entertainment in Malaysia. Our mission is to cultivate thriving ecosystems, connecting individuals passionate about various aspects of entertainment and community building. Positioned as a catalyst for innovation and unity, CloudJoi's essence lies in infusing creativity, innovation, and craftsmanship into its work. CloudJoi stands out among other ticketing solution provider with a unique selling proposition of providing tailored solutions across different industries, adapting to evolving ventures and delivering exceptional value through its commitment to openness, collaboration, and a passion for diverse creative pursuits.

CloudJoi

Grant in 2022
CloudJoi is the fastest growing digital ticketing and streaming platform for performing arts, culture, and live entertainment in Malaysia. Our mission is to cultivate thriving ecosystems, connecting individuals passionate about various aspects of entertainment and community building. Positioned as a catalyst for innovation and unity, CloudJoi's essence lies in infusing creativity, innovation, and craftsmanship into its work. CloudJoi stands out among other ticketing solution provider with a unique selling proposition of providing tailored solutions across different industries, adapting to evolving ventures and delivering exceptional value through its commitment to openness, collaboration, and a passion for diverse creative pursuits.

PubliCT.io (formerly known as Supernewsroom)

Seed Round in 2019
PubliCT.io is the first pay-as-you-go award winning PR tech start-up. The cloud based PR super app is an end-to-end publicity platform that helps brands to streamline their PR campaigns by allowing multiple users to work and collaborate, match and connect with the right journalists, send out press releases, event invitations and pitches in just a few clicks. PubliCT.io also offers guaranteed media placements for press releases through its content marketplace and is a communication talent marketplace where users can hire virtual PR consultants, writers and translators. We work directly with top news agencies in countries such as Malaysia, Singapore, Thailand, Indonesia, Vietnam, Hong Kong, China, India and more. Trusted by hundreds of brands- from start-ups to Fortune 500 companies, PubliCT.io is an investee company of Cradle Fund. For more information about the platform, please visit https://publict.io

Kumoten

Seed Round in 2018
Kumoten is a Malaysia's largest dropship service provider. they help online retailers start and grow their business by taking away the risk of buying stocks.

TAG La Technology Sdn. Bhd

Seed Round in 2018
TAG La, a Malaysian-based IoT company most notable for selling bluetooth tracking devices that help people find their misplaced items.TAG La has the right formula — “Simple as it may sound, it addresses the everyday need of the masses, which is tracking their most important items such wallets and keys. Their product roadmap also explores other features that I’m excited about. And most important, they really believe in the two founders, Edison and Max. Their grit, intuition and hard work are simply impressive.”

Parkeasy

Series A in 2018
Life is too short to be spent on parking” is the driving philosophy behind the new smartphone application, ParkEasy. This Malaysian startup allows you to find a car park in major shopping malls in under 5 minutes, by matching shoppers who are leaving and arriving. By helping leavers and parkers exchange parking, ParkEasy seeks to eliminate time and stress involved in finding a car park within these busy vicinities. Clinching the top prize at a national level hackathon, ParkEasy has since gained intense industry and investor interest. The ParkEasy team is led by Co-Founders Eric Tan and Warren Chan. They are currently operating in Kuala Lumpur, with plans to expand regionally to Singapore, Jakarta, Manila and Bangkok. With just a push of a button, ParkEasy promises to help make #parkingawesome.

Zoom

Seed Round in 2018
Zoom connects businesses, online e-commerce and brick & mortar retailers to on demand same day delivery specialists, ensuring fast and seamless delivery. Zoom ensures ease of use with its platform as well as acting as a trusted business partner to businesses across Malaysia.

LokaLocal

Seed Round in 2017
LokaLocal is a travel startup that connects travelers who are looking for authentic local experiences in Malaysia with local experts who will lead their own trips. It empowering local communities through locals who can share unique experiences with travelers across the world. LokaLocal was established in 2016 and is based in Petaling Jaya, Selangor.

Lapasar.com

Grant in 2017
Lapasar.com operates as a B2B marketplace that connects corporate buyers with suppliers throughout Malaysia. The platform offers integrated procurement tools, enhancing corporate governance while streamlining the purchasing process. By utilizing e-procurement features, Lapasar.com facilitates efficient workflow, transaction management, and document management for businesses. This design helps companies achieve cost savings, improve operational efficiency, and enhance transparency, all while reducing procurement timelines and boosting sales.

WOBB

Venture Round in 2017
They help jobseekers find the perfect work culture for them, and they have a community of some of the most modern companies operating in Malaysia right now. Visit us on www.wobb.my.

MyCash Online

Equity Crowdfunding in 2017
MyCash Online is an e-Marketplace specially designed for massive pools of Migrants in Malaysia & Singapore. MyCash Online is offering easy, secure and convenient online services to the foreign workers, who do not have access to online banking or credit cards. With years of experience of working for migrants, we take pride in providing quality & convenient online services 24X7. They are working for making more possible. To provide services to the specific segment of the people, who do not have access to bank or any other financial services. As this is their first such experience, we want to make it memorable. With their years of experience and knowledge on the segment, we have designed wide variety of services, and customized them according to their needs.

WORQ

Seed Round in 2017
WORQ is a community-driven coworking space provider based in Kuala Lumpur, Malaysia, founded in 2017. The company offers flexible workspace solutions tailored to various business needs, serving a diverse clientele that includes gig workers, startups, small and medium enterprises, as well as multinational corporations. WORQ emphasizes the importance of collaboration and community-building, providing a range of services such as high-speed internet, virtual office setups, and private telephone booths. The company has experienced significant growth, benefiting around 10,000 individuals through its innovative workspace strategies. WORQ has been recognized with multiple awards for its contributions to the coworking sector, including accolades for community building and accommodating workspace environments. The business has attracted investments from notable entities, including government agencies and private investors, reinforcing its commitment to creating a sustainable and relevant workspace ecosystem.

FoodAdvisor

Seed Round in 2016
FoodAdvisor is a location-based food recommendation platform founded in 2014 and based in Malaysia. It enables users to discover restaurants and cafes in their preferred areas by providing curated listings that are rated by local food enthusiasts. The platform allows users to search for food outlets using dish names as keywords and specific locations, offering tailored suggestions based on extensive research and content related to various dishes at popular dining spots. This approach helps users find not only restaurants but also specific dishes they might enjoy, enhancing their dining experience through localized recommendations.

Belazee

Seed Round in 2015
Belazee is a conversational commerce company that gets you anything so long as it’s legal. Belazee started operations in April 2015 and has presence in Malaysia, Singapore, Brunei, Philippines and Vietnam. Presently, Belazee handles 30,000 requests per month and is growing rapidly in Southeast Asia.
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