Reseda Group

Debbie is a mobile platform that rewards consumers for reaching financial goals by granting points for saving, paying down debt, and improving financial health rather than rewarding spending. The service uses positive reinforcement and sponsorship from banks and financial institutions to drive account openings, loyalty, and deposits while enabling users to connect and track their credit cards and spending accounts. It aims to address financial insecurity by encouraging small, repeatable actions and has helped more than 10,000 people pay off about $1 million in debt and save over $10 million.

Debbie is a mobile platform that rewards consumers for reaching financial goals by granting points for saving, paying down debt, and improving financial health rather than rewarding spending. The service uses positive reinforcement and sponsorship from banks and financial institutions to drive account openings, loyalty, and deposits while enabling users to connect and track their credit cards and spending accounts. It aims to address financial insecurity by encouraging small, repeatable actions and has helped more than 10,000 people pay off about $1 million in debt and save over $10 million.