Sturgeon Capital

ZoodPay is a Buy Now Pay Later payment solution offering interest-free installments in the untapped countries of MENA & Central Asia.

Zip24 is an on-demand software startup that specializes in streamlining operations for e-commerce businesses through its cloud-based platform. The company offers a suite of solutions including warehouse management, order forecasting, logistics transaction facilitation, delivery management, and enterprise resource planning (ERP). Its Warehouse Management System (WMS) guides inventory receiving, put-away, picking, shipping, and replenishment, while the Delivery Management System (DMS) handles pickup to point-of-delivery operations. Zip24's platform integrates with popular storefronts, payment gateways, carriers, and third-party systems, supporting retailers, 3PL companies, and online marketplaces. The company operates on a pay-as-you-go subscription model and has global customers. Founded by former Amazon employees and SaaS entrepreneurs in the Middle East and Central Asia regions, Zip24 is headquartered in Dubai, UAE, with development and support hubs in Tashkent, Uzbekistan, and Karachi, Pakistan.

OrientSwiss SA is a Swiss company that operates an online marketplace facilitating business-to-business-to-consumer (B2B2C) trading and inbound travel. Founded in 2015 and headquartered in Lausanne, it combines e-commerce with advertising to streamline product and service transactions. The company is dedicated to delivering high-quality services to both merchants and customers in the rapidly growing mobile e-commerce markets of the Middle East and Central Asia. OrientSwiss has developed an innovative ecosystem that includes features such as a "Buy Now, Pay Later" option, a marketplace, and logistics solutions, enabling merchants from various regions—including the Middle East, Central Asia, China, Europe, Russia, and Turkey—to easily access new markets without incurring additional setup costs.